Rascasse Audience Intelligence

Sausage Party Audience in United States

A data profile of the people who buy, follow and care about Sausage Party in United States — modelled from more than twelve digital signal sources. Sausage Party has an estimated audience of 1,273,185 people in United States.

#77among Animation in United States#1411among Movie / TV Show / Series in United States#3437in Movies & TV

The average Sausage Party fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ryan Phillippe, Austin Powers (film series), Leslie Mann, with strongest over-indexing on Ryan Phillippe (365.91× the country average).

Demographically, the Sausage Party audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sausage Party fan in United States is balanced, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Ryan Phillippe.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sausage Party profile in United States.

Audience size
1.3M
in United States
Gender
47.2%♀
52.8% male
Age
34.5
average years
Country rank
#19999
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sausage Party viewers

47.2% are female, 52.8% are male, average age 34.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Sausage Party audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.5
Estimated audience size1,273,185
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Sausage Party audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3921%
40-4916%
50+11%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Sausage Party audience comes from United States.

Worldwide audience distribution share by country for Sausage Party
CountryShare
United States35.7%
United Kingdom6.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sausage Party audience in United States is strongest.

Fig. 05

Top regions by affinity

Sausage Party fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~9K1.29×
02Oklahoma~20K1.23×
03Texas~100K1.22×
04Nevada~10K1.16×
05Arizona~30K1.15×
06Mississippi~10K1.15×
07California~200K1.14×
08Louisiana~20K1.14×
09Georgia~40K1.07×
10Arkansas~10K1.07×
11Indiana~30K1.06×
12West Virginia~7K1.06×
13Kentucky~20K1.04×
14Missouri~20K1.03×
15Kansas~10K1.03×
16Illinois~50K1.02×
17North Carolina~40K1.02×
18Tennessee~30K1.02×
19North Dakota~3K1.02×
20Alabama~20K1.01×
21Idaho~7K1.01×
22Alaska~3K1.01×
23Maryland~20K1.00×
24Utah~10K1.00×
25Pennsylvania~40K0.99×
26Ohio~40K0.99×
27Michigan~30K0.99×
28Florida~90K0.98×
29Iowa~10K0.98×
30Rhode Island~4K0.98×
31South Dakota~3K0.98×
32Washington~30K0.97×
33Nebraska~6K0.97×
34Colorado~20K0.96×
35South Carolina~20K0.96×
36Oregon~10K0.95×
37Delaware~3K0.95×
38New York~70K0.94×
39Virginia~30K0.94×
40Connecticut~10K0.94×
41New Jersey~30K0.92×
42Montana~3K0.92×
43Wisconsin~20K0.91×
44New Hampshire~5K0.90×
45Hawaii~5K0.88×
46Maine~4K0.88×
47Massachusetts~20K0.87×
48Minnesota~20K0.86×
49Vermont~2K0.84×
50Washington, District of Columbia~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Sausage Party, United States
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sausage Party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sausage Party audience
#·InterestCategoryAffinity×
01Ryan PhillippeMovies & TV365.91×
02Super Troopers 2Movies & TV296.27×
03Leslie MannMovies & TV285.12×
04Austin Powers (film series)Movies & TV256.67×
05Bill HaderMovies & TV249.40×
06Adam McKayMovies & TV245.87×
07Jason SudeikisMovies & TV216.03×
08Jason SegelMovies & TV187.36×
0922 Jump StreetMovies & TV169.93×
10James FrancoMovies & TV161.47×
11Vine (service)Movies & TV154.07×
12Craig Robinson (actor)Movies & TV145.00×
13Blades of GloryMovies & TV144.44×
14Zooey DeschanelMovies & TV137.32×
15Krampus (film)Movies & TV132.68×
16Eugene LevyMovies & TV94.88×
17Jonah HillMovies & TV92.25×
18Ted LassoMovies & TV73.36×
19Channing TatumMovies & TV67.20×
20Happy GilmoreMovies & TV58.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sausage Party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sausage Party audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.30×
ExtroversionTHRILL1.72×
Social Media UsageJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sausage Party audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.04×
Pet OwnershipJOY1.12×
TravellingTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sausage Party have in United States?

Sausage Party has an estimated audience of 1,273,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sausage Party viewers?

47.2% of Sausage Party fans are female, 52.8% are male, with an average age of 34.5 years.

03

Which brands do Sausage Party fans like most?

Sausage Party fans show strongest brand affinity for Ryan Phillippe (365.91×), Austin Powers (film series) (256.67×), and Leslie Mann (285.12×) over the country average.

04

Where do Sausage Party fans live in United States?

Sausage Party fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sausage Party fans also like?

Beyond Sausage Party itself, the audience over-indexes on Austin Powers (film series) (256.67×), Leslie Mann (285.12×), Bill Hader (249.4×), and James Franco (161.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sausage Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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