Rascasse Audience Intelligence

Pretty Woman Audience in United States

A data profile of the people who buy, follow and care about Pretty Woman in United States — modelled from more than twelve digital signal sources. Pretty Woman has an estimated audience of 3,368,414 people in United States.

#6among Romance in United States#395among Movie / TV Show / Series in United States#1157in Movies & TV

The average Pretty Woman fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Julia Roberts, Emma Roberts, Eric Roberts, with strongest over-indexing on Julia Roberts (19.96× the country average).

Demographically, the Pretty Woman audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretty Woman fan in United States is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Julia Roberts.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretty Woman profile in United States.

Audience size
3.4M
in United States
Gender
82.0%♀
18.0% male
Age
37.3
average years
Country rank
#9332
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretty Woman viewers

82.0% are female, 18.0% are male, average age 37.3.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Pretty Woman audience in United States
MetricValue
Female82.0%
Male18.0%
Average age37.3
Estimated audience size3,368,414
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Pretty Woman audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Pretty Woman audience comes from United States.

Worldwide audience distribution share by country for Pretty Woman
CountryShare
United States24.1%
United Kingdom6.7%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretty Woman audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretty Woman fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K1.24×
02Utah~30K1.16×
03California~400K1.12×
04Arizona~70K1.12×
05Texas~300K1.11×
06Oklahoma~40K1.11×
07Arkansas~30K1.08×
08New Mexico~20K1.07×
09Missouri~50K1.06×
10Kentucky~40K1.06×
11Idaho~20K1.06×
12Florida~200K1.05×
13Tennessee~70K1.05×
14Alabama~50K1.05×
15Louisiana~40K1.04×
16Massachusetts~60K1.03×
17Indiana~60K1.03×
18Iowa~30K1.03×
19Kansas~30K1.03×
20Oregon~40K1.02×
21Montana~9K1.02×
22Illinois~100K1.01×
23Nevada~30K1.01×
24Nebraska~20K1.01×
25Mississippi~30K1.00×
26Colorado~50K0.99×
27Alaska~7K0.99×
28North Dakota~6K0.99×
29New York~200K0.98×
30Georgia~90K0.98×
31Pennsylvania~100K0.97×
32Ohio~90K0.96×
33Michigan~80K0.96×
34New Jersey~80K0.96×
35Washington~60K0.96×
36West Virginia~10K0.96×
37South Dakota~7K0.96×
38North Carolina~90K0.95×
39South Carolina~40K0.95×
40Maryland~50K0.94×
41Wisconsin~40K0.94×
42Rhode Island~9K0.94×
43Minnesota~40K0.92×
44Vermont~5K0.92×
45Virginia~70K0.91×
46Washington, District of Columbia~8K0.90×
47Hawaii~10K0.89×
48Maine~10K0.88×
49Delaware~8K0.88×
50New Hampshire~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Pretty Woman, United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretty Woman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretty Woman audience
#·InterestCategoryAffinity×
01Scent of a Woman (1992 film)Movies & TV46.58×
02Mona Lisa SmileMovies & TV34.55×
03mystic riverMovies & TV33.55×
04Eric RobertsMovies & TV31.64×
05Aquamarine JewelleryFashion & Accessoires24.79×
06SleepoverKids & Family24.49×
07Emma RobertsMovies & TV24.34×
08Robin WrightMovies & TV21.00×
09Lyle LovettMusic & Radio20.30×
10Julia RobertsMovies & TV19.96×
1127 DressesMovies & TV19.80×
12Just Go with ItMovies & TV15.68×
13Joey KingMovies & TV12.91×
14Sean PennMovies & TV11.49×
15The Notebook (2004 film)Movies & TV8.60×
16Biographical filmMovies & TV7.26×
17SarcasmPolitics & Society4.51×
18TruthPolitics & Society4.51×
19Savannah GuthrieMovies & TV3.47×
20GmailInternet & Social Media3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretty Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretty Woman audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.37×
Quality AwarenessPREMIUM1.30×
CreativityOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretty Woman audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.94×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretty Woman have in United States?

Pretty Woman has an estimated audience of 3,368,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pretty Woman viewers?

82.0% of Pretty Woman fans are female, 18.0% are male, with an average age of 37.3 years.

03

Which brands do Pretty Woman fans like most?

Pretty Woman fans show strongest brand affinity for Julia Roberts (19.96×), Emma Roberts (24.34×), and Eric Roberts (31.64×) over the country average.

04

Where do Pretty Woman fans live in United States?

Pretty Woman fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pretty Woman fans also like?

Beyond Pretty Woman itself, the audience over-indexes on Emma Roberts (24.34×), Eric Roberts (31.64×), Robin Wright (21×), and Scent of a Woman (1992 film) (46.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pretty Woman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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