Rascasse Audience Intelligence

The Conjuring Audience in United States

A data profile of the people who buy, follow and care about The Conjuring in United States — modelled from more than twelve digital signal sources. The Conjuring has an estimated audience of 10,115,725 people in United States.

#2among Horror in United States#69among Movie / TV Show / Series in United States#261in Movies & TV

The average The Conjuring fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little Caesars, Popeyes Louisiana Kitchen, Credit Karma, with strongest over-indexing on Little Caesars (5.15× the country average).

Demographically, the The Conjuring audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Conjuring fan in United States is balanced, around 33.5 years old, with strong Social Media Usage tendencies and a notable affinity for Little Caesars.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Conjuring profile in United States.

Audience size
10.1M
in United States
Gender
49.7%♀
50.3% male
Age
33.5
average years
Country rank
#3536
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Conjuring viewers

49.7% are female, 50.3% are male, average age 33.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for The Conjuring audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.5
Estimated audience size10,115,725
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the The Conjuring audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

35.1%

of the worldwide The Conjuring audience comes from United States.

Worldwide audience distribution share by country for The Conjuring
CountryShare
United States35.1%
Italy8.7%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Conjuring audience in United States is strongest.

Fig. 05

Top regions by affinity

The Conjuring fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.32×
02California~1.5M1.31×
03Arizona~300K1.25×
04Oklahoma~100K1.25×
05Utah~100K1.22×
06New Mexico~60K1.22×
07Nevada~100K1.21×
08Kentucky~200K1.18×
09Kansas~90K1.11×
10Illinois~400K1.10×
11Arkansas~90K1.09×
12North Carolina~300K1.07×
13Indiana~200K1.07×
14Ohio~300K1.06×
15Mississippi~90K1.05×
16Nebraska~50K1.05×
17Pennsylvania~400K1.03×
18Tennessee~200K1.03×
19Missouri~200K1.03×
20Rhode Island~30K1.03×
21Georgia~300K1.02×
22Alabama~100K1.02×
23West Virginia~50K1.02×
24Michigan~300K1.01×
25Louisiana~100K1.01×
26Idaho~50K1.01×
27Iowa~80K0.99×
28Wisconsin~100K0.98×
29South Carolina~100K0.98×
30Oregon~100K0.98×
31Colorado~200K0.97×
32Alaska~20K0.97×
33Washington~200K0.94×
34Connecticut~100K0.94×
35Delaware~30K0.94×
36South Dakota~20K0.94×
37Virginia~200K0.92×
38North Dakota~20K0.92×
39Maryland~200K0.91×
40Minnesota~100K0.90×
41New York~500K0.87×
42New Jersey~200K0.87×
43Montana~20K0.87×
44Florida~600K0.86×
45New Hampshire~30K0.84×
46Maine~30K0.83×
47Massachusetts~200K0.81×
48Hawaii~40K0.80×
49Vermont~10K0.75×
50Washington, District of Columbia~20K0.68×
Fig. 06

Affinity by region

Affinity by region — The Conjuring, United States
0.68×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Conjuring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Conjuring audience
#·InterestCategoryAffinity×
01Patrick Wilson (American actor)Movies & TV13.31×
02CanvaTechnology & Electronics6.10×
03Little CaesarsFood & Beverages5.15×
04Credit KarmaBusiness & Career4.96×
05Popeyes Louisiana KitchenFood & Beverages3.95×
06Film studioMovies & TV3.88×
07Advance Auto PartsCars & Mobility3.80×
08O'Reilly Auto PartsCars & Mobility3.64×
09Dairy QueenFood & Beverages3.60×
10PokémonGames3.29×
11ExpediaTravel & Leisure3.02×
12Pizza HutFood & Beverages3.01×
13Domino's PizzaFood & Beverages2.70×
14AT&TTechnology & Electronics2.48×
15AutoZoneCars & Mobility2.22×
16Wendy'sFood & Beverages2.13×
17SpotifyInternet & Social Media2.06×
18AirbnbTravel & Leisure2.05×
19PinterestInternet & Social Media1.87×
20EBayShopping1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Conjuring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Conjuring audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.37×
ExtroversionTHRILL1.28×
Convenience OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Conjuring audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
MindfulnessBALANCE0.67×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Conjuring have in United States?

The Conjuring has an estimated audience of 10,115,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Conjuring viewers?

49.7% of The Conjuring fans are female, 50.3% are male, with an average age of 33.5 years.

03

Which brands do The Conjuring fans like most?

The Conjuring fans show strongest brand affinity for Little Caesars (5.15×), Popeyes Louisiana Kitchen (3.95×), and Credit Karma (4.96×) over the country average.

04

Where do The Conjuring fans live in United States?

The Conjuring fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Conjuring fans also like?

Beyond The Conjuring itself, the audience over-indexes on Popeyes Louisiana Kitchen (3.95×), Credit Karma (4.96×), Pizza Hut (3.01×), and Canva (6.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Conjuring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Conjuring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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