A data profile of the people who buy, follow and care about Detective fiction in United Kingdom — modelled from more than twelve digital signal sources. Detective fiction has an estimated audience of 3,138,538 people in United Kingdom.
The average Detective fiction fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Non-fiction books, E-book readers, Crime fiction, with strongest over-indexing on Non-fiction books (8.68× the country average).
Demographically, the Detective fiction audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Detective fiction fan in United Kingdom is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the Detective fiction profile in United Kingdom.
69.7% are female, 30.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 45.9 |
| Estimated audience size | 3,138,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 19% | |
| 50+ | 43% |
of the worldwide Detective fiction audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| China | 6.8% |
| Japan | 6.4% |
Where the Detective fiction audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.15× | |
| 02 | Yorkshire and the Humber | ~300K | 1.14× | |
| 03 | North East | ~100K | 1.14× | |
| 04 | Scotland | ~300K | 1.10× | |
| 05 | South East | ~400K | 1.06× | |
| 06 | Northern Ireland | ~100K | 1.04× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | East of England | ~300K | 0.97× | |
| 09 | South West | ~300K | 0.97× | |
| 10 | East Midlands | ~200K | 0.92× | |
| 11 | North West | ~300K | 0.80× | |
| 12 | England | ~2.5M | 0.77× |
The strongest cross-interests of the Detective fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 8.68× | ||
| 02 | New-adult fiction | Literature | 7.37× | ||
| 03 | E-book readers | Technology & Electronics | 6.97× | ||
| 04 | Book discussion club | Literature | 6.96× | ||
| 05 | Harlan Coben | Literature | 6.87× | ||
| 06 | Goodreads | Literature | 6.62× | ||
| 07 | Contemporary romance | Literature | 5.86× | ||
| 08 | Crime fiction | Literature | 5.48× | ||
| 09 | Women's fiction | Literature | 5.26× | ||
| 10 | Creative writing | Business & Career | 4.90× | ||
| 11 | Short story | Literature | 4.82× | ||
| 12 | Bookselling | Literature | 4.33× | ||
| 13 | Papyrus | Politics & Society | 3.61× | ||
| 14 | Novel | Literature | 3.50× | ||
| 15 | Mystery fiction | Literature | 3.31× | ||
| 16 | Romance novels | Literature | 3.18× | ||
| 17 | Waterstones | Literature | 2.64× | ||
| 18 | Literature | Business & Career | 2.42× | ||
| 19 | Superman | Movies & TV | 2.09× | ||
| 20 | Books | Literature | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.75× | |
| Pet Ownership | JOY | 1.55× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.90× |
Detective fiction has an estimated audience of 3,138,538 people in United Kingdom, concentrated in England and South East.
69.7% of Detective fiction fans are female, 30.3% are male, with an average age of 45.9 years.
Detective fiction fans show strongest brand affinity for Non-fiction books (8.68×), E-book readers (6.97×), and Crime fiction (5.48×) over the country average.
Detective fiction fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Detective fiction itself, the audience over-indexes on E-book readers (6.97×), Crime fiction (5.48×), Book discussion club (6.96×), and Harlan Coben (6.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Detective fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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