Rascasse Audience Intelligence

27 Dresses Audience in United States

A data profile of the people who buy, follow and care about 27 Dresses in United States — modelled from more than twelve digital signal sources. 27 Dresses has an estimated audience of 1,775,204 people in United States.

#989among Movie / TV Show / Series in United States#2491in Movies & TV

The average 27 Dresses fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, Bride Wars, Austin Powers (film series), with strongest over-indexing on Elisabeth Moss (89.25× the country average).

Demographically, the 27 Dresses audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 27 Dresses fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 27 Dresses profile in United States.

Audience size
1.8M
in United States
Gender
89.1%♀
10.9% male
Age
44.3
average years
Country rank
#15628
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 27 Dresses viewers

89.1% are female, 10.9% are male, average age 44.3.

Fig. 02

Gender split

89.1%
Female
10.9%
Male
Demographic split for 27 Dresses audience in United States
MetricValue
Female89.1%
Male10.9%
Average age44.3
Estimated audience size1,775,204
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the 27 Dresses audience in United States
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4926%
50+29%
Fig. 04

Worldwide distribution

33.3%

of the worldwide 27 Dresses audience comes from United States.

Worldwide audience distribution share by country for 27 Dresses
CountryShare
United States33.3%
India8.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 27 Dresses audience in United States is strongest.

Fig. 05

Top regions by affinity

27 Dresses fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.44×
02Idaho~10K1.26×
03California~200K1.17×
04Arizona~40K1.13×
05Oklahoma~20K1.10×
06Texas~100K1.09×
07Nebraska~9K1.09×
08Massachusetts~30K1.08×
09Iowa~10K1.08×
10Kansas~10K1.08×
11Montana~5K1.07×
12Illinois~60K1.06×
13Washington~30K1.06×
14Rhode Island~5K1.06×
15Indiana~30K1.03×
16Missouri~30K1.03×
17Wisconsin~20K1.03×
18Minnesota~20K1.03×
19North Dakota~3K1.03×
20Michigan~40K1.02×
21Connecticut~20K1.01×
22South Dakota~4K1.01×
23New Jersey~40K1.00×
24Tennessee~30K1.00×
25Pennsylvania~50K0.99×
26North Carolina~50K0.99×
27Colorado~20K0.99×
28Oregon~20K0.99×
29Arkansas~10K0.99×
30Alabama~20K0.97×
31New Hampshire~6K0.97×
32Alaska~3K0.97×
33Ohio~50K0.96×
34Virginia~40K0.96×
35South Carolina~20K0.95×
36Kentucky~20K0.95×
37New York~80K0.94×
38Vermont~3K0.94×
39Georgia~50K0.93×
40New Mexico~7K0.93×
41Washington, District of Columbia~4K0.91×
42Maryland~20K0.89×
43West Virginia~7K0.89×
44Maine~5K0.89×
45Florida~90K0.88×
46Hawaii~6K0.88×
47Delaware~4K0.88×
48Nevada~10K0.87×
49Louisiana~20K0.86×
50Mississippi~10K0.85×
Fig. 06

Affinity by region

Affinity by region — 27 Dresses, United States
0.85×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 27 Dresses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 27 Dresses audience
#·InterestCategoryAffinity×
01Bride WarsMovies & TV133.37×
02Elisabeth MossMovies & TV89.25×
03Hot FuzzMovies & TV66.16×
04Austin Powers (film series)Movies & TV52.12×
05Sausage PartyMovies & TV48.07×
06Ally McBealMovies & TV47.23×
07My Big Fat Greek WeddingMovies & TV42.31×
08Love ActuallyMovies & TV34.93×
09Jason SegelMovies & TV34.33×
10Legally BlondeMovies & TV28.09×
11Taron EgertonMovies & TV25.93×
12The Devil Wears Prada (film)Movies & TV25.45×
13La La Land (film)Movies & TV24.18×
14Jason SudeikisMovies & TV21.95×
1524 (TV series)Movies & TV20.00×
16Pretty WomanMovies & TV19.80×
17Zooey DeschanelMovies & TV16.58×
18Emma StoneMovies & TV15.19×
19MonstersMovies & TV12.08×
20Anne HathawayMovies & TV10.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 27 Dresses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 27 Dresses audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.72×
Price SensitivityPREMIUM1.44×
CreativityOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 27 Dresses audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
SustainabilityBALANCE0.78×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 27 Dresses have in United States?

27 Dresses has an estimated audience of 1,775,204 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 27 Dresses viewers?

89.1% of 27 Dresses fans are female, 10.9% are male, with an average age of 44.3 years.

03

Which brands do 27 Dresses fans like most?

27 Dresses fans show strongest brand affinity for Elisabeth Moss (89.25×), Bride Wars (133.37×), and Austin Powers (film series) (52.12×) over the country average.

04

Where do 27 Dresses fans live in United States?

27 Dresses fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do 27 Dresses fans also like?

Beyond 27 Dresses itself, the audience over-indexes on Bride Wars (133.37×), Austin Powers (film series) (52.12×), La La Land (film) (24.18×), and Hot Fuzz (66.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 27 Dresses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 27 Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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