Leprechaun (film) Audience in United States

Leprechaun (film) logo

Leprechaun (film) has an estimated audience of 3,048,718 people in United States. 60.1% are female, 39.9% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Elsword, Tigre, Buenos Aires, Albert Hammond, Jr., Goop.

The average Leprechaun (film) fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Elsword, Tigre, Buenos Aires, with strongest over-indexing on Staycation (6.07× the country average). Demographically, the Leprechaun (film) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Leprechaun (film) fans

Demographic split for Leprechaun (film) audience in United States
MetricValue
Female60.1%
Male39.9%
Average age36.0
Estimated audience size3,048,718

Audience persona

The typical Leprechaun (film) fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Leprechaun (film) in United States
RegionReachAffinity
California371,8631.11×
Texas283,8071.08×
Florida197,9330.96×
New York165,8720.97×
Pennsylvania115,2641.12×
Illinois109,5961.08×
Ohio102,3281.09×
Georgia100,1091.07×
North Carolina95,8511.04×
Michigan80,6421.01×
New Jersey79,9861.03×
Virginia74,1231×
Arizona70,7511.14×
Washington64,3201.05×
Tennessee62,7831.03×
Indiana61,2931.1×
Massachusetts58,5800.98×
Alabama54,5221.28×
Missouri48,5700.99×
Wisconsin47,5451.04×
South Carolina47,0771.03×
Colorado46,8230.97×
Maryland46,3500.88×
Louisiana42,9861.09×
Kentucky42,7811.12×
Minnesota40,0830.92×
Utah34,1411.25×
Oregon34,1210.98×
Oklahoma33,4560.99×
Mississippi32,2311.28×
Connecticut30,3490.99×
Nevada27,6460.94×
Arkansas26,4271.05×
Iowa25,3701.01×
Kansas23,8920.99×
West Virginia15,7281.11×
Idaho15,5041.01×
Nebraska15,0260.98×
New Mexico14,2870.93×
New Hampshire11,4070.95×
Maine9,8370.9×
Hawaii9,3340.71×
Rhode Island8,2720.85×
Montana7,8190.92×
Washington, District of Columbia6,9480.76×
Delaware6,8140.81×
South Dakota6,4780.92×
North Dakota6,3581.02×
Alaska5,6950.87×
Vermont4,3200.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leprechaun (film) audience
BrandAffinityCategory
Staycation6.07×Home & Garden
Elsword20×Games
Tigre, Buenos Aires65.93×Travel & Leisure
Albert Hammond, Jr.24.81×Music & Radio
Goop5.05×Internet & Social Media
Tigre, Buenos Aires46.7×Travel & Leisure
Governor of Michigan5.12×Politics & Society
Grinch2.67×Movies & TV
Wok4.15×Food & Beverages
Google Photos1.56×Technology & Electronics
headspace5.14×Health
Vocal harmony2.35×Music & Radio
Google Home3.26×Technology & Electronics
Hibachi3.87×Food & Beverages
Grace Slick4.27×Music & Radio
Hog Hunting1.63×Sports
No Escape (1994 film)5.33×Movies & TV
Noodle (Gorillaz)1.65×Music & Radio
Fairy godmother3.42×Literature
Sinaloa1.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leprechaun (film) audience
TraitClusterScore
Luxury OrientationPREMIUM1.37
ExtroversionTHRILL1.34
Risk AppetiteTHRILL1.25
Community OrientationOPEN1.09
Social Media UsageJOY1.06
Price SensitivityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Leprechaun (film)
CountryShare
United States34.4%
Brazil14.9%
United Kingdom7.2%

See Leprechaun (film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Leprechaun (film) have in United States?

Leprechaun (film) has an estimated audience of 3,048,718 people in United States, concentrated in California and Texas.

What is the gender split and age of Leprechaun (film) fans?

60.1% of Leprechaun (film) fans are female, 39.9% are male, with an average age of 36.0 years.

Which brands do Leprechaun (film) fans like most?

Leprechaun (film) fans show strongest brand affinity for Staycation (6.07×), Elsword (20×), and Tigre, Buenos Aires (65.93×) over the country average.

Where do Leprechaun (film) fans live in United States?

Leprechaun (film) fans in United States are most concentrated in California (reach 371,863), Texas (reach 283,807), and Florida (reach 197,933). These three regions account for the largest share of the active audience.

What other brands do Leprechaun (film) fans also like?

Beyond Leprechaun (film) itself, the audience over-indexes on Elsword (20×), Tigre, Buenos Aires (65.93×), Albert Hammond, Jr. (24.81×), and Goop (5.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leprechaun (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.