A data profile of the people who buy, follow and care about E-book readers in United Kingdom — modelled from more than twelve digital signal sources. E-book readers has an estimated audience of 4,141,919 people in United Kingdom.
The average E-book readers fan in United Kingdom is 44.1 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, North West.
Top brand affinities include Contemporary romance, Creative writing, New-adult fiction, with strongest over-indexing on Contemporary romance (9.44× the country average).
Demographically, the E-book readers audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical E-book readers fan in United Kingdom is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.
The key figures that characterise the E-book readers profile in United Kingdom.
69.9% are female, 30.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 44.1 |
| Estimated audience size | 4,141,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide E-book readers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.3% |
| China | 9.4% |
| Japan | 9.2% |
Where the E-book readers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.35× | |
| 02 | Wales | ~300K | 1.09× | |
| 03 | Northern Ireland | ~100K | 1.05× | |
| 04 | West Midlands | ~200K | 1.01× | |
| 05 | North East | ~200K | 0.99× | |
| 06 | East Midlands | ~300K | 0.98× | |
| 07 | South West | ~300K | 0.96× | |
| 08 | East of England | ~300K | 0.91× | |
| 09 | Yorkshire and the Humber | ~300K | 0.91× | |
| 10 | South East | ~500K | 0.87× | |
| 11 | North West | ~400K | 0.86× |
The strongest cross-interests of the E-book readers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New-adult fiction | Literature | 11.71× | ||
| 02 | Contemporary romance | Literature | 9.44× | ||
| 03 | Women's fiction | Literature | 8.42× | ||
| 04 | Goodreads | Literature | 7.85× | ||
| 05 | Young-adult fiction | Literature | 7.82× | ||
| 06 | Kindle | Technology & Electronics | 7.69× | ||
| 07 | Creative writing | Business & Career | 7.51× | ||
| 08 | Book discussion club | Literature | 6.85× | ||
| 09 | Harlan Coben | Literature | 5.29× | ||
| 10 | Narrative | Literature | 4.92× | ||
| 11 | Non-fiction books | Literature | 4.73× | ||
| 12 | Short story | Literature | 4.09× | ||
| 13 | Bookselling | Literature | 3.86× | ||
| 14 | Novel | Literature | 3.40× | ||
| 15 | Romance novels | Literature | 3.27× | ||
| 16 | Literature | Business & Career | 2.88× | ||
| 17 | Language | Business & Career | 2.65× | ||
| 18 | Self care | Health | 2.45× | ||
| 19 | Waterstones | Literature | 2.40× | ||
| 20 | Fiction books | Literature | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.06× | |
| Design Affinity | PREMIUM | 1.59× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.81× | |
| Risk Appetite | THRILL | 0.85× |
E-book readers has an estimated audience of 4,141,919 people in United Kingdom, concentrated in Scotland and South East.
69.9% of E-book readers fans are female, 30.1% are male, with an average age of 44.1 years.
E-book readers fans show strongest brand affinity for Contemporary romance (9.44×), Creative writing (7.51×), and New-adult fiction (11.71×) over the country average.
E-book readers fans in United Kingdom are most concentrated in Scotland (reach ~500K), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond E-book readers itself, the audience over-indexes on Creative writing (7.51×), New-adult fiction (11.71×), Women's fiction (8.42×), and Book discussion club (6.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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