Rascasse Audience Intelligence

Scent of a Woman (1992 film) Audience in United States

A data profile of the people who buy, follow and care about Scent of a Woman (1992 film) in United States — modelled from more than twelve digital signal sources. Scent of a Woman (1992 film) has an estimated audience of 612,989 people in United States.

#2793among Movie / TV Show / Series in United States#6047in Movies & TV

The average Scent of a Woman (1992 film) fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chat room, Eraserhead, Pretty Woman, with strongest over-indexing on Chat room (30.35× the country average).

Demographically, the Scent of a Woman (1992 film) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scent of a Woman (1992 film) fan in United States is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Chat room.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scent of a Woman (1992 film) profile in United States.

Audience size
613K
in United States
Gender
57.5%♀
42.5% male
Age
35.2
average years
Country rank
#32386
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scent of a Woman (1992 film) viewers

57.5% are female, 42.5% are male, average age 35.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Scent of a Woman (1992 film) audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.2
Estimated audience size612,989
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Scent of a Woman (1992 film) audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Scent of a Woman (1992 film) audience comes from United States.

Worldwide audience distribution share by country for Scent of a Woman (1992 film)
CountryShare
United States16.5%
Japan8.1%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scent of a Woman (1992 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scent of a Woman (1992 film) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.37×
02New York~50K1.36×
03Washington, District of Columbia~2K1.34×
04New Hampshire~3K1.22×
05New Jersey~20K1.21×
06Rhode Island~2K1.20×
07California~80K1.19×
08Illinois~20K1.17×
09Maine~3K1.15×
10Oregon~8K1.12×
11Vermont~1K1.12×
12Pennsylvania~20K1.08×
13Connecticut~7K1.07×
14Washington~10K1.06×
15Missouri~10K1.04×
16Arizona~10K1.03×
17Minnesota~9K1.03×
18Michigan~20K1.01×
19Alaska~1K1.01×
20Florida~40K1.00×
21Virginia~10K1.00×
22Montana~2K0.99×
23Colorado~9K0.98×
24New Mexico~3K0.98×
25Wisconsin~9K0.97×
26Texas~50K0.96×
27Ohio~20K0.96×
28Maryland~10K0.96×
29Indiana~10K0.95×
30Kentucky~7K0.95×
31Kansas~4K0.93×
32Nebraska~3K0.93×
33Idaho~3K0.93×
34Oklahoma~6K0.92×
35Iowa~5K0.92×
36South Carolina~8K0.91×
37Arkansas~5K0.91×
38Hawaii~2K0.91×
39Delaware~2K0.91×
40North Carolina~20K0.90×
41Tennessee~10K0.90×
42Alabama~8K0.90×
43Nevada~5K0.89×
44North Dakota~1K0.89×
45Louisiana~7K0.88×
46Georgia~20K0.87×
47Utah~5K0.87×
48West Virginia~2K0.87×
49South Dakota~1K0.87×
50Mississippi~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Scent of a Woman (1992 film), United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scent of a Woman (1992 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scent of a Woman (1992 film) audience
#·InterestCategoryAffinity×
01EraserheadMovies & TV90.39×
02Pretty WomanMovies & TV46.58×
03Deportivo AlavésSports41.14×
04Descendants (2015 film)Movies & TV35.62×
05Shoe storeFashion & Accessoires32.41×
06Chat roomInternet & Social Media30.35×
07God in IslamPolitics & Society25.00×
08Katie PriceFashion & Accessoires24.37×
09Requiem for a DreamMovies & TV17.78×
10World Heritage SitePolitics & Society15.74×
11Milwaukee BrewersSports9.87×
12Pittsburgh PiratesSports9.05×
13Non-alcoholic beverageFood & Beverages7.52×
14DuolingoBusiness & Career7.37×
15romantic comediesMovies & TV7.37×
16Detroit TigersSports7.06×
17La LigaSports6.96×
18Academic degreeBusiness & Career4.89×
19RadioTechnology & Electronics3.54×
20FIFA World CupSports2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scent of a Woman (1992 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scent of a Woman (1992 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.81×
Price SensitivityPREMIUM1.62×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scent of a Woman (1992 film) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
DIY MentalityTHRILL0.71×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scent of a Woman (1992 film) have in United States?

Scent of a Woman (1992 film) has an estimated audience of 612,989 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scent of a Woman (1992 film) viewers?

57.5% of Scent of a Woman (1992 film) fans are female, 42.5% are male, with an average age of 35.2 years.

03

Which brands do Scent of a Woman (1992 film) fans like most?

Scent of a Woman (1992 film) fans show strongest brand affinity for Chat room (30.35×), Eraserhead (90.39×), and Pretty Woman (46.58×) over the country average.

04

Where do Scent of a Woman (1992 film) fans live in United States?

Scent of a Woman (1992 film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Scent of a Woman (1992 film) fans also like?

Beyond Scent of a Woman (1992 film) itself, the audience over-indexes on Eraserhead (90.39×), Pretty Woman (46.58×), Descendants (2015 film) (35.62×), and Milwaukee Brewers (9.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scent of a Woman (1992 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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