A data profile of the people who buy, follow and care about Psychological thriller in United Kingdom — modelled from more than twelve digital signal sources. Psychological thriller has an estimated audience of 3,786,284 people in United Kingdom.
The average Psychological thriller fan in United Kingdom is 46.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Harlan Coben, Waterstones, Papyrus, with strongest over-indexing on Harlan Coben (9.11× the country average).
Demographically, the Psychological thriller audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Psychological thriller fan in United Kingdom is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for Harlan Coben.
The key figures that characterise the Psychological thriller profile in United Kingdom.
69.7% are female, 30.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 46.0 |
| Estimated audience size | 3,786,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 42% |
of the worldwide Psychological thriller audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 6.8% |
| Brazil | 6.4% |
Where the Psychological thriller audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.27× | |
| 02 | West Midlands | ~200K | 1.22× | |
| 03 | Northern Ireland | ~100K | 1.14× | |
| 04 | North East | ~200K | 1.09× | |
| 05 | Scotland | ~400K | 1.08× | |
| 06 | East of England | ~400K | 1.06× | |
| 07 | Wales | ~200K | 1.03× | |
| 08 | South East | ~500K | 0.96× | |
| 09 | South West | ~300K | 0.92× | |
| 10 | East Midlands | ~200K | 0.91× | |
| 11 | North West | ~300K | 0.79× | |
| 12 | England | ~2M | 0.60× |
The strongest cross-interests of the Psychological thriller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Donald Sutherland | Movies & TV | 10.14× | ||
| 02 | Harlan Coben | Literature | 9.11× | ||
| 03 | New-adult fiction | Literature | 6.67× | ||
| 04 | Jennifer Lawrence | Movies & TV | 6.35× | ||
| 05 | Women's fiction | Literature | 5.92× | ||
| 06 | Contemporary romance | Literature | 5.73× | ||
| 07 | Lee Child | Literature | 5.67× | ||
| 08 | Book discussion club | Literature | 5.14× | ||
| 09 | Detective fiction | Literature | 4.25× | ||
| 10 | Papyrus | Politics & Society | 4.16× | ||
| 11 | Crime fiction | Literature | 4.16× | ||
| 12 | True Detective | Movies & TV | 3.06× | ||
| 13 | Stranger Things | Movies & TV | 2.98× | ||
| 14 | Waterstones | Literature | 2.97× | ||
| 15 | Novel | Literature | 2.84× | ||
| 16 | Beetlejuice | Movies & TV | 2.73× | ||
| 17 | Superman | Movies & TV | 1.97× | ||
| 18 | Harry Potter | Movies & TV | 1.71× | ||
| 19 | Halford | Music & Radio | 1.63× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.80× | |
| Community Orientation | OPEN | 1.53× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Quality Awareness | PREMIUM | 0.95× |
Psychological thriller has an estimated audience of 3,786,284 people in United Kingdom, concentrated in England and South East.
69.7% of Psychological thriller fans are female, 30.3% are male, with an average age of 46.0 years.
Psychological thriller fans show strongest brand affinity for Harlan Coben (9.11×), Waterstones (2.97×), and Papyrus (4.16×) over the country average.
Psychological thriller fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Psychological thriller itself, the audience over-indexes on Waterstones (2.97×), Papyrus (4.16×), Contemporary romance (5.73×), and Jennifer Lawrence (6.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Psychological thriller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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