Scent of a Woman (1992 film) Audience in United States

Scent of a Woman (1992 film) logo

Scent of a Woman (1992 film) has an estimated audience of 608,830 people in United States. 57.5% are female, 42.5% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Chat room, Microblogging, Singer-songwriter.

The average Scent of a Woman (1992 film) fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Chat room, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Scent of a Woman (1992 film) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Scent of a Woman (1992 film) fans

Demographic split for Scent of a Woman (1992 film) audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.2
Estimated audience size608,830

Audience persona

The typical Scent of a Woman (1992 film) fan in United States is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Scent of a Woman (1992 film) in United States
RegionReachAffinity
California85,5021.28×
Texas52,3921×
New York49,7131.46×
Florida41,9921.02×
Illinois25,0041.23×
Pennsylvania22,9871.12×
New Jersey19,4751.26×
Ohio18,6631×
North Carolina17,3890.95×
Georgia17,1920.92×
Michigan16,7381.05×
Massachusetts16,6361.39×
Virginia15,1751.02×
Arizona13,7241.1×
Washington13,5091.11×
Tennessee10,9110.89×
Indiana10,7730.97×
Missouri10,5741.08×
Maryland10,2180.98×
Colorado9,8511.03×
Minnesota9,2821.06×
Wisconsin8,8570.97×
South Carolina8,6030.94×
Oregon8,0501.15×
Alabama7,9590.94×
Kentucky7,0830.93×
Louisiana6,7590.86×
Oklahoma6,2110.92×
Nevada5,2510.89×
Utah4,8390.89×
Connecticut4,6910.77×
Arkansas4,5470.91×
Iowa4,4570.89×
Kansas4,4230.92×
Mississippi3,7290.74×
New Mexico2,8920.95×
New Hampshire2,8821.2×
Nebraska2,7270.89×
Idaho2,6980.88×
Washington, District of Columbia2,6151.43×
Maine2,4531.12×
Hawaii2,4100.92×
West Virginia2,2660.8×
Rhode Island2,2621.17×
Montana1,5390.91×
Delaware1,3910.83×
Alaska1,2290.94×
Vermont1,1581.08×
South Dakota1,0860.77×
North Dakota9580.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scent of a Woman (1992 film) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Chat room18.44×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Milwaukee Brewers10.68×Sports
Detroit Tigers7.78×Sports
Eraserhead37.24×Movies & TV
Income tax13.19×Business & Career
Pretty Woman17.87×Movies & TV
Las Vegas4.62×Travel & Leisure
Pittsburgh Pirates9.57×Sports
Descendants (2015 film)16.22×Movies & TV
Katie Price26.18×Fashion & Accessoires
Real Madrid C.F.3.73×Sports
Charles, Prince of Wales18.87×Politics & Society
Madrid10.1×Travel & Leisure
Gangs of New York20×Movies & TV
Cloverfield19.94×Movies & TV
Kansas City Royals8.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scent of a Woman (1992 film) audience
TraitClusterScore
SpiritualityBALANCE1.79
SustainabilityBALANCE1.7
LGBTQ+ IdentityOPEN1.5
Luxury OrientationPREMIUM1.4
Price SensitivityPREMIUM1.16
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Scent of a Woman (1992 film)
CountryShare
United States17.2%
Japan8.5%
United Kingdom8.1%

See Scent of a Woman (1992 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Scent of a Woman (1992 film) have in United States?

Scent of a Woman (1992 film) has an estimated audience of 608,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Scent of a Woman (1992 film) fans?

57.5% of Scent of a Woman (1992 film) fans are female, 42.5% are male, with an average age of 35.2 years.

Which brands do Scent of a Woman (1992 film) fans like most?

Scent of a Woman (1992 film) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Chat room (18.44×) over the country average.

Where do Scent of a Woman (1992 film) fans live in United States?

Scent of a Woman (1992 film) fans in United States are most concentrated in California (reach 85,502), Texas (reach 52,392), and New York (reach 49,713). These three regions account for the largest share of the active audience.

What other brands do Scent of a Woman (1992 film) fans also like?

Beyond Scent of a Woman (1992 film) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Chat room (18.44×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scent of a Woman (1992 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.