A data profile of the people who buy, follow and care about mystic river in United States — modelled from more than twelve digital signal sources. mystic river has an estimated audience of 1,098,005 people in United States.
The average mystic river fan in United States is 30.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Emma Roberts, Sean Penn, Pretty Woman, with strongest over-indexing on Emma Roberts (48.1× the country average).
Demographically, the mystic river audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical mystic river fan in United States is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Emma Roberts.
The key figures that characterise the mystic river profile in United States.
29.0% are female, 71.0% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 30.9 |
| Estimated audience size | 1,098,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
Where the mystic river audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~40K | 2.15× | |
| 02 | Connecticut | ~20K | 1.56× | |
| 03 | Rhode Island | ~5K | 1.39× | |
| 04 | New Hampshire | ~5K | 1.26× | |
| 05 | Maine | ~5K | 1.25× | |
| 06 | New York | ~70K | 1.17× | |
| 07 | Vermont | ~2K | 1.12× | |
| 08 | Pennsylvania | ~40K | 1.09× | |
| 09 | Illinois | ~40K | 1.09× | |
| 10 | New Jersey | ~30K | 1.09× | |
| 11 | California | ~100K | 1.08× | |
| 12 | Washington | ~20K | 1.03× | |
| 13 | Oregon | ~10K | 1.02× | |
| 14 | Montana | ~3K | 1.02× | |
| 15 | Washington, District of Columbia | ~3K | 1.00× | |
| 16 | Texas | ~90K | 0.99× | |
| 17 | Arizona | ~20K | 0.99× | |
| 18 | Colorado | ~20K | 0.99× | |
| 19 | Kentucky | ~10K | 0.99× | |
| 20 | Ohio | ~30K | 0.98× | |
| 21 | Alaska | ~2K | 0.98× | |
| 22 | Missouri | ~20K | 0.97× | |
| 23 | Indiana | ~20K | 0.96× | |
| 24 | New Mexico | ~5K | 0.96× | |
| 25 | Utah | ~9K | 0.95× | |
| 26 | Michigan | ~30K | 0.94× | |
| 27 | Wisconsin | ~10K | 0.94× | |
| 28 | Minnesota | ~10K | 0.94× | |
| 29 | Nebraska | ~5K | 0.94× | |
| 30 | Delaware | ~3K | 0.94× | |
| 31 | Virginia | ~20K | 0.93× | |
| 32 | Iowa | ~8K | 0.93× | |
| 33 | Kansas | ~7K | 0.93× | |
| 34 | Idaho | ~5K | 0.93× | |
| 35 | Oklahoma | ~10K | 0.91× | |
| 36 | Maryland | ~20K | 0.90× | |
| 37 | West Virginia | ~4K | 0.90× | |
| 38 | North Dakota | ~2K | 0.90× | |
| 39 | Arkansas | ~7K | 0.89× | |
| 40 | North Carolina | ~30K | 0.88× | |
| 41 | South Carolina | ~10K | 0.88× | |
| 42 | Tennessee | ~20K | 0.87× | |
| 43 | South Dakota | ~2K | 0.87× | |
| 44 | Florida | ~60K | 0.86× | |
| 45 | Hawaii | ~4K | 0.86× | |
| 46 | Nevada | ~8K | 0.85× | |
| 47 | Georgia | ~30K | 0.83× | |
| 48 | Louisiana | ~10K | 0.82× | |
| 49 | Mississippi | ~7K | 0.80× | |
| 50 | Alabama | ~10K | 0.78× |
The strongest cross-interests of the mystic river audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Roberts | Movies & TV | 48.10× | ||
| 02 | Pretty Woman | Movies & TV | 33.55× | ||
| 03 | Sean Penn | Movies & TV | 31.96× | ||
| 04 | Alan Tudyk | Movies & TV | 20.00× | ||
| 05 | Avan Jogia | Movies & TV | 20.00× | ||
| 06 | Melanie Lynskey | Movies & TV | 20.00× | ||
| 07 | Erin Andrews | Sports | 20.00× | ||
| 08 | Mona Lisa Smile | Movies & TV | 20.00× | ||
| 09 | Michelle Monaghan | Movies & TV | 16.92× | ||
| 10 | Christopher Walken | Movies & TV | 13.40× | ||
| 11 | Josh Duhamel | Fashion & Accessoires | 12.91× | ||
| 12 | Charlie's Angels | Movies & TV | 12.79× | ||
| 13 | Dakota Fanning | Movies & TV | 9.83× | ||
| 14 | Sharon Osbourne | Movies & TV | 7.65× | ||
| 15 | Anna Faris | Movies & TV | 7.28× | ||
| 16 | Charlize Theron | Movies & TV | 5.88× | ||
| 17 | Diane Keaton | Movies & TV | 5.75× | ||
| 18 | Anne Hathaway | Movies & TV | 5.17× | ||
| 19 | FedEx | Business & Career | 2.83× | ||
| 20 | Internet & Social Media | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.41× | |
| Community Orientation | OPEN | 1.73× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.85× |
mystic river has an estimated audience of 1,098,005 people in United States, concentrated in California and Texas.
29.0% of mystic river fans are female, 71.0% are male, with an average age of 30.9 years.
mystic river fans show strongest brand affinity for Emma Roberts (48.1×), Sean Penn (31.96×), and Pretty Woman (33.55×) over the country average.
mystic river fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond mystic river itself, the audience over-indexes on Sean Penn (31.96×), Pretty Woman (33.55×), Alan Tudyk (20×), and Avan Jogia (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for mystic river. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.