mystic river Audience in United States

mystic river has an estimated audience of 1,018,303 people in United States. 29.0% are female, 71.0% are male, average age 30.9. Top regions: California, Texas, New York. Top brand affinities: Emma Roberts, Sean Penn, Alan Tudyk, Pretty Woman, Horoscope.

The average mystic river fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Emma Roberts, Sean Penn, Alan Tudyk, with strongest over-indexing on Emma Roberts (52.55× the country average). Demographically, the mystic river audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of mystic river fans

Demographic split for mystic river audience in United States
MetricValue
Female29.0%
Male71.0%
Average age30.9
Estimated audience size1,018,303

Audience persona

The typical mystic river fan in United States is more male, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Emma Roberts.

Top regions in United States

Top regions ranked by reach for mystic river in United States
RegionReachAffinity
California119,1651.06×
Texas87,1481×
New York66,4791.17×
Florida58,3990.85×
Massachusetts52,3282.61×
Illinois38,5821.14×
Pennsylvania38,0141.11×
Ohio31,2751×
New Jersey28,5711.1×
North Carolina26,6020.87×
Georgia25,7910.82×
Michigan24,7880.93×
Virginia23,4270.94×
Washington20,2620.99×
Arizona19,4710.94×
Tennessee17,7450.87×
Connecticut17,4431.71×
Indiana17,4240.94×
Colorado16,3001.02×
Missouri15,5620.95×
Maryland15,0700.86×
Wisconsin13,7880.9×
Minnesota13,5350.93×
Oregon12,4121.06×
Kentucky12,3940.97×
South Carolina12,2640.8×
Alabama10,8070.76×
Louisiana10,2560.78×
Oklahoma10,0460.89×
Utah8,2530.91×
Nevada7,8320.8×
Kansas7,6990.96×
Iowa7,6150.91×
Arkansas6,8520.82×
New Hampshire6,1101.52×
Mississippi6,0630.72×
Rhode Island4,8531.5×
Idaho4,7730.93×
Maine4,6561.28×
Nebraska4,5840.9×
New Mexico4,2890.84×
West Virginia4,1560.88×
Hawaii3,2960.75×
Washington, District of Columbia3,2221.05×
Montana2,7750.98×
Delaware2,6040.93×
Vermont2,1041.18×
South Dakota1,8790.8×
Alaska1,8350.84×
North Dakota1,7810.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for mystic river audience
BrandAffinityCategory
Emma Roberts52.55×Movies & TV
Sean Penn17.09×Movies & TV
Alan Tudyk20×Movies & TV
Pretty Woman21×Movies & TV
Horoscope10.39×Health
Melanie Lynskey18×Movies & TV
Aaron Paul20×Movies & TV
Avan Jogia20×Movies & TV
Boardwalk Empire24.64×Movies & TV
Josh Duhamel13.12×Fashion & Accessoires
Erin Andrews20×Sports
Kia Sportage17.06×Cars & Mobility
Dakota Fanning8.86×Movies & TV
Pet insurance12.92×Pets & Animals
Anna Faris11.6×Movies & TV
Christopher Walken12.42×Movies & TV
Roulette11.17×Games
Michelle Monaghan12.62×Movies & TV
Rachel McAdams8.61×Movies & TV
Boston Marathon10.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by mystic river audience
TraitClusterScore
Luxury OrientationPREMIUM2.25
PatriotismCONSERVATISM1.63
Community OrientationOPEN1.6
Risk AppetiteTHRILL1.55
ExtroversionTHRILL1.43
MindfulnessBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for mystic river
CountryShare
United States33.4%
France10.2%
Italy9.9%

See mystic river audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does mystic river have in United States?

mystic river has an estimated audience of 1,018,303 people in United States, concentrated in California and Texas.

What is the gender split and age of mystic river fans?

29.0% of mystic river fans are female, 71.0% are male, with an average age of 30.9 years.

Which brands do mystic river fans like most?

mystic river fans show strongest brand affinity for Emma Roberts (52.55×), Sean Penn (17.09×), and Alan Tudyk (20×) over the country average.

Where do mystic river fans live in United States?

mystic river fans in United States are most concentrated in California (reach 119,165), Texas (reach 87,148), and New York (reach 66,479). These three regions account for the largest share of the active audience.

What other brands do mystic river fans also like?

Beyond mystic river itself, the audience over-indexes on Sean Penn (17.09×), Alan Tudyk (20×), Pretty Woman (21×), and Horoscope (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for mystic river. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.