Sausage Party Audience in United States

Sausage Party logo

Sausage Party has an estimated audience of 1,327,895 people in United States. 47.2% are female, 52.8% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Ryan Phillippe, Austin Powers (film series), Bill Hader, Leslie Mann, James Franco.

The average Sausage Party fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ryan Phillippe, Austin Powers (film series), Bill Hader, with strongest over-indexing on Ryan Phillippe (365.91× the country average). Demographically, the Sausage Party audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Sausage Party fans

Demographic split for Sausage Party audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.5
Estimated audience size1,327,895

Audience persona

The typical Sausage Party fan in United States is balanced, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Ryan Phillippe.

Top regions in United States

Top regions ranked by reach for Sausage Party in United States
RegionReachAffinity
California172,8841.18×
Texas145,7101.28×
Florida95,0801.06×
New York74,1451×
Pennsylvania46,8471.05×
Illinois45,8681.04×
Georgia45,8461.12×
Ohio42,0861.03×
North Carolina41,6181.04×
Michigan35,4311.02×
New Jersey32,0910.95×
Virginia31,7510.98×
Arizona30,2361.12×
Tennessee28,8561.08×
Washington26,2320.98×
Indiana26,0571.07×
Maryland23,6211.03×
Missouri23,4381.09×
Massachusetts22,5230.86×
Colorado20,5680.98×
South Carolina19,6870.99×
Louisiana19,6361.15×
Oklahoma18,9521.29×
Wisconsin18,0940.91×
Alabama18,0540.97×
Kentucky17,8041.07×
Minnesota16,4480.86×
Nevada15,2411.19×
Oregon14,7520.97×
Mississippi12,7641.17×
Connecticut12,5290.94×
Utah12,0351.01×
Arkansas11,3711.04×
Iowa11,0671.01×
Kansas10,7231.02×
New Mexico8,0511.21×
Idaho6,5150.98×
Nebraska6,2920.94×
West Virginia6,1621×
Hawaii4,8050.84×
New Hampshire4,5190.86×
Maine3,9640.83×
Rhode Island3,9610.94×
Delaware3,3090.9×
Montana3,1980.87×
Washington, District of Columbia2,9210.73×
South Dakota2,6960.88×
Alaska2,6140.92×
North Dakota2,5760.94×
Wyoming1,7040.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sausage Party audience
BrandAffinityCategory
Ryan Phillippe365.91×Movies & TV
Austin Powers (film series)256.67×Movies & TV
Bill Hader249.4×Movies & TV
Leslie Mann285.12×Movies & TV
James Franco161.47×Movies & TV
Jason Sudeikis216.03×Movies & TV
Zooey Deschanel137.32×Movies & TV
Jason Segel187.36×Movies & TV
Vine (service)154.07×Movies & TV
Ted Lasso73.36×Movies & TV
Krampus (film)132.68×Movies & TV
Jonah Hill92.25×Movies & TV
22 Jump Street169.93×Movies & TV
Channing Tatum67.2×Movies & TV
Craig Robinson (actor)145×Movies & TV
Adam McKay245.87×Movies & TV
Blades of Glory144.44×Movies & TV
Happy Gilmore58.48×Movies & TV
Super Troopers 2296.27×Movies & TV
The Belko Experiment317.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sausage Party audience
TraitClusterScore
ExtroversionTHRILL1.25
Urban LifestyleOPEN1.23
Early Adopter MentalityPOWER1.22
SpiritualityBALANCE1.18
Risk AppetiteTHRILL1.13
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Sausage Party
CountryShare
United States40.0%
United Kingdom6.9%
India4.2%

See Sausage Party audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Sausage Party have in United States?

Sausage Party has an estimated audience of 1,327,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Sausage Party fans?

47.2% of Sausage Party fans are female, 52.8% are male, with an average age of 34.5 years.

Which brands do Sausage Party fans like most?

Sausage Party fans show strongest brand affinity for Ryan Phillippe (365.91×), Austin Powers (film series) (256.67×), and Bill Hader (249.4×) over the country average.

Where do Sausage Party fans live in United States?

Sausage Party fans in United States are most concentrated in California (reach 172,884), Texas (reach 145,710), and Florida (reach 95,080). These three regions account for the largest share of the active audience.

What other brands do Sausage Party fans also like?

Beyond Sausage Party itself, the audience over-indexes on Austin Powers (film series) (256.67×), Bill Hader (249.4×), Leslie Mann (285.12×), and James Franco (161.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sausage Party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.