Saw (2004 film) Audience in United States

Saw (2004 film) logo

Saw (2004 film) has an estimated audience of 3,941,794 people in United States. 30.0% are female, 70.0% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, Lulu 黃路梓茵.

The average Saw (2004 film) fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Saw (2004 film) audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Saw (2004 film) fans

Demographic split for Saw (2004 film) audience in United States
MetricValue
Female30.0%
Male70.0%
Average age39.1
Estimated audience size3,941,794

Audience persona

The typical Saw (2004 film) fan in United States is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Saw (2004 film) in United States
RegionReachAffinity
Texas1,570,0784.63×
California520,4521.2×
Florida293,9771.1×
New York254,2581.15×
Washington182,1912.3×
Georgia159,9471.32×
Illinois126,7730.97×
Pennsylvania123,0810.93×
North Carolina114,5020.97×
Ohio113,1480.93×
Virginia97,5231.02×
New Jersey96,1030.96×
Michigan92,3590.9×
Arizona83,6921.04×
Tennessee79,4381×
Massachusetts76,8350.99×
Alabama67,2611.22×
Indiana66,3110.92×
Colorado65,5671.06×
Maryland62,4390.92×
Missouri60,2260.95×
South Carolina53,0120.89×
Louisiana52,1281.03×
Wisconsin51,2590.86×
Oregon50,8581.13×
Minnesota48,7580.86×
Kentucky44,7230.9×
Oklahoma43,1080.98×
Nevada37,8480.99×
Utah35,8701.02×
Connecticut34,9930.89×
Arkansas30,6570.94×
Mississippi30,1880.93×
Kansas28,3660.91×
Iowa26,5510.82×
New Mexico20,0521.01×
Idaho17,1620.87×
Nebraska15,6820.79×
Hawaii15,0090.89×
West Virginia14,9030.81×
New Hampshire11,9110.77×
Washington, District of Columbia11,5230.97×
Rhode Island10,5030.84×
Maine10,3580.73×
Montana9,0380.83×
Delaware8,6030.79×
South Dakota7,3280.8×
Alaska7,2400.86×
North Dakota6,6800.82×
Wyoming4,8030.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saw (2004 film) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Dog breed2.1×Pets & Animals
Lulu 黃路梓茵3.27×Movies & TV
The Historian16.48×Literature
Vocal harmony4.63×Music & Radio
3D printing2.52×Technology & Electronics
Israel1.97×Travel & Leisure
Grinch3.59×Movies & TV
Historic site3.67×Arts & Culture
Governor of Michigan6.09×Politics & Society
Eurail16.57×Cars & Mobility
Winemaking3.36×Food & Beverages
Arnold Palmer4.32×Sports
Goop3.5×Internet & Social Media
Hipster6.24×Politics & Society
Hibachi5.01×Food & Beverages
Unique Gifts1.5×Shopping
Parral, Chihuahua9.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saw (2004 film) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.43
ExtroversionTHRILL1.22
Risk AppetiteTHRILL1.22
Convenience OrientationPREMIUM1.22
PatriotismCONSERVATISM1.18
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Saw (2004 film)
CountryShare
United States25.4%
Japan6.1%
India4.3%

See Saw (2004 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Saw (2004 film) have in United States?

Saw (2004 film) has an estimated audience of 3,941,794 people in United States, concentrated in Texas and California.

What is the gender split and age of Saw (2004 film) fans?

30.0% of Saw (2004 film) fans are female, 70.0% are male, with an average age of 39.1 years.

Which brands do Saw (2004 film) fans like most?

Saw (2004 film) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Saw (2004 film) fans live in United States?

Saw (2004 film) fans in United States are most concentrated in Texas (reach 1,570,078), California (reach 520,452), and Florida (reach 293,977). These three regions account for the largest share of the active audience.

What other brands do Saw (2004 film) fans also like?

Beyond Saw (2004 film) itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Dog breed (2.1×), and Lulu 黃路梓茵 (3.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saw (2004 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.