Rascasse Audience Intelligence

Psychological thriller Audience in United States

A data profile of the people who buy, follow and care about Psychological thriller in United States — modelled from more than twelve digital signal sources. Psychological thriller has an estimated audience of 14,129,100 people in United States.

#15among Literary genre in United States#1676among Topic in United States#47in Literature

The average Psychological thriller fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Stranger Things, Superman, with strongest over-indexing on Peacemaker (3.77× the country average).

Demographically, the Psychological thriller audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psychological thriller fan in United States is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Peacemaker.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychological thriller profile in United States.

Audience size
14.1M
in United States
Gender
64.3%♀
35.7% male
Age
38.9
average years
Country rank
#2486
Topic in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychological thriller fans

64.3% are female, 35.7% are male, average age 38.9.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Psychological thriller audience in United States
MetricValue
Female64.3%
Male35.7%
Average age38.9
Estimated audience size14,129,100
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Psychological thriller audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Psychological thriller audience comes from United States.

Worldwide audience distribution share by country for Psychological thriller
CountryShare
United States25.3%
United Kingdom6.8%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychological thriller audience in United States is strongest.

Fig. 05

Top regions by affinity

Psychological thriller fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K1.17×
02Massachusetts~300K1.16×
03Connecticut~200K1.15×
04New York~900K1.14×
05New Jersey~400K1.09×
06South Carolina~200K1.09×
07Oregon~200K1.09×
08Rhode Island~50K1.09×
09Virginia~400K1.08×
10Georgia~500K1.07×
11North Carolina~500K1.06×
12Maryland~300K1.06×
13Delaware~40K1.05×
14Vermont~30K1.05×
15Illinois~500K1.04×
16Michigan~400K1.04×
17Washington~300K1.04×
18Indiana~300K1.04×
19Colorado~200K1.04×
20Florida~1M1.03×
21Missouri~200K1.03×
22Louisiana~200K1.03×
23Maine~50K1.03×
24California~1.5M1.02×
25Oklahoma~200K1.02×
26Tennessee~300K1.01×
27Kentucky~200K1.01×
28Utah~100K1.01×
29Arkansas~100K1.01×
30Idaho~70K1.01×
31Minnesota~200K1.00×
32New Hampshire~60K1.00×
33Ohio~400K0.98×
34Washington, District of Columbia~40K0.98×
35Arizona~300K0.97×
36Wisconsin~200K0.97×
37Kansas~100K0.97×
38Montana~40K0.97×
39Alaska~30K0.96×
40Texas~1M0.95×
41West Virginia~60K0.95×
42Iowa~100K0.94×
43Nebraska~70K0.94×
44South Dakota~30K0.94×
45Alabama~200K0.93×
46Mississippi~100K0.93×
47North Dakota~30K0.93×
48Hawaii~60K0.92×
49Nevada~100K0.91×
50New Mexico~60K0.88×
Fig. 06

Affinity by region

Affinity by region — Psychological thriller, United States
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychological thriller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychological thriller audience
#·InterestCategoryAffinity×
01Psychological horrorHealth9.64×
02Allegiant (novel)Literature7.49×
03Contemporary romanceLiterature6.12×
04True DetectiveMovies & TV5.96×
05Women's fictionLiterature5.82×
06Superman (TV series)Movies & TV4.76×
07Stranger ThingsMovies & TV4.38×
08Catherine O'HaraMovies & TV4.24×
09House of the DragonMovies & TV4.13×
10Spirit HalloweenKids & Family3.95×
11BeetlejuiceMovies & TV3.80×
12PeacemakerMovies & TV3.77×
13CaseyMusic & Radio3.30×
14Scooby-DooMovies & TV3.16×
15NovelLiterature2.84×
16Harry PotterMovies & TV2.44×
17SupermanMovies & TV2.33×
18TikTokInternet & Social Media2.15×
19Food and drinkFood & Beverages1.70×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychological thriller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychological thriller audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.75×
TraditionCONSERVATISM1.63×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychological thriller audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
DIY MentalityTHRILL0.92×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychological thriller have in United States?

Psychological thriller has an estimated audience of 14,129,100 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psychological thriller fans?

64.3% of Psychological thriller fans are female, 35.7% are male, with an average age of 38.9 years.

03

Which brands do Psychological thriller fans like most?

Psychological thriller fans show strongest brand affinity for Peacemaker (3.77×), Stranger Things (4.38×), and Superman (2.33×) over the country average.

04

Where do Psychological thriller fans live in United States?

Psychological thriller fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Psychological thriller fans also like?

Beyond Psychological thriller itself, the audience over-indexes on Stranger Things (4.38×), Superman (2.33×), True Detective (5.96×), and Allegiant (novel) (7.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Psychological thriller audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychological thriller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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