The Conjuring Audience in United States

The Conjuring logo

The Conjuring has an estimated audience of 6,115,477 people in United States. 49.7% are female, 50.3% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Little Caesars, Credit Karma, Pizza Hut, Canva, Spotify.

The average The Conjuring fan in United States is 33.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Little Caesars, Credit Karma, Pizza Hut, with strongest over-indexing on Little Caesars (5.15× the country average). Demographically, the The Conjuring audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of The Conjuring fans

Demographic split for The Conjuring audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.5
Estimated audience size6,115,477

Audience persona

The typical The Conjuring fan in United States is balanced, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for The Conjuring in United States
RegionReachAffinity
California821,8791.22×
Texas692,9221.32×
Florida360,9860.87×
New York305,0850.89×
Illinois219,9171.08×
Pennsylvania213,0191.03×
North Carolina199,9621.09×
Ohio196,3651.04×
Georgia184,7790.98×
Michigan159,1261×
Arizona146,6721.17×
Virginia143,6100.96×
New Jersey141,7030.91×
Tennessee135,9391.11×
Indiana130,3321.17×
Washington124,7251.02×
Massachusetts105,9560.88×
Missouri105,0241.07×
Colorado99,1851.03×
Maryland94,1830.9×
Wisconsin92,5461.01×
Kentucky92,3461.2×
South Carolina87,6340.95×
Louisiana83,5611.06×
Minnesota82,6860.94×
Oklahoma82,6031.22×
Alabama82,1340.96×
Oregon72,2781.03×
Utah71,5621.31×
Nevada64,9651.1×
Arkansas56,0501.11×
Connecticut55,5110.91×
Kansas52,1191.08×
Iowa51,5401.02×
Mississippi49,9040.99×
New Mexico35,9991.17×
Idaho32,3661.06×
Nebraska31,0521.01×
West Virginia29,8771.05×
New Hampshire20,4600.85×
Rhode Island20,3611.05×
Hawaii18,5860.71×
Maine18,2060.83×
Montana14,8050.87×
Delaware14,2650.85×
South Dakota13,1530.93×
Alaska11,5510.88×
North Dakota11,3850.91×
Washington, District of Columbia11,1000.6×
Wyoming7,9440.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Conjuring audience
BrandAffinityCategory
Little Caesars5.15×Food & Beverages
Credit Karma4.96×Business & Career
Pizza Hut3.01×Food & Beverages
Canva6.1×Technology & Electronics
Spotify2.06×Internet & Social Media
Advance Auto Parts3.8×Cars & Mobility
Patrick Wilson (American actor)13.31×Movies & TV
LinkedIn2.17×Internet & Social Media
Expedia3.02×Travel & Leisure
O'Reilly Auto Parts3.64×Cars & Mobility
Dairy Queen3.6×Food & Beverages
Euphoria1.56×Movies & TV
Pokémon3.29×Games
Pinterest1.87×Internet & Social Media
AutoZone2.22×Cars & Mobility
Airbnb2.05×Travel & Leisure
EBay1.86×Shopping
Popeyes Louisiana Kitchen3.95×Food & Beverages
AT&T2.48×Technology & Electronics
Film studio3.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Conjuring audience
TraitClusterScore
Risk AppetiteTHRILL1.84
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.44
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.24
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for The Conjuring
CountryShare
United States36.7%
United Kingdom7.6%
India5.7%

See The Conjuring audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does The Conjuring have in United States?

The Conjuring has an estimated audience of 6,115,477 people in United States, concentrated in California and Texas.

What is the gender split and age of The Conjuring fans?

49.7% of The Conjuring fans are female, 50.3% are male, with an average age of 33.5 years.

Which brands do The Conjuring fans like most?

The Conjuring fans show strongest brand affinity for Little Caesars (5.15×), Credit Karma (4.96×), and Pizza Hut (3.01×) over the country average.

Where do The Conjuring fans live in United States?

The Conjuring fans in United States are most concentrated in California (reach 821,879), Texas (reach 692,922), and Florida (reach 360,986). These three regions account for the largest share of the active audience.

What other brands do The Conjuring fans also like?

Beyond The Conjuring itself, the audience over-indexes on Credit Karma (4.96×), Pizza Hut (3.01×), Canva (6.1×), and Spotify (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Conjuring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.