Rascasse Audience Intelligence

Mona Lisa Smile Audience in United States

A data profile of the people who buy, follow and care about Mona Lisa Smile in United States — modelled from more than twelve digital signal sources. Mona Lisa Smile has an estimated audience of 824,854 people in United States.

#2223among Movie / TV Show / Series in United States#4993in Movies & TV

The average Mona Lisa Smile fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dolce Vita (TVB), Emma Roberts, Eric Roberts, with strongest over-indexing on Dolce Vita (TVB) (588.81× the country average).

Demographically, the Mona Lisa Smile audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mona Lisa Smile fan in United States is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Dolce Vita (TVB).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mona Lisa Smile profile in United States.

Audience size
825K
in United States
Gender
72.7%♀
27.3% male
Age
42.8
average years
Country rank
#26923
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mona Lisa Smile viewers

72.7% are female, 27.3% are male, average age 42.8.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Mona Lisa Smile audience in United States
MetricValue
Female72.7%
Male27.3%
Average age42.8
Estimated audience size824,854
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Mona Lisa Smile audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4931%
50+22%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Mona Lisa Smile audience comes from United States.

Worldwide audience distribution share by country for Mona Lisa Smile
CountryShare
United States31.6%
United Kingdom6.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mona Lisa Smile audience in United States is strongest.

Fig. 05

Top regions by affinity

Mona Lisa Smile fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.22×
02Massachusetts~20K1.18×
03Idaho~4K1.17×
04Washington, District of Columbia~2K1.16×
05Washington~20K1.15×
06Alaska~2K1.14×
07Vermont~1K1.14×
08Oregon~9K1.12×
09Montana~2K1.10×
10California~80K1.09×
11Maine~3K1.09×
12Oklahoma~8K1.07×
13New Hampshire~3K1.07×
14Kansas~6K1.06×
15Virginia~20K1.04×
16Arkansas~6K1.03×
17Connecticut~7K1.02×
18Nebraska~4K1.02×
19Texas~60K1.01×
20Arizona~10K1.01×
21Missouri~10K1.01×
22Minnesota~10K1.00×
23Iowa~6K1.00×
24Pennsylvania~20K0.99×
25Illinois~20K0.99×
26New Mexico~4K0.99×
27New York~40K0.98×
28Tennessee~10K0.98×
29Indiana~10K0.98×
30Colorado~10K0.98×
31Hawaii~3K0.98×
32Wisconsin~10K0.97×
33Kentucky~8K0.96×
34Michigan~20K0.95×
35Alabama~9K0.95×
36Rhode Island~2K0.95×
37West Virginia~3K0.94×
38South Dakota~2K0.94×
39North Dakota~1K0.94×
40North Carolina~20K0.93×
41Maryland~10K0.93×
42Ohio~20K0.91×
43New Jersey~20K0.91×
44Georgia~20K0.89×
45Delaware~2K0.88×
46South Carolina~9K0.87×
47Mississippi~5K0.87×
48Louisiana~8K0.86×
49Florida~40K0.82×
50Nevada~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Mona Lisa Smile, United States
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mona Lisa Smile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mona Lisa Smile audience
#·InterestCategoryAffinity×
01Dolce Vita (TVB)Movies & TV588.81×
02Vaganova Academy of Russian BalletBusiness & Career315.85×
03Eric RobertsMovies & TV315.28×
04Slots - Wizard of OzVideo / Board Game269.23×
05Emma RobertsMovies & TV238.98×
06The Andy Warhol MuseumArts & Culture141.82×
07T-araMusic & Radio83.59×
08Nancy MeyersMovies & TV68.63×
09Lyle LovettMusic & Radio65.66×
10Pretty WomanMovies & TV64.38×
11One Flew Over the Cuckoo's Nest (film)Movies & TV64.23×
12Brooke ShieldsMovies & TV52.64×
13Cindy CrawfordFashion & Accessoires52.64×
14Julia RobertsMovies & TV52.33×
15Richard GereMovies & TV46.11×
16Frida KahloArts & Culture35.71×
17Academy Award for Best ActressMovies & TV30.63×
18GmailInternet & Social Media20.00×
19Savannah GuthrieMovies & TV11.77×
20TruthPolitics & Society11.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mona Lisa Smile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mona Lisa Smile audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.09×
Early Adopter MentalityPOWER2.09×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mona Lisa Smile audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
DIY MentalityTHRILL0.95×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mona Lisa Smile have in United States?

Mona Lisa Smile has an estimated audience of 824,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mona Lisa Smile viewers?

72.7% of Mona Lisa Smile fans are female, 27.3% are male, with an average age of 42.8 years.

03

Which brands do Mona Lisa Smile fans like most?

Mona Lisa Smile fans show strongest brand affinity for Dolce Vita (TVB) (588.81×), Emma Roberts (238.98×), and Eric Roberts (315.28×) over the country average.

04

Where do Mona Lisa Smile fans live in United States?

Mona Lisa Smile fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mona Lisa Smile fans also like?

Beyond Mona Lisa Smile itself, the audience over-indexes on Emma Roberts (238.98×), Eric Roberts (315.28×), Gmail (20×), and Julia Roberts (52.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mona Lisa Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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