Rascasse Audience Intelligence

27 Dresses Audience in Germany

A data profile of the people who buy, follow and care about 27 Dresses in Germany — modelled from more than twelve digital signal sources. 27 Dresses has an estimated audience of 232,428 people in Germany.

#1318among Movie / TV Show / Series in Germany#3526in Movies & TV

The average 27 Dresses fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eyes Wide Shut, Outerwear, Hart of Dixie, with strongest over-indexing on Eyes Wide Shut (44.51× the country average).

Demographically, the 27 Dresses audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 27 Dresses fan in Germany is balanced, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Eyes Wide Shut.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 27 Dresses profile in Germany.

Audience size
232K
in Germany
Gender
54.3%♀
45.7% male
Age
41.8
average years
Country rank
#20644
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 27 Dresses viewers

54.3% are female, 45.7% are male, average age 41.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for 27 Dresses audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age41.8
Estimated audience size232,428
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the 27 Dresses audience in Germany
Age bracketShare%
16-1914%
20-2913%
30-3924%
40-4930%
50+19%
Fig. 04

Worldwide distribution

4.4%

of the worldwide 27 Dresses audience comes from Germany.

Worldwide audience distribution share by country for 27 Dresses
CountryShare
United States33.3%
India8.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 27 Dresses audience in Germany is strongest.

Fig. 05

Top regions by affinity

27 Dresses fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.08×
02Bayern~40K1.07×
03Hamburg~6K1.05×
04Nordrhein-Westfalen~50K1.04×
05Brandenburg~8K1.04×
06Niedersachsen~20K1.03×
07Schleswig-Holstein~9K1.03×
08Baden-Württemberg~30K1.02×
09Hessen~20K1.02×
10Rheinland-Pfalz~10K1.02×
11Sachsen~10K0.96×
12Thüringen~6K0.96×
13Sachsen-Anhalt~6K0.95×
14Mecklenburg-Vorpommern~4K0.95×
15Bremen~2K0.95×
16Saarland~3K0.90×
Fig. 06

Affinity by region

Affinity by region — 27 Dresses, Germany
0.90×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 27 Dresses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 27 Dresses audience
#·InterestCategoryAffinity×
01Bride WarsMovies & TV108.31×
02Camp RockMovies & TV67.82×
03Hart of DixieMovies & TV67.25×
04My Big Fat Greek WeddingMovies & TV57.71×
05Eat Pray LoveMovies & TV57.54×
06Eyes Wide ShutMovies & TV44.51×
07A Cinderella StoryMovies & TV29.68×
08OuterwearFashion & Accessoires24.26×
09Moulin Rouge!Movies & TV23.81×
10Kaley CuocoMovies & TV20.00×
11SmallvilleMovies & TV20.00×
12Scandal (TV series)Movies & TV19.36×
13Malcolm in the MiddleMovies & TV18.19×
14Love ActuallyMovies & TV16.65×
15Inglourious BasterdsMovies & TV15.28×
16Christoph WaltzMovies & TV12.50×
17Millie Bobby BrownMovies & TV7.01×
18C&AShopping5.21×
19HermèsFashion & Accessoires5.03×
20FamilyKids & Family3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 27 Dresses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 27 Dresses audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.82×
SustainabilityBALANCE1.67×
TraditionCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 27 Dresses audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Sports ActivityPOWER0.85×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 27 Dresses have in Germany?

27 Dresses has an estimated audience of 232,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 27 Dresses viewers?

54.3% of 27 Dresses fans are female, 45.7% are male, with an average age of 41.8 years.

03

Which brands do 27 Dresses fans like most?

27 Dresses fans show strongest brand affinity for Eyes Wide Shut (44.51×), Outerwear (24.26×), and Hart of Dixie (67.25×) over the country average.

04

Where do 27 Dresses fans live in Germany?

27 Dresses fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 27 Dresses fans also like?

Beyond 27 Dresses itself, the audience over-indexes on Outerwear (24.26×), Hart of Dixie (67.25×), Camp Rock (67.82×), and Bride Wars (108.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See 27 Dresses audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 27 Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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