Adam McKay Audience in United States

Adam McKay has an estimated audience of 496,511 people in United States. 44.0% are female, 56.0% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Austin Powers (film series), Jason Segel, Hot Fuzz, Sausage Party, Andy Samberg.

The average Adam McKay fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Austin Powers (film series), Jason Segel, Hot Fuzz, with strongest over-indexing on Austin Powers (film series) (323.35× the country average). Demographically, the Adam McKay audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Adam McKay fans

Demographic split for Adam McKay audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.1
Estimated audience size496,511

Audience persona

The typical Adam McKay fan in United States is more male, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Austin Powers (film series).

Top regions in United States

Top regions ranked by reach for Adam McKay in United States
RegionReachAffinity
California69,1381.27×
Texas39,2170.92×
New York35,2521.27×
Florida26,0810.78×
Illinois20,3241.23×
Pennsylvania19,2231.15×
Ohio15,1860.99×
Michigan13,2611.02×
New Jersey13,0181.03×
Massachusetts12,8301.31×
North Carolina12,5730.84×
Washington12,5251.26×
Georgia12,2050.8×
Virginia11,8040.98×
Arizona10,2641.01×
Colorado10,1731.3×
Tennessee8,9220.9×
Indiana8,9180.98×
Missouri8,8691.11×
Wisconsin8,0641.08×
Minnesota7,8491.1×
Maryland7,5880.89×
Oregon7,5671.33×
Kentucky5,8700.94×
South Carolina5,7680.77×
Oklahoma5,3200.96×
Connecticut5,2681.06×
Alabama4,9530.71×
Louisiana4,9070.77×
Iowa4,2231.03×
Utah4,1720.94×
Nevada4,1020.85×
Kansas4,0271.03×
Arkansas3,4850.85×
Nebraska2,5791.04×
Mississippi2,5150.61×
Washington, District of Columbia2,4831.66×
Idaho2,3200.93×
Maine2,1621.22×
New Mexico2,0740.83×
New Hampshire2,0611.05×
West Virginia1,7540.76×
Rhode Island1,6351.03×
Hawaii1,5750.74×
Montana1,5531.13×
Delaware1,1760.86×
Vermont1,1371.3×
South Dakota1,0070.88×
North Dakota9110.89×
Alaska8700.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adam McKay audience
BrandAffinityCategory
Austin Powers (film series)323.35×Movies & TV
Jason Segel251.44×Movies & TV
Hot Fuzz260.77×Movies & TV
Sausage Party195.74×Movies & TV
Andy Samberg108.19×Movies & TV
22 Jump Street178.72×Movies & TV
Legally Blonde94.63×Movies & TV
Jamie Dornan124.71×Movies & TV
Zooey Deschanel61.43×Movies & TV
My Big Fat Greek Wedding129.21×Movies & TV
Sydney Opera House153.09×Arts & Culture
Bride Wars146.25×Movies & TV
Maya Rudolph55.98×Movies & TV
Eva Green46.81×Movies & TV
Pitch Perfect 262.97×Movies & TV
Jim Carrey19.75×Movies & TV
Jonah Hill33.29×Movies & TV
Napoleon Dynamite32.83×Movies & TV
Whitney Cummings54.7×Movies & TV
Magic Mike48.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adam McKay audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
Risk AppetiteTHRILL1.31
ExtroversionTHRILL1.24
Design AffinityPREMIUM1.21
MindfulnessBALANCE1.2
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Adam McKay
CountryShare
United States57.7%
United Kingdom6.8%
Canada6.7%

See Adam McKay audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Adam McKay have in United States?

Adam McKay has an estimated audience of 496,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Adam McKay fans?

44.0% of Adam McKay fans are female, 56.0% are male, with an average age of 39.1 years.

Which brands do Adam McKay fans like most?

Adam McKay fans show strongest brand affinity for Austin Powers (film series) (323.35×), Jason Segel (251.44×), and Hot Fuzz (260.77×) over the country average.

Where do Adam McKay fans live in United States?

Adam McKay fans in United States are most concentrated in California (reach 69,138), Texas (reach 39,217), and New York (reach 35,252). These three regions account for the largest share of the active audience.

What other brands do Adam McKay fans also like?

Beyond Adam McKay itself, the audience over-indexes on Jason Segel (251.44×), Hot Fuzz (260.77×), Sausage Party (195.74×), and Andy Samberg (108.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adam McKay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.