27 Dresses Audience in United States

27 Dresses has an estimated audience of 1,590,457 people in United States. 89.1% are female, 10.9% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Elisabeth Moss, Austin Powers (film series), Bride Wars, La La Land (film), Love Actually.

The average 27 Dresses fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elisabeth Moss, Austin Powers (film series), Bride Wars, with strongest over-indexing on Elisabeth Moss (60.06× the country average). Demographically, the 27 Dresses audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 27 Dresses fans

Demographic split for 27 Dresses audience in United States
MetricValue
Female89.1%
Male10.9%
Average age44.3
Estimated audience size1,590,457

Audience persona

The typical 27 Dresses fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Elisabeth Moss.

Top regions in United States

Top regions ranked by reach for 27 Dresses in United States
RegionReachAffinity
California205,1441.17×
Texas150,6771.1×
Florida96,2580.89×
New York84,8160.95×
Illinois57,9321.09×
Pennsylvania53,3021×
Ohio47,8640.98×
North Carolina46,1410.96×
Georgia45,8730.94×
Michigan43,2111.04×
New Jersey40,7191.01×
Arizona38,6601.19×
Virginia38,6051×
Washington35,1061.1×
Massachusetts34,5701.1×
Tennessee31,2760.98×
Indiana30,8281.06×
Missouri27,6361.08×
Colorado24,9671×
Wisconsin24,6961.03×
Maryland24,6450.9×
Minnesota24,0361.05×
Utah22,3981.57×
South Carolina22,3480.93×
Alabama22,1101×
Oregon18,9081.04×
Oklahoma18,8761.07×
Kentucky18,5770.93×
Louisiana17,4200.85×
Connecticut15,5890.98×
Iowa13,9001.06×
Kansas13,6111.09×
Nevada13,2180.86×
Arkansas12,7610.97×
Mississippi10,8030.82×
Idaho10,2751.29×
Nebraska8,4071.05×
New Mexico7,0290.88×
West Virginia6,0660.82×
New Hampshire5,9890.96×
Hawaii5,9310.87×
Rhode Island5,3291.05×
Washington, District of Columbia4,7921×
Maine4,6850.82×
Montana4,5971.04×
South Dakota3,5150.96×
Delaware3,3850.77×
Alaska3,1440.92×
North Dakota2,9870.91×
Vermont2,6600.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 27 Dresses audience
BrandAffinityCategory
Elisabeth Moss60.06×Movies & TV
Austin Powers (film series)66.32×Movies & TV
Bride Wars130.42×Movies & TV
La La Land (film)28.67×Movies & TV
Love Actually31.92×Movies & TV
Emma Stone18.58×Movies & TV
Zooey Deschanel24.47×Movies & TV
Forgetting Sarah Marshall51.82×Movies & TV
Pretty Woman28.96×Movies & TV
Hot Fuzz53.2×Movies & TV
The Devil Wears Prada (film)31.24×Movies & TV
Legally Blonde26.69×Movies & TV
Sausage Party40.62×Movies & TV
My Big Fat Greek Wedding40.88×Movies & TV
Ally McBeal51.68×Movies & TV
Matthew McConaughey11.47×Movies & TV
Jason Segel24.16×Movies & TV
Taron Egerton20.9×Movies & TV
Pitch Perfect16.56×Movies & TV
Westworld (TV series)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 27 Dresses audience
TraitClusterScore
MindfulnessBALANCE1.38
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.27
IndulgenceJOY1.24
CreativityOPEN1.19
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for 27 Dresses
CountryShare
United States33.6%
India7.8%
United Kingdom7.2%

See 27 Dresses audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 27 Dresses have in United States?

27 Dresses has an estimated audience of 1,590,457 people in United States, concentrated in California and Texas.

What is the gender split and age of 27 Dresses fans?

89.1% of 27 Dresses fans are female, 10.9% are male, with an average age of 44.3 years.

Which brands do 27 Dresses fans like most?

27 Dresses fans show strongest brand affinity for Elisabeth Moss (60.06×), Austin Powers (film series) (66.32×), and Bride Wars (130.42×) over the country average.

Where do 27 Dresses fans live in United States?

27 Dresses fans in United States are most concentrated in California (reach 205,144), Texas (reach 150,677), and Florida (reach 96,258). These three regions account for the largest share of the active audience.

What other brands do 27 Dresses fans also like?

Beyond 27 Dresses itself, the audience over-indexes on Austin Powers (film series) (66.32×), Bride Wars (130.42×), La La Land (film) (28.67×), and Love Actually (31.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 27 Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.