Psychological horror Audience in United States

Psychological horror logo

Psychological horror has an estimated audience of 4,972,779 people in United States. 57.5% are female, 42.5% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Beetlejuice, Frankenstein (1931 film), Frankenstein, Scary Movie.

The average Psychological horror fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Beetlejuice, Frankenstein (1931 film), with strongest over-indexing on Scooby-Doo (8.24× the country average). Demographically, the Psychological horror audience skews more female with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Psychological horror fans

Demographic split for Psychological horror audience in United States
MetricValue
Female57.5%
Male42.5%
Average age30.7
Estimated audience size4,972,779

Audience persona

The typical Psychological horror fan in United States is more female, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Psychological horror in United States
RegionReachAffinity
California726,6971.33×
Texas514,3291.2×
Florida309,1270.92×
New York278,8251×
Illinois177,2861.07×
Georgia173,8721.13×
Pennsylvania172,9071.03×
North Carolina161,6641.08×
Ohio159,1221.04×
Virginia136,1281.12×
New Jersey126,5861×
Washington125,0521.25×
Michigan124,9970.96×
Arizona111,8241.1×
Tennessee96,8090.97×
Indiana95,6841.05×
Massachusetts94,0970.96×
Maryland89,2701.04×
Missouri87,9351.1×
Colorado79,0641.01×
Kentucky72,1181.16×
Wisconsin71,3130.95×
South Carolina68,9530.92×
Minnesota66,7180.94×
Oregon66,1341.16×
Alabama65,3890.94×
Oklahoma64,4671.17×
Louisiana62,1780.97×
Nevada60,2901.25×
Utah59,8571.34×
Connecticut45,7990.92×
Arkansas40,7851×
Kansas38,6700.99×
Mississippi36,8340.9×
Iowa34,7790.85×
New Mexico27,5901.11×
Idaho26,0461.04×
Nebraska23,4680.94×
Hawaii22,5481.05×
West Virginia21,5940.93×
Maine17,1710.96×
New Hampshire16,3400.83×
Rhode Island14,7270.93×
Montana12,2680.89×
Delaware12,2460.89×
Alaska10,1150.95×
Washington, District of Columbia9,7490.65×
South Dakota8,7030.76×
North Dakota8,1060.79×
Vermont6,8970.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psychological horror audience
BrandAffinityCategory
Scooby-Doo8.24×Movies & TV
Beetlejuice6.07×Movies & TV
Frankenstein (1931 film)9.32×Movies & TV
Frankenstein9.14×Literature
Scary Movie10.23×Movies & TV
Superman2.18×Movies & TV
It (novel)9.76×Literature
Peacemaker2.18×Movies & TV
Get Out (film)7.71×Movies & TV
Tim Burton8.55×Movies & TV
Harry Potter1.86×Movies & TV
Friends1.63×Movies & TV
Horror fiction3.24×Movies & TV
Spotify1.55×Internet & Social Media
Finn Wolfhard4.62×Movies & TV
Jaws9.15×Movies & TV
Friday the 13th8.55×Movies & TV
Coraline (film)5.76×Movies & TV
Tyler Posey10.59×Movies & TV
The Conjuring4.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psychological horror audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
TraditionCONSERVATISM1.55
Urban LifestyleOPEN1.53
Community OrientationOPEN1.5
ExtroversionTHRILL1.45
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Psychological horror
CountryShare
United States40.0%
United Kingdom5.9%
Germany4.7%

See Psychological horror audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Psychological horror have in United States?

Psychological horror has an estimated audience of 4,972,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Psychological horror fans?

57.5% of Psychological horror fans are female, 42.5% are male, with an average age of 30.7 years.

Which brands do Psychological horror fans like most?

Psychological horror fans show strongest brand affinity for Scooby-Doo (8.24×), Beetlejuice (6.07×), and Frankenstein (1931 film) (9.32×) over the country average.

Where do Psychological horror fans live in United States?

Psychological horror fans in United States are most concentrated in California (reach 726,697), Texas (reach 514,329), and Florida (reach 309,127). These three regions account for the largest share of the active audience.

What other brands do Psychological horror fans also like?

Beyond Psychological horror itself, the audience over-indexes on Beetlejuice (6.07×), Frankenstein (1931 film) (9.32×), Frankenstein (9.14×), and Scary Movie (10.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychological horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.