Rascasse Audience Intelligence

Gwyneth Paltrow Audience in United States

A data profile of the people who buy, follow and care about Gwyneth Paltrow in United States — modelled from more than twelve digital signal sources. Gwyneth Paltrow has an estimated audience of 5,719,175 people in United States.

#199among Actor Actress or TV Star in United States#567among Person in United States#562in Movies & TV

The average Gwyneth Paltrow fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Leprechaun (film), Bruce Almighty, Along Came Polly, with strongest over-indexing on Leprechaun (film) (67.49× the country average).

Demographically, the Gwyneth Paltrow audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gwyneth Paltrow fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Leprechaun (film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gwyneth Paltrow profile in United States.

Audience size
5.7M
in United States
Gender
74.1%♀
25.9% male
Age
40.4
average years
Country rank
#5938
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gwyneth Paltrow fans

74.1% are female, 25.9% are male, average age 40.4.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Gwyneth Paltrow audience in United States
MetricValue
Female74.1%
Male25.9%
Average age40.4
Estimated audience size5,719,175
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Gwyneth Paltrow audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Gwyneth Paltrow audience comes from United States.

Worldwide audience distribution share by country for Gwyneth Paltrow
CountryShare
United States34.6%
United Kingdom7.6%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gwyneth Paltrow audience in United States is strongest.

Fig. 05

Top regions by affinity

Gwyneth Paltrow fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.32×
02New York~400K1.30×
03Rhode Island~20K1.25×
04California~800K1.24×
05Connecticut~70K1.22×
06Utah~60K1.19×
07Oregon~80K1.17×
08Washington~100K1.15×
09New Jersey~200K1.12×
10Colorado~100K1.12×
11Washington, District of Columbia~20K1.12×
12Vermont~10K1.11×
13Illinois~200K1.08×
14Idaho~30K1.08×
15Maine~20K1.08×
16Minnesota~90K1.07×
17New Hampshire~20K1.07×
18Pennsylvania~200K1.05×
19Montana~20K1.04×
20Michigan~100K1.01×
21Virginia~100K1.01×
22Wisconsin~90K1.01×
23Arizona~100K1.00×
24Tennessee~100K0.99×
25Ohio~200K0.98×
26Florida~400K0.97×
27North Carolina~200K0.97×
28Maryland~90K0.97×
29Missouri~90K0.97×
30Nebraska~30K0.95×
31Texas~500K0.94×
32Indiana~100K0.94×
33Kentucky~70K0.94×
34Oklahoma~60K0.94×
35Iowa~40K0.94×
36Hawaii~20K0.92×
37Georgia~200K0.91×
38Kansas~40K0.91×
39New Mexico~30K0.91×
40Alaska~10K0.91×
41Nevada~50K0.90×
42South Carolina~70K0.88×
43Delaware~10K0.88×
44North Dakota~10K0.87×
45Arkansas~40K0.86×
46South Dakota~10K0.83×
47Alabama~60K0.82×
48Louisiana~60K0.81×
49West Virginia~20K0.80×
50Mississippi~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Gwyneth Paltrow, United States
0.72×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gwyneth Paltrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gwyneth Paltrow audience
#·InterestCategoryAffinity×
01Along Came PollyMovies & TV111.24×
02Bruce AlmightyMovies & TV91.59×
03The Break-UpMovies & TV85.38×
04Wanderlust (2012 film)Movies & TV84.92×
05Leprechaun (film)Movies & TV67.49×
06Horrible BossesMovies & TV66.83×
07Marley & Me (film)Movies & TV59.24×
08Just Go with ItMovies & TV55.34×
09Brooklyn DeckerFashion & Accessoires53.95×
10Kris KristoffersonMusic & Radio46.90×
11Quantum LeapMovies & TV45.42×
12Jennifer ConnellyMovies & TV39.78×
13Ferris Bueller's Day OffMovies & TV31.26×
14Sarah Jessica ParkerMovies & TV30.39×
15Chris MartinMusic & Radio27.07×
16Paul RuddMovies & TV22.94×
17Kevin BaconMovies & TV19.89×
18Happy GilmoreMovies & TV17.03×
19And just like that...Movies & TV12.22×
20PeacemakerMovies & TV9.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gwyneth Paltrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gwyneth Paltrow audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.99×
MindfulnessBALANCE1.42×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gwyneth Paltrow audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Risk AppetiteTHRILL0.74×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gwyneth Paltrow have in United States?

Gwyneth Paltrow has an estimated audience of 5,719,175 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gwyneth Paltrow fans?

74.1% of Gwyneth Paltrow fans are female, 25.9% are male, with an average age of 40.4 years.

03

Which brands do Gwyneth Paltrow fans like most?

Gwyneth Paltrow fans show strongest brand affinity for Leprechaun (film) (67.49×), Bruce Almighty (91.59×), and Along Came Polly (111.24×) over the country average.

04

Where do Gwyneth Paltrow fans live in United States?

Gwyneth Paltrow fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gwyneth Paltrow fans also like?

Beyond Gwyneth Paltrow itself, the audience over-indexes on Bruce Almighty (91.59×), Along Came Polly (111.24×), Jennifer Connelly (39.78×), and Peacemaker (9.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gwyneth Paltrow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gwyneth Paltrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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