Rascasse Audience Intelligence

Bride Wars Audience in United States

A data profile of the people who buy, follow and care about Bride Wars in United States — modelled from more than twelve digital signal sources. Bride Wars has an estimated audience of 580,964 people in United States.

#114among Comedy in United States#2893among Movie / TV Show / Series in United States#6229in Movies & TV

The average Bride Wars fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nerium International, Emily Osment, Austin Powers (film series), with strongest over-indexing on Nerium International (20071.43× the country average).

Demographically, the Bride Wars audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bride Wars fan in United States is more male, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Nerium International.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bride Wars profile in United States.

Audience size
581K
in United States
Gender
43.3%♀
56.7% male
Age
34.8
average years
Country rank
#33455
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bride Wars viewers

43.3% are female, 56.7% are male, average age 34.8.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Bride Wars audience in United States
MetricValue
Female43.3%
Male56.7%
Average age34.8
Estimated audience size580,964
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Bride Wars audience in United States
Age bracketShare%
16-1939%
20-2915%
30-3914%
40-4914%
50+18%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Bride Wars audience comes from United States.

Worldwide audience distribution share by country for Bride Wars
CountryShare
United States36.5%
Mexico6.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bride Wars audience in United States is strongest.

Fig. 05

Top regions by affinity

Bride Wars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.65×
02Idaho~4K1.41×
03California~80K1.21×
04Texas~60K1.19×
05New Mexico~3K1.14×
06Arizona~10K1.12×
07Oklahoma~7K1.12×
08Kansas~5K1.09×
09Montana~2K1.08×
10North Dakota~1K1.08×
11Illinois~20K1.06×
12Washington~10K1.04×
13Missouri~10K1.04×
14Colorado~9K1.04×
15Iowa~5K1.03×
16Nebraska~3K1.03×
17Wisconsin~9K1.02×
18Arkansas~5K1.02×
19Alaska~1K1.02×
20New York~30K1.01×
21Indiana~10K1.01×
22Oregon~7K1.01×
23Tennessee~10K0.99×
24Massachusetts~10K0.98×
25Michigan~10K0.97×
26Minnesota~8K0.97×
27Connecticut~6K0.97×
28New Jersey~10K0.96×
29Virginia~10K0.96×
30Nevada~5K0.96×
31South Dakota~1K0.96×
32South Carolina~8K0.95×
33Kentucky~7K0.94×
34Washington, District of Columbia~2K0.94×
35Pennsylvania~20K0.93×
36Rhode Island~2K0.93×
37New Hampshire~2K0.92×
38Hawaii~2K0.91×
39North Carolina~20K0.90×
40Mississippi~4K0.90×
41Vermont<1K0.90×
42Ohio~20K0.89×
43Alabama~7K0.89×
44Louisiana~7K0.89×
45Florida~30K0.88×
46Georgia~20K0.86×
47Delaware~1K0.86×
48Maryland~8K0.85×
49Maine~2K0.85×
50West Virginia~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Bride Wars, United States
0.84×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bride Wars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bride Wars audience
#·InterestCategoryAffinity×
01Nerium InternationalBeauty & Wellness20071.43×
02Global RallyCross ChampionshipSports2843.75×
03Jake T. AustinMovies & TV275.74×
04Kelli BerglundMovies & TV247.31×
05Lucas CruikshankMovies & TV213.89×
06She's the ManMovies & TV201.15×
07Leslie MannMovies & TV187.26×
08Emily OsmentMovies & TV176.33×
09Austin Powers (film series)Movies & TV167.49×
10Bill HaderMovies & TV163.63×
11No Strings Attached (film)Movies & TV156.86×
1250 First DatesMovies & TV138.29×
13How to Lose a Guy in 10 DaysMovies & TV137.14×
1427 DressesMovies & TV133.37×
15Jason SegelMovies & TV123.58×
16Love ActuallyMovies & TV103.61×
17Avan JogiaMovies & TV100.79×
18Zooey DeschanelMovies & TV90.38×
19Jason SudeikisMovies & TV77.66×
20Channing TatumMovies & TV49.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bride Wars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bride Wars audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.25×
MindfulnessBALANCE2.08×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bride Wars audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.95×
Need for SecurityCONSERVATISM0.95×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bride Wars have in United States?

Bride Wars has an estimated audience of 580,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bride Wars viewers?

43.3% of Bride Wars fans are female, 56.7% are male, with an average age of 34.8 years.

03

Which brands do Bride Wars fans like most?

Bride Wars fans show strongest brand affinity for Nerium International (20071.43×), Emily Osment (176.33×), and Austin Powers (film series) (167.49×) over the country average.

04

Where do Bride Wars fans live in United States?

Bride Wars fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bride Wars fans also like?

Beyond Bride Wars itself, the audience over-indexes on Emily Osment (176.33×), Austin Powers (film series) (167.49×), Leslie Mann (187.26×), and Bill Hader (163.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bride Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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