Rascasse Audience Intelligence

Film studio Audience in United States

A data profile of the people who buy, follow and care about Film studio in United States — modelled from more than twelve digital signal sources. Film studio has an estimated audience of 16,814,712 people in United States.

#1403among Topic in United States#135in Movies & TV

The average Film studio fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, Anne Hathaway, Subway, with strongest over-indexing on Pizza Hut (2.44× the country average).

Demographically, the Film studio audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Film studio fan in United States is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Film studio profile in United States.

Audience size
16.8M
in United States
Gender
51.5%♀
48.5% male
Age
38.6
average years
Country rank
#2051
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Film studio fans

51.5% are female, 48.5% are male, average age 38.6.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Film studio audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.6
Estimated audience size16,814,712
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Film studio audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Film studio audience comes from United States.

Worldwide audience distribution share by country for Film studio
CountryShare
United States26.5%
India12.2%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Film studio audience in United States is strongest.

Fig. 05

Top regions by affinity

Film studio fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K1.83×
02Georgia~900K1.71×
03California~3M1.69×
04North Dakota~60K1.63×
05New York~1.5M1.49×
06Utah~200K1.36×
07Alaska~50K1.31×
08Wyoming~30K1.30×
09New Mexico~100K1.14×
10Oregon~200K1.11×
11Washington, District of Columbia~60K1.11×
12Nevada~200K1.06×
13Florida~1M1.05×
14New Jersey~500K1.05×
15New Hampshire~70K1.05×
16Montana~50K1.05×
17Washington~300K0.99×
18Louisiana~200K0.99×
19Rhode Island~50K0.98×
20South Dakota~40K0.98×
21Texas~1.5M0.97×
22Hawaii~70K0.96×
23Maine~60K0.96×
24Idaho~80K0.95×
25Delaware~40K0.94×
26Oklahoma~200K0.93×
27Connecticut~200K0.93×
28Pennsylvania~500K0.91×
29Virginia~400K0.91×
30Mississippi~100K0.91×
31Arkansas~100K0.91×
32West Virginia~70K0.91×
33South Carolina~200K0.90×
34Tennessee~300K0.88×
35Nebraska~70K0.88×
36Illinois~500K0.87×
37North Carolina~400K0.87×
38Indiana~300K0.87×
39Colorado~200K0.87×
40Kentucky~200K0.87×
41Arizona~300K0.86×
42Alabama~200K0.85×
43Maryland~200K0.83×
44Iowa~100K0.83×
45Massachusetts~300K0.82×
46Missouri~200K0.81×
47Ohio~400K0.79×
48Michigan~300K0.79×
49Wisconsin~200K0.77×
50Minnesota~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Film studio, United States
0.77×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Film studio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Film studio audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV4.63×
02Disneyland ParisTravel & Leisure4.18×
03The ConjuringMovies & TV3.88×
04Sustainable energyHome & Garden3.09×
05QVCMovies & TV2.77×
06Broadway theatreTravel & Leisure2.55×
07DC ComicsLiterature2.55×
08FedExBusiness & Career2.47×
09Pizza HutFood & Beverages2.44×
10PokémonGames2.38×
11NASDAQBusiness & Career2.24×
12SubwayFood & Beverages2.18×
13HollywoodTravel & Leisure2.18×
14KFCFood & Beverages1.98×
15Domino's PizzaFood & Beverages1.94×
16Financial servicesBusiness & Career1.85×
17Discount storesShopping1.85×
18RadioTechnology & Electronics1.72×
19McDonald'sFood & Beverages1.69×
20Panda ExpressFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Film studio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Film studio audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
Price SensitivityPREMIUM1.46×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Film studio audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Film studio have in United States?

Film studio has an estimated audience of 16,814,712 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Film studio fans?

51.5% of Film studio fans are female, 48.5% are male, with an average age of 38.6 years.

03

Which brands do Film studio fans like most?

Film studio fans show strongest brand affinity for Pizza Hut (2.44×), Anne Hathaway (4.63×), and Subway (2.18×) over the country average.

04

Where do Film studio fans live in United States?

Film studio fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Film studio fans also like?

Beyond Film studio itself, the audience over-indexes on Anne Hathaway (4.63×), Subway (2.18×), Hollywood (2.18×), and FedEx (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Film studio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Film studio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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