Brad Pitt Audience in United States

Brad Pitt logo

Brad Pitt has an estimated audience of 13,219,011 people in United States. 63.4% are female, 36.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Peacemaker, Leprechaun (film), Jennifer Connelly, Superman, Euphoria.

The average Brad Pitt fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peacemaker, Leprechaun (film), Jennifer Connelly, with strongest over-indexing on Peacemaker (3.95× the country average). Demographically, the Brad Pitt audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Brad Pitt fans

Demographic split for Brad Pitt audience in United States
MetricValue
Female63.4%
Male36.6%
Average age40.3
Estimated audience size13,219,011

Audience persona

The typical Brad Pitt fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Brad Pitt in United States
RegionReachAffinity
California1,824,4991.26×
Texas1,258,3121.11×
Florida1,002,5981.12×
New York809,3201.1×
Illinois495,6091.13×
Pennsylvania438,8500.99×
Georgia389,5540.96×
North Carolina385,6710.97×
Ohio384,1060.94×
New Jersey342,3711.02×
Virginia334,4511.04×
Michigan329,2340.95×
Washington313,5741.18×
Arizona308,9961.14×
Tennessee272,5291.03×
Massachusetts271,0981.04×
Missouri259,3681.22×
Indiana237,5350.98×
Colorado226,9991.09×
Maryland225,8210.99×
Minnesota189,8361×
South Carolina184,3730.93×
Oklahoma184,1311.25×
Oregon176,6351.17×
Wisconsin174,9510.88×
Alabama172,3820.93×
Kentucky167,2951.01×
Louisiana156,8350.92×
Utah146,8371.24×
Nevada136,0271.06×
Connecticut132,1151×
Arkansas111,5521.02×
Kansas102,5880.98×
Iowa97,3910.89×
Mississippi91,6840.84×
Idaho73,1871.1×
New Mexico67,1331.01×
Hawaii58,5441.03×
Nebraska57,7500.87×
West Virginia51,5570.84×
Washington, District of Columbia48,1101.21×
New Hampshire45,8700.88×
Maine42,1950.89×
Montana36,7391×
Rhode Island36,2200.86×
Delaware28,6260.78×
Alaska26,2720.93×
South Dakota23,3120.76×
North Dakota21,3220.79×
Vermont18,9930.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brad Pitt audience
BrandAffinityCategory
Peacemaker3.95×Movies & TV
Leprechaun (film)15.53×Movies & TV
Jennifer Connelly9.88×Movies & TV
Superman1.89×Movies & TV
Euphoria1.8×Movies & TV
Pamela Anderson5.42×Movies & TV
Friends2.09×Movies & TV
Rock music1.87×Music & Radio
Hollywood2.78×Travel & Leisure
Ana de Armas4.27×Movies & TV
Jayne Mansfield7.66×Fashion & Accessoires
Rob Reiner2.93×Movies & TV
Brooklyn Decker14.73×Fashion & Accessoires
Outdoor recreation1.52×Sports
Bruce Almighty16.88×Movies & TV
Diane Keaton3.49×Movies & TV
U.S. state1.71×Travel & Leisure
Shiloh (film)18.05×Movies & TV
Culture1.51×Literature
Day2.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brad Pitt audience
TraitClusterScore
Luxury OrientationPREMIUM3.33
Risk AppetiteTHRILL1.97
SustainabilityBALANCE1.42
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Brad Pitt
CountryShare
United States19.7%
Brazil8.7%
India6.4%

See Brad Pitt audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Brad Pitt have in United States?

Brad Pitt has an estimated audience of 13,219,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Brad Pitt fans?

63.4% of Brad Pitt fans are female, 36.6% are male, with an average age of 40.3 years.

Which brands do Brad Pitt fans like most?

Brad Pitt fans show strongest brand affinity for Peacemaker (3.95×), Leprechaun (film) (15.53×), and Jennifer Connelly (9.88×) over the country average.

Where do Brad Pitt fans live in United States?

Brad Pitt fans in United States are most concentrated in California (reach 1,824,499), Texas (reach 1,258,312), and Florida (reach 1,002,598). These three regions account for the largest share of the active audience.

What other brands do Brad Pitt fans also like?

Beyond Brad Pitt itself, the audience over-indexes on Leprechaun (film) (15.53×), Jennifer Connelly (9.88×), Superman (1.89×), and Euphoria (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Pitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.