Horrible Bosses Audience in United States

Horrible Bosses logo

Horrible Bosses has an estimated audience of 1,333,925 people in United States. 69.6% are female, 30.4% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Jason Bateman, Supreme court, Elizabeth Banks, Cyber Monday, Vince Vaughn.

The average Horrible Bosses fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Bateman, Supreme court, Elizabeth Banks, with strongest over-indexing on Jason Bateman (21.35× the country average). Demographically, the Horrible Bosses audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Horrible Bosses fans

Demographic split for Horrible Bosses audience in United States
MetricValue
Female69.6%
Male30.4%
Average age46.5
Estimated audience size1,333,925

Audience persona

The typical Horrible Bosses fan in United States is more female, around 46.5 years old, with strong Extroversion tendencies and a notable affinity for Jason Bateman.

Top regions in United States

Top regions ranked by reach for Horrible Bosses in United States
RegionReachAffinity
California150,8061.03×
Texas119,7371.04×
Florida80,3290.89×
New York66,2230.89×
Illinois51,5581.16×
Pennsylvania45,2341.01×
Ohio44,8941.09×
Michigan38,9651.12×
North Carolina35,7850.89×
Georgia35,4950.86×
Arizona35,1781.29×
New Jersey29,3080.86×
Washington27,8981.04×
Indiana27,6821.14×
Virginia27,5890.85×
Tennessee26,6621×
Colorado26,1151.24×
Missouri24,4551.14×
Massachusetts24,1990.92×
Wisconsin21,0501.05×
Maryland19,2830.84×
Minnesota18,6750.98×
Alabama17,3780.93×
South Carolina17,2410.86×
Oklahoma16,7041.13×
Kentucky16,5910.99×
Oregon15,7221.03×
Louisiana14,4350.84×
Utah13,2421.11×
Iowa13,2001.2×
Nevada13,0261.01×
Kansas12,5951.2×
Connecticut12,2810.92×
Arkansas11,3401.03×
Mississippi8,7460.8×
Idaho8,1521.22×
Nebraska7,5941.14×
New Mexico7,4261.11×
West Virginia5,4660.88×
New Hampshire5,2140.99×
Montana4,4371.2×
Maine4,2650.89×
Hawaii4,1520.72×
Rhode Island3,7560.88×
South Dakota3,3381.08×
Washington, District of Columbia3,0900.77×
Alaska2,9901.05×
North Dakota2,8101.03×
Delaware2,6760.73×
Wyoming2,1641.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horrible Bosses audience
BrandAffinityCategory
Jason Bateman21.35×Movies & TV
Supreme court30.66×Politics & Society
Elizabeth Banks17.98×Movies & TV
Cyber Monday6.47×Shopping
Vince Vaughn14.34×Movies & TV
This Is 4028.66×Movies & TV
Ben Stiller13.64×Movies & TV
Bridesmaids (2011 film)19.55×Movies & TV
Sporting Cristal36.15×Sports
Sufjan Stevens38.53×Music & Radio
Leslie Mann18.87×Movies & TV
Happy Gilmore9.88×Movies & TV
Kristen Wiig13.75×Movies & TV
Melissa McCarthy11.07×Movies & TV
21 Jump Street (film)14.44×Movies & TV
Tapir!17.86×Music & Radio
Octavia Spencer17.88×Movies & TV
Grown Ups (film)13.74×Movies & TV
Sausage Party20.66×Movies & TV
We're the Millers17.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horrible Bosses audience
TraitClusterScore
ExtroversionTHRILL1.48
Community OrientationOPEN1.46
MindfulnessBALANCE1.35
LGBTQ+ IdentityOPEN1.34
Risk AppetiteTHRILL1.17
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Horrible Bosses
CountryShare
United States52.0%
United Kingdom6.6%
India3.3%

See Horrible Bosses audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Horrible Bosses have in United States?

Horrible Bosses has an estimated audience of 1,333,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Horrible Bosses fans?

69.6% of Horrible Bosses fans are female, 30.4% are male, with an average age of 46.5 years.

Which brands do Horrible Bosses fans like most?

Horrible Bosses fans show strongest brand affinity for Jason Bateman (21.35×), Supreme court (30.66×), and Elizabeth Banks (17.98×) over the country average.

Where do Horrible Bosses fans live in United States?

Horrible Bosses fans in United States are most concentrated in California (reach 150,806), Texas (reach 119,737), and Florida (reach 80,329). These three regions account for the largest share of the active audience.

What other brands do Horrible Bosses fans also like?

Beyond Horrible Bosses itself, the audience over-indexes on Supreme court (30.66×), Elizabeth Banks (17.98×), Cyber Monday (6.47×), and Vince Vaughn (14.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horrible Bosses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.