Rascasse Audience Intelligence

Adam McKay Audience in United States

A data profile of the people who buy, follow and care about Adam McKay in United States — modelled from more than twelve digital signal sources. Adam McKay has an estimated audience of 546,976 people in United States.

#79among Director in United States#8356among Person in United States#6468in Movies & TV

The average Adam McKay fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Austin Powers (film series), Jason Segel, Hot Fuzz, with strongest over-indexing on Austin Powers (film series) (269.7× the country average).

Demographically, the Adam McKay audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adam McKay fan in United States is more male, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Austin Powers (film series).

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adam McKay profile in United States.

Audience size
547K
in United States
Gender
44.0%♀
56.0% male
Age
39.1
average years
Country rank
#34757
Person in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adam McKay fans

44.0% are female, 56.0% are male, average age 39.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Adam McKay audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.1
Estimated audience size546,976
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Adam McKay audience in United States
Age bracketShare%
16-1913%
20-2928%
30-3924%
40-4914%
50+20%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Adam McKay audience comes from United States.

Worldwide audience distribution share by country for Adam McKay
CountryShare
United States60.1%
United Kingdom6.5%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adam McKay audience in United States is strongest.

Fig. 05

Top regions by affinity

Adam McKay fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.49×
02Oregon~7K1.31×
03Vermont~1K1.25×
04Massachusetts~10K1.24×
05Colorado~10K1.24×
06California~70K1.21×
07Washington~10K1.19×
08Maine~2K1.19×
09New York~30K1.16×
10Montana~2K1.15×
11Illinois~20K1.14×
12Pennsylvania~20K1.11×
13Minnesota~8K1.10×
14New Hampshire~2K1.10×
15Missouri~9K1.09×
16Wisconsin~8K1.08×
17Kansas~4K1.07×
18Nebraska~3K1.07×
19Connecticut~5K1.05×
20Iowa~4K1.05×
21Rhode Island~2K1.04×
22Michigan~10K1.00×
23Ohio~20K0.99×
24Arizona~10K0.99×
25Idaho~2K0.99×
26North Dakota~1K0.99×
27Indiana~9K0.98×
28New Jersey~10K0.97×
29Kentucky~6K0.97×
30Oklahoma~5K0.97×
31Alaska~1K0.96×
32Utah~4K0.95×
33Virginia~10K0.93×
34Tennessee~9K0.92×
35South Dakota~1K0.92×
36New Mexico~2K0.91×
37Delaware~1K0.91×
38Maryland~8K0.90×
39Nevada~4K0.87×
40Arkansas~4K0.87×
41West Virginia~2K0.87×
42Texas~40K0.86×
43North Carolina~10K0.83×
44South Carolina~6K0.80×
45Georgia~10K0.79×
46Louisiana~5K0.79×
47Hawaii~2K0.79×
48Florida~30K0.75×
49Alabama~5K0.74×
50Mississippi~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Adam McKay, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adam McKay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adam McKay audience
#·InterestCategoryAffinity×
01Hot FuzzMovies & TV344.18×
02Austin Powers (film series)Movies & TV269.70×
03Sausage PartyMovies & TV245.87×
04Jason SegelMovies & TV216.47×
05Sydney Opera HouseArts & Culture195.74×
06Bride WarsMovies & TV158.72×
0722 Jump StreetMovies & TV151.06×
08My Big Fat Greek WeddingMovies & TV80.99×
09Eva GreenMovies & TV72.05×
10Andy SambergMovies & TV70.73×
11Jamie DornanMovies & TV70.68×
12Zooey DeschanelMovies & TV63.60×
13Legally BlondeMovies & TV60.33×
14Magic MikeMovies & TV59.41×
15Jonah HillMovies & TV53.80×
16Love ActuallyMovies & TV51.54×
17Dumb and DumberMovies & TV43.10×
18Steve CarellMovies & TV40.84×
19Kristen WiigMovies & TV37.75×
20Emma StoneMovies & TV24.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adam McKay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adam McKay audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.56×
Early Adopter MentalityPOWER1.39×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adam McKay audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.75×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adam McKay have in United States?

Adam McKay has an estimated audience of 546,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adam McKay fans?

44.0% of Adam McKay fans are female, 56.0% are male, with an average age of 39.1 years.

03

Which brands do Adam McKay fans like most?

Adam McKay fans show strongest brand affinity for Austin Powers (film series) (269.7×), Jason Segel (216.47×), and Hot Fuzz (344.18×) over the country average.

04

Where do Adam McKay fans live in United States?

Adam McKay fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Adam McKay fans also like?

Beyond Adam McKay itself, the audience over-indexes on Jason Segel (216.47×), Hot Fuzz (344.18×), Sausage Party (245.87×), and Sydney Opera House (195.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Adam McKay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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