A data profile of the people who buy, follow and care about True Detective in United Kingdom — modelled from more than twelve digital signal sources. True Detective has an estimated audience of 5,171,785 people in United Kingdom.
The average True Detective fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Matthew McConaughey, Homeland (TV series), The Sopranos, with strongest over-indexing on Matthew McConaughey (11.56× the country average).
Demographically, the True Detective audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical True Detective fan in United Kingdom is more female, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Matthew McConaughey.
The key figures that characterise the True Detective profile in United Kingdom.
57.5% are female, 42.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.8 |
| Estimated audience size | 5,171,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide True Detective audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.5% |
| India | 13.4% |
| Brazil | 11.5% |
Where the True Detective audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.33× | |
| 02 | East of England | ~600K | 1.24× | |
| 03 | West Midlands | ~300K | 1.21× | |
| 04 | North East | ~200K | 1.20× | |
| 05 | Northern Ireland | ~200K | 1.17× | |
| 06 | Scotland | ~500K | 1.11× | |
| 07 | South East | ~700K | 0.95× | |
| 08 | Wales | ~300K | 0.90× | |
| 09 | South West | ~400K | 0.82× | |
| 10 | England | ~4M | 0.81× | |
| 11 | East Midlands | ~300K | 0.75× | |
| 12 | North West | ~300K | 0.53× |
The strongest cross-interests of the True Detective audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homeland (TV series) | Movies & TV | 16.14× | ||
| 02 | David Lynch | Movies & TV | 12.02× | ||
| 03 | Matthew McConaughey | Movies & TV | 11.56× | ||
| 04 | Twin Peaks | Movies & TV | 11.00× | ||
| 05 | The Sopranos | Movies & TV | 8.52× | ||
| 06 | Breaking Bad | Movies & TV | 8.50× | ||
| 07 | Michael Caine | Movies & TV | 7.66× | ||
| 08 | Dexter (TV series) | Movies & TV | 6.30× | ||
| 09 | Winona Ryder | Movies & TV | 5.65× | ||
| 10 | Bruce Willis | Movies & TV | 5.10× | ||
| 11 | Charlie Hunnam | Movies & TV | 4.73× | ||
| 12 | Dune | Movies & TV | 4.03× | ||
| 13 | HMV | Music & Radio | 3.99× | ||
| 14 | Beetlejuice | Movies & TV | 3.75× | ||
| 15 | Stranger Things | Movies & TV | 3.48× | ||
| 16 | Superman | Movies & TV | 2.46× | ||
| 17 | Comedy movies | Movies & TV | 2.10× | ||
| 18 | Rock music | Music & Radio | 1.95× | ||
| 19 | Video games | Games | 1.94× | ||
| 20 | FIFA World Cup | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.47× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
True Detective has an estimated audience of 5,171,785 people in United Kingdom, concentrated in England and South East.
57.5% of True Detective fans are female, 42.5% are male, with an average age of 43.8 years.
True Detective fans show strongest brand affinity for Matthew McConaughey (11.56×), Homeland (TV series) (16.14×), and The Sopranos (8.52×) over the country average.
True Detective fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond True Detective itself, the audience over-indexes on Homeland (TV series) (16.14×), The Sopranos (8.52×), Michael Caine (7.66×), and Breaking Bad (8.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for True Detective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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