Rascasse Audience Intelligence

Horrible Bosses Audience in United States

A data profile of the people who buy, follow and care about Horrible Bosses in United States — modelled from more than twelve digital signal sources. Horrible Bosses has an estimated audience of 1,308,236 people in United States.

#47among Comedy in United States#1372among Movie / TV Show / Series in United States#3353in Movies & TV

The average Horrible Bosses fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Bateman, Supreme court, Elizabeth Banks, with strongest over-indexing on Jason Bateman (21.35× the country average).

Demographically, the Horrible Bosses audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horrible Bosses fan in United States is more female, around 46.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Jason Bateman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horrible Bosses profile in United States.

Audience size
1.3M
in United States
Gender
69.6%♀
30.4% male
Age
46.5
average years
Country rank
#19625
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horrible Bosses viewers

69.6% are female, 30.4% are male, average age 46.5.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Horrible Bosses audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.5
Estimated audience size1,308,236
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Horrible Bosses audience in United States
Age bracketShare%
16-196%
20-2910%
30-3919%
40-4931%
50+33%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Horrible Bosses audience comes from United States.

Worldwide audience distribution share by country for Horrible Bosses
CountryShare
United States50.3%
United Kingdom6.6%
India3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horrible Bosses audience in United States is strongest.

Fig. 05

Top regions by affinity

Horrible Bosses fans by region: top regions in United States
#RegionReachAffinity×
01Montana~5K1.23×
02Idaho~8K1.22×
03Arizona~30K1.18×
04Iowa~10K1.18×
05Colorado~20K1.17×
06Kansas~10K1.16×
07Nebraska~8K1.15×
08New Mexico~8K1.13×
09North Dakota~3K1.13×
10Missouri~20K1.12×
11Oklahoma~20K1.10×
12Michigan~40K1.09×
13Indiana~30K1.09×
14South Dakota~3K1.09×
15Alaska~3K1.09×
16Utah~10K1.08×
17Ohio~40K1.06×
18Wisconsin~20K1.06×
19Illinois~50K1.05×
20New Hampshire~6K1.05×
21Washington~30K1.04×
22Oregon~20K1.04×
23Arkansas~10K1.03×
24Minnesota~20K1.01×
25Texas~100K0.99×
26Kentucky~20K0.99×
27Pennsylvania~40K0.98×
28Tennessee~30K0.97×
29Nevada~10K0.97×
30Vermont~2K0.97×
31California~100K0.96×
32West Virginia~6K0.96×
33Maine~5K0.96×
34Massachusetts~20K0.94×
35Connecticut~10K0.93×
36Rhode Island~4K0.92×
37Alabama~20K0.89×
38Florida~80K0.88×
39New York~70K0.88×
40North Carolina~30K0.87×
41New Jersey~30K0.87×
42Delaware~3K0.87×
43South Carolina~20K0.85×
44Georgia~30K0.84×
45Virginia~30K0.84×
46Mississippi~9K0.84×
47Maryland~20K0.83×
48Louisiana~10K0.83×
49Hawaii~5K0.81×
50Washington, District of Columbia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Horrible Bosses, United States
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horrible Bosses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horrible Bosses audience
#·InterestCategoryAffinity×
01Sufjan StevensMusic & Radio38.53×
02Sporting CristalSports36.15×
03Supreme courtPolitics & Society30.66×
04This Is 40Movies & TV28.66×
05Jason BatemanMovies & TV21.35×
06Sausage PartyMovies & TV20.66×
07Bridesmaids (2011 film)Movies & TV19.55×
08Leslie MannMovies & TV18.87×
09Elizabeth BanksMovies & TV17.98×
10Octavia SpencerMovies & TV17.88×
11Tapir!Music & Radio17.86×
12We're the MillersMovies & TV17.68×
1321 Jump Street (film)Movies & TV14.44×
14Vince VaughnMovies & TV14.34×
15Kristen WiigMovies & TV13.75×
16Grown Ups (film)Movies & TV13.74×
17Ben StillerMovies & TV13.64×
18Melissa McCarthyMovies & TV11.07×
19Happy GilmoreMovies & TV9.88×
20Cyber MondayShopping6.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horrible Bosses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horrible Bosses audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.98×
Design AffinityPREMIUM0.94×
IndividualismJOY0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horrible Bosses audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.50×
Need for SecurityCONSERVATISM0.55×
Risk AppetiteTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horrible Bosses have in United States?

Horrible Bosses has an estimated audience of 1,308,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horrible Bosses viewers?

69.6% of Horrible Bosses fans are female, 30.4% are male, with an average age of 46.5 years.

03

Which brands do Horrible Bosses fans like most?

Horrible Bosses fans show strongest brand affinity for Jason Bateman (21.35×), Supreme court (30.66×), and Elizabeth Banks (17.98×) over the country average.

04

Where do Horrible Bosses fans live in United States?

Horrible Bosses fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Horrible Bosses fans also like?

Beyond Horrible Bosses itself, the audience over-indexes on Supreme court (30.66×), Elizabeth Banks (17.98×), Cyber Monday (6.47×), and Ben Stiller (13.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Horrible Bosses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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