Friday the 13th Audience in United States

Friday the 13th logo

Friday the 13th has an estimated audience of 2,808,589 people in United States. 56.4% are female, 43.6% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, Bank account, Combat sport, Collectable.

The average Friday the 13th fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, Bank account, with strongest over-indexing on Dog breed (2.33× the country average). Demographically, the Friday the 13th audience skews more female with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Friday the 13th fans

Demographic split for Friday the 13th audience in United States
MetricValue
Female56.4%
Male43.6%
Average age31.2
Estimated audience size2,808,589

Audience persona

The typical Friday the 13th fan in United States is more female, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Friday the 13th in United States
RegionReachAffinity
California342,7181.11×
Texas275,7661.14×
Florida171,3210.9×
New York144,1120.92×
Pennsylvania106,0541.12×
Illinois102,4231.09×
Ohio98,2581.14×
North Carolina92,2221.09×
Georgia89,9331.04×
Michigan78,5691.07×
Arizona73,6671.28×
New Jersey71,6631×
Virginia66,5760.97×
Tennessee64,1881.14×
Indiana58,2701.14×
Washington55,0470.98×
Massachusetts53,2970.96×
Missouri51,3581.13×
Kentucky46,0561.31×
Maryland44,2650.92×
Colorado42,6970.96×
South Carolina42,5271.01×
Alabama42,1451.07×
Wisconsin41,0760.97×
Oklahoma36,1301.16×
Louisiana36,0781×
Minnesota34,5280.86×
Oregon33,0501.03×
Utah28,3151.13×
Nevada28,1451.04×
Connecticut26,9940.96×
Arkansas24,1351.04×
Iowa22,8410.99×
Mississippi22,4480.97×
Kansas20,8130.94×
West Virginia15,7761.21×
New Mexico15,6801.11×
Nebraska14,1201×
Idaho12,8910.92×
New Hampshire10,5590.95×
Maine9,7460.97×
Rhode Island9,1131.02×
Hawaii7,8350.65×
Montana6,9250.89×
Delaware6,8050.88×
Washington, District of Columbia5,6840.67×
South Dakota5,5870.86×
Alaska5,1560.86×
North Dakota5,0990.88×
Vermont3,7210.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friday the 13th audience
BrandAffinityCategory
Dog breed2.33×Pets & Animals
Home construction2.31×Home & Garden
Bank account3.58×Business & Career
Combat sport2.1×Sports
Collectable1.77×Kids & Family
Cam Ward3.8×Sports
Natural rubber1.86×Cars & Mobility
Nebraska Cornhuskers football3.16×Sports
Grinch3.4×Movies & TV
Vocal harmony3.77×Music & Radio
Jesse Plemons2.73×Movies & TV
Home staging3.73×Home & Garden
Winemaking3.07×Food & Beverages
Historic site2.86×Arts & Culture
Chromebook3.76×Technology & Electronics
Wikia2.21×Internet & Social Media
Unique Gifts1.51×Shopping
Goop3.33×Internet & Social Media
3D printing1.52×Technology & Electronics
Monogram2.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friday the 13th audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.48
Early Adopter MentalityPOWER1.83
Community OrientationOPEN1.64
Pet OwnershipJOY1.62
ExtroversionTHRILL1.48
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Friday the 13th
CountryShare
United States51.5%
United Kingdom7.4%
Germany5.6%

See Friday the 13th audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Friday the 13th have in United States?

Friday the 13th has an estimated audience of 2,808,589 people in United States, concentrated in California and Texas.

What is the gender split and age of Friday the 13th fans?

56.4% of Friday the 13th fans are female, 43.6% are male, with an average age of 31.2 years.

Which brands do Friday the 13th fans like most?

Friday the 13th fans show strongest brand affinity for Dog breed (2.33×), Home construction (2.31×), and Bank account (3.58×) over the country average.

Where do Friday the 13th fans live in United States?

Friday the 13th fans in United States are most concentrated in California (reach 342,718), Texas (reach 275,766), and Florida (reach 171,321). These three regions account for the largest share of the active audience.

What other brands do Friday the 13th fans also like?

Beyond Friday the 13th itself, the audience over-indexes on Home construction (2.31×), Bank account (3.58×), Combat sport (2.1×), and Collectable (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday the 13th. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.