A data profile of the people who buy, follow and care about Dexter (TV series) in United Kingdom — modelled from more than twelve digital signal sources. Dexter (TV series) has an estimated audience of 2,959,159 people in United Kingdom.
The average Dexter (TV series) fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include True Detective, FIFA World Cup, Manchester United F.C., with strongest over-indexing on True Detective (10.89× the country average).
Demographically, the Dexter (TV series) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dexter (TV series) fan in United Kingdom is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for True Detective.
The key figures that characterise the Dexter (TV series) profile in United Kingdom.
60.7% are female, 39.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 45.3 |
| Estimated audience size | 2,959,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Dexter (TV series) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.4% |
| Argentina | 10.2% |
| Brazil | 9.4% |
Where the Dexter (TV series) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.44× | |
| 02 | West Midlands | ~200K | 1.39× | |
| 03 | North East | ~200K | 1.29× | |
| 04 | Wales | ~200K | 1.14× | |
| 05 | Northern Ireland | ~100K | 1.06× | |
| 06 | Scotland | ~300K | 0.95× | |
| 07 | East Midlands | ~200K | 0.91× | |
| 08 | South East | ~400K | 0.88× | |
| 09 | England | ~2.5M | 0.86× | |
| 10 | South West | ~200K | 0.81× | |
| 11 | East of England | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Dexter (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 10.89× | ||
| 02 | Erin Moriarty | Movies & TV | 6.01× | ||
| 03 | Ricky Hatton | Sports | 3.00× | ||
| 04 | Nottingham Forest | Sports | 2.99× | ||
| 05 | Aston Villa F.C. | Sports | 2.58× | ||
| 06 | Sky Sport | Sports | 2.48× | ||
| 07 | Sporting Life (British newspaper) | Sports | 2.47× | ||
| 08 | BBC Sport | Sports | 2.36× | ||
| 09 | Manchester City F.C. | Sports | 2.16× | ||
| 10 | Racing Post | Sports | 2.16× | ||
| 11 | UEFA Champions League | Sports | 2.06× | ||
| 12 | Sky Bet | Games | 2.04× | ||
| 13 | Ultimate Fighting Championship | Sports | 2.03× | ||
| 14 | FIFA World Cup | Sports | 1.98× | ||
| 15 | Premier League | Sports | 1.98× | ||
| 16 | Manchester United F.C. | Sports | 1.93× | ||
| 17 | Paddy Power | Games | 1.93× | ||
| 18 | FIFA World Cup 2026 | Sports | 1.87× | ||
| 19 | Soccer | Sports | 1.79× | ||
| 20 | Superman | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| DIY Mentality | THRILL | 1.26× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Travelling | THRILL | 0.93× |
Dexter (TV series) has an estimated audience of 2,959,159 people in United Kingdom, concentrated in England and South East.
60.7% of Dexter (TV series) fans are female, 39.3% are male, with an average age of 45.3 years.
Dexter (TV series) fans show strongest brand affinity for True Detective (10.89×), FIFA World Cup (1.98×), and Manchester United F.C. (1.93×) over the country average.
Dexter (TV series) fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dexter (TV series) itself, the audience over-indexes on FIFA World Cup (1.98×), Manchester United F.C. (1.93×), FIFA World Cup 2026 (1.87×), and BBC Sport (2.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dexter (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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