Rascasse Audience Intelligence

Friday the 13th Audience in United States

A data profile of the people who buy, follow and care about Friday the 13th in United States — modelled from more than twelve digital signal sources. Friday the 13th has an estimated audience of 2,503,046 people in United States.

#8among Horror in United States#632among Movie / TV Show / Series in United States#1727in Movies & TV

The average Friday the 13th fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Superman, Alien (franchise), with strongest over-indexing on International education (24.69× the country average).

Demographically, the Friday the 13th audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friday the 13th fan in United States is more female, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friday the 13th profile in United States.

Audience size
2.5M
in United States
Gender
56.4%♀
43.6% male
Age
31.2
average years
Country rank
#11913
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friday the 13th viewers

56.4% are female, 43.6% are male, average age 31.2.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Friday the 13th audience in United States
MetricValue
Female56.4%
Male43.6%
Average age31.2
Estimated audience size2,503,046
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Friday the 13th audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3918%
40-4913%
50+6%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Friday the 13th audience comes from United States.

Worldwide audience distribution share by country for Friday the 13th
CountryShare
United States46.0%
Mexico7.8%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friday the 13th audience in United States is strongest.

Fig. 05

Top regions by affinity

Friday the 13th fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K1.31×
02West Virginia~20K1.28×
03Arizona~70K1.25×
04Oklahoma~40K1.14×
05New Mexico~20K1.14×
06Indiana~60K1.12×
07Utah~30K1.12×
08Pennsylvania~100K1.11×
09Ohio~100K1.11×
10Tennessee~60K1.11×
11Missouri~50K1.10×
12Alabama~40K1.09×
13Arkansas~20K1.07×
14Illinois~100K1.06×
15Rhode Island~9K1.06×
16California~300K1.05×
17Texas~300K1.05×
18Michigan~80K1.05×
19North Carolina~90K1.04×
20Nevada~30K1.03×
21Oregon~30K1.02×
22Nebraska~10K1.02×
23Georgia~90K1.00×
24Louisiana~40K1.00×
25Iowa~20K1.00×
26Mississippi~20K1.00×
27Maine~10K1.00×
28South Carolina~40K0.99×
29Wisconsin~40K0.98×
30New Hampshire~10K0.98×
31New Jersey~70K0.97×
32North Dakota~6K0.96×
33Virginia~60K0.95×
34Washington~50K0.95×
35Connecticut~30K0.95×
36Idaho~10K0.95×
37Colorado~40K0.94×
38Kansas~20K0.94×
39Alaska~6K0.94×
40Massachusetts~50K0.93×
41Delaware~7K0.93×
42Montana~7K0.92×
43South Dakota~6K0.92×
44Maryland~40K0.91×
45Florida~200K0.88×
46New York~100K0.88×
47Minnesota~30K0.86×
48Vermont~4K0.81×
49Washington, District of Columbia~6K0.67×
50Hawaii~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Friday the 13th, United States
0.66×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friday the 13th audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friday the 13th audience
#·InterestCategoryAffinity×
01International educationBusiness & Career24.69×
02SkyfallMovies & TV23.37×
03Alien (franchise)Movies & TV19.15×
04Psychological horrorHealth8.55×
05Graphic novelLiterature7.80×
06American Horror StoryMovies & TV6.69×
07Goth subcultureFashion & Accessoires6.41×
08Supernatural (U.S. TV series)Movies & TV6.15×
09Brittany SnowMovies & TV5.56×
10Psychological thrillerLiterature4.35×
11AMC (TV channel)Movies & TV4.35×
12Digital artArts & Culture3.66×
13Anime and manga fandomLiterature3.61×
14DC ComicsLiterature3.47×
15Stranger ThingsMovies & TV2.91×
16Vintage clothingFashion & Accessoires2.76×
17SupermanMovies & TV2.65×
18ComicsLiterature2.48×
19RadioTechnology & Electronics2.38×
20Do it yourself (DIY)Home & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friday the 13th audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friday the 13th audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.03×
Pet OwnershipJOY1.70×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friday the 13th audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Convenience OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friday the 13th have in United States?

Friday the 13th has an estimated audience of 2,503,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Friday the 13th viewers?

56.4% of Friday the 13th fans are female, 43.6% are male, with an average age of 31.2 years.

03

Which brands do Friday the 13th fans like most?

Friday the 13th fans show strongest brand affinity for International education (24.69×), Superman (2.65×), and Alien (franchise) (19.15×) over the country average.

04

Where do Friday the 13th fans live in United States?

Friday the 13th fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Friday the 13th fans also like?

Beyond Friday the 13th itself, the audience over-indexes on Superman (2.65×), Alien (franchise) (19.15×), Graphic novel (7.8×), and Skyfall (23.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See Friday the 13th audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday the 13th. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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