Rascasse Audience Intelligence

Saw (2004 film) Audience in United States

A data profile of the people who buy, follow and care about Saw (2004 film) in United States — modelled from more than twelve digital signal sources. Saw (2004 film) has an estimated audience of 12,040,408 people in United States.

#1among Horror in United States#55among Movie / TV Show / Series in United States#211in Movies & TV

The average Saw (2004 film) fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mixed drink, Ace Hardware, Menards, with strongest over-indexing on Mixed drink (6.68× the country average).

Demographically, the Saw (2004 film) audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saw (2004 film) fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saw (2004 film) profile in United States.

Audience size
12M
in United States
Gender
30.0%♀
70.0% male
Age
39.1
average years
Country rank
#2968
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saw (2004 film) viewers

30.0% are female, 70.0% are male, average age 39.1.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Saw (2004 film) audience in United States
MetricValue
Female30.0%
Male70.0%
Average age39.1
Estimated audience size12,040,408
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Saw (2004 film) audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Saw (2004 film) audience comes from United States.

Worldwide audience distribution share by country for Saw (2004 film)
CountryShare
United States41.5%
United Kingdom6.1%
India3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saw (2004 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Saw (2004 film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M3.93×
02Washington~200K2.30×
03Georgia~200K1.41×
04New York~300K1.33×
05Alabama~70K1.20×
06California~500K1.19×
07Colorado~70K1.15×
08Florida~300K1.10×
09Oregon~50K1.09×
10New Mexico~20K1.06×
11Louisiana~50K1.04×
12Arizona~80K1.03×
13Virginia~100K1.00×
14Tennessee~80K1.00×
15Utah~40K1.00×
16Alaska~8K1.00×
17Massachusetts~80K0.97×
18Nevada~40K0.97×
19Washington, District of Columbia~10K0.97×
20North Carolina~100K0.96×
21New Jersey~100K0.96×
22Missouri~60K0.96×
23Arkansas~30K0.96×
24Mississippi~30K0.94×
25Montana~10K0.94×
26Illinois~100K0.93×
27Michigan~100K0.93×
28Oklahoma~40K0.93×
29South Dakota~8K0.93×
30Maryland~60K0.92×
31Kansas~30K0.92×
32Idaho~20K0.92×
33Pennsylvania~100K0.91×
34Kentucky~50K0.91×
35Indiana~60K0.90×
36South Carolina~50K0.90×
37Connecticut~40K0.90×
38North Dakota~7K0.90×
39Ohio~100K0.89×
40Hawaii~20K0.89×
41Rhode Island~10K0.87×
42Wisconsin~50K0.86×
43Minnesota~50K0.86×
44Nebraska~20K0.85×
45Vermont~6K0.85×
46West Virginia~20K0.84×
47Iowa~30K0.82×
48New Hampshire~10K0.82×
49Delaware~9K0.80×
50Maine~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Saw (2004 film), United States
0.78×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saw (2004 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saw (2004 film) audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages6.68×
02Nick OffermanMovies & TV6.68×
03Sam RockwellMovies & TV6.68×
04Harbor Freight ToolsHome & Garden6.18×
05Brittany SnowMovies & TV5.79×
06Ace HardwareHome & Garden3.64×
07MenardsHome & Garden3.36×
08Psychological thrillerLiterature3.13×
09Advance Auto PartsCars & Mobility3.06×
10O'Reilly Auto PartsCars & Mobility2.92×
11AutoZoneCars & Mobility2.81×
12Drudge ReportSports2.66×
13GameStopGames2.61×
14Pizza HutFood & Beverages2.39×
15Internet celebrityInternet & Social Media2.31×
16Apple TVMovies & TV2.22×
17SubwayFood & Beverages2.12×
18Financial servicesBusiness & Career1.71×
19Domino's PizzaFood & Beverages1.70×
20PowerballGames1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saw (2004 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saw (2004 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Need for SecurityCONSERVATISM1.66×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saw (2004 film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
TravellingTHRILL0.73×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saw (2004 film) have in United States?

Saw (2004 film) has an estimated audience of 12,040,408 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Saw (2004 film) viewers?

30.0% of Saw (2004 film) fans are female, 70.0% are male, with an average age of 39.1 years.

03

Which brands do Saw (2004 film) fans like most?

Saw (2004 film) fans show strongest brand affinity for Mixed drink (6.68×), Ace Hardware (3.64×), and Menards (3.36×) over the country average.

04

Where do Saw (2004 film) fans live in United States?

Saw (2004 film) fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Saw (2004 film) fans also like?

Beyond Saw (2004 film) itself, the audience over-indexes on Ace Hardware (3.64×), Menards (3.36×), AutoZone (2.81×), and Harbor Freight Tools (6.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See Saw (2004 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saw (2004 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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