Rascasse Audience Intelligence

Psychological horror Audience in United States

A data profile of the people who buy, follow and care about Psychological horror in United States — modelled from more than twelve digital signal sources. Psychological horror has an estimated audience of 4,972,779 people in United States.

#3807among Topic in United States#276in Health

The average Psychological horror fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Beetlejuice, Scary Movie, with strongest over-indexing on Scooby-Doo (8.24× the country average).

Demographically, the Psychological horror audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psychological horror fan in United States is more female, around 30.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Scooby-Doo.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychological horror profile in United States.

Audience size
5M
in United States
Gender
57.5%♀
42.5% male
Age
30.7
average years
Country rank
#6739
Topic in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychological horror fans

57.5% are female, 42.5% are male, average age 30.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Psychological horror audience in United States
MetricValue
Female57.5%
Male42.5%
Average age30.7
Estimated audience size4,972,779
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Psychological horror audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Psychological horror audience comes from United States.

Worldwide audience distribution share by country for Psychological horror
CountryShare
United States40.0%
United Kingdom5.9%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychological horror audience in United States is strongest.

Fig. 05

Top regions by affinity

Psychological horror fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.26×
02California~700K1.25×
03Washington~100K1.17×
04Texas~500K1.16×
05Nevada~60K1.16×
06Kentucky~70K1.15×
07Georgia~200K1.12×
08Oregon~60K1.12×
09Oklahoma~60K1.10×
10Virginia~100K1.08×
11Arizona~100K1.06×
12Indiana~100K1.06×
13New Mexico~30K1.06×
14North Carolina~200K1.04×
15Idaho~30K1.04×
16Hawaii~20K1.03×
17Pennsylvania~200K1.02×
18Maryland~90K1.02×
19Alaska~10K1.02×
20Illinois~200K1.01×
21Arkansas~40K1.01×
22Missouri~80K1.00×
23Colorado~80K1.00×
24Kansas~40K1.00×
25New Hampshire~20K1.00×
26Louisiana~60K0.99×
27Ohio~200K0.98×
28Nebraska~20K0.98×
29Maine~20K0.98×
30Rhode Island~20K0.98×
31Montana~10K0.98×
32Delaware~10K0.98×
33New Jersey~100K0.97×
34Wisconsin~70K0.97×
35West Virginia~20K0.97×
36South Dakota~10K0.97×
37North Dakota~10K0.97×
38South Carolina~70K0.96×
39Minnesota~70K0.96×
40Vermont~8K0.96×
41Michigan~100K0.95×
42Tennessee~90K0.95×
43Alabama~70K0.95×
44Mississippi~40K0.95×
45New York~300K0.94×
46Massachusetts~90K0.94×
47Connecticut~50K0.93×
48Florida~300K0.91×
49Iowa~40K0.91×
50Washington, District of Columbia~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Psychological horror, United States
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychological horror audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychological horror audience
#·InterestCategoryAffinity×
01Tyler PoseyMovies & TV10.59×
02Scary MovieMovies & TV10.23×
03It (novel)Literature9.76×
04Frankenstein (1931 film)Movies & TV9.32×
05FrankensteinLiterature9.14×
06Tim BurtonMovies & TV8.55×
07Friday the 13thMovies & TV8.55×
08WE FashionFashion & Accessoires8.26×
09Scooby-DooMovies & TV8.24×
10Get Out (film)Movies & TV7.71×
11Hocus PocusMovies & TV7.37×
12BeetlejuiceMovies & TV6.07×
13Coraline (film)Movies & TV5.76×
14Finn WolfhardMovies & TV4.62×
15Saw (2004 film)Movies & TV4.01×
16Horror fictionMovies & TV3.24×
17SupermanMovies & TV2.18×
18PeacemakerMovies & TV2.18×
19Harry PotterMovies & TV1.86×
20SpotifyInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychological horror audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychological horror audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.25×
MindfulnessBALANCE1.24×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychological horror audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
Community OrientationOPEN0.74×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychological horror have in United States?

Psychological horror has an estimated audience of 4,972,779 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psychological horror fans?

57.5% of Psychological horror fans are female, 42.5% are male, with an average age of 30.7 years.

03

Which brands do Psychological horror fans like most?

Psychological horror fans show strongest brand affinity for Scooby-Doo (8.24×), Beetlejuice (6.07×), and Scary Movie (10.23×) over the country average.

04

Where do Psychological horror fans live in United States?

Psychological horror fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Psychological horror fans also like?

Beyond Psychological horror itself, the audience over-indexes on Beetlejuice (6.07×), Scary Movie (10.23×), Frankenstein (1931 film) (9.32×), and Frankenstein (9.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Psychological horror audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychological horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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