Mona Lisa Smile Audience in United States

Mona Lisa Smile logo

Mona Lisa Smile has an estimated audience of 706,064 people in United States. 72.7% are female, 27.3% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Dolce Vita (TVB), Emma Roberts, Eric Roberts, Gmail, Julia Roberts.

The average Mona Lisa Smile fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dolce Vita (TVB), Emma Roberts, Eric Roberts, with strongest over-indexing on Dolce Vita (TVB) (588.81× the country average). Demographically, the Mona Lisa Smile audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mona Lisa Smile fans

Demographic split for Mona Lisa Smile audience in United States
MetricValue
Female72.7%
Male27.3%
Average age42.8
Estimated audience size706,064

Audience persona

The typical Mona Lisa Smile fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Dolce Vita (TVB).

Top regions in United States

Top regions ranked by reach for Mona Lisa Smile in United States
RegionReachAffinity
California87,0101.12×
Texas63,0521.04×
New York41,0211.04×
Florida39,7740.83×
Illinois24,4971.04×
Pennsylvania23,8731×
North Carolina20,5010.96×
Ohio20,4180.94×
Georgia19,9780.92×
Virginia18,6141.08×
Michigan18,2570.99×
Washington16,9621.2×
New Jersey16,9200.94×
Massachusetts16,8121.21×
Arizona15,5081.08×
Tennessee14,0270.99×
Indiana12,1760.94×
Maryland11,4240.94×
Missouri11,3881×
Colorado11,2851.01×
Wisconsin10,5841×
Minnesota10,1031×
South Carolina9,4090.89×
Oregon9,3581.16×
Alabama9,2760.94×
Kentucky8,2910.94×
Oklahoma8,1421.04×
Utah7,7771.23×
Louisiana7,6920.84×
Connecticut7,1501.01×
Kansas6,0481.09×
Arkansas6,0281.04×
Iowa5,8591.01×
Nevada5,3720.79×
Mississippi4,6550.8×
Idaho4,2761.21×
Nebraska3,7021.05×
New Mexico3,2590.92×
Hawaii2,9910.99×
New Hampshire2,9251.05×
West Virginia2,8050.85×
Maine2,7501.09×
Washington, District of Columbia2,5161.19×
Montana2,0831.06×
Rhode Island2,0520.91×
Alaska1,7131.13×
Delaware1,6410.84×
South Dakota1,4160.87×
Vermont1,3891.12×
North Dakota1,2040.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mona Lisa Smile audience
BrandAffinityCategory
Dolce Vita (TVB)588.81×Movies & TV
Emma Roberts238.98×Movies & TV
Eric Roberts315.28×Movies & TV
Gmail20×Internet & Social Media
Julia Roberts52.33×Movies & TV
Brooke Shields52.64×Movies & TV
Pretty Woman64.38×Movies & TV
Slots - Wizard of Oz269.23×
Richard Gere46.11×Movies & TV
Cindy Crawford52.64×Fashion & Accessoires
Vaganova Academy of Russian Ballet315.85×Business & Career
The Andy Warhol Museum141.82×Arts & Culture
Frida Kahlo35.71×Arts & Culture
One Flew Over the Cuckoo's Nest (film)64.23×Movies & TV
Lyle Lovett65.66×Music & Radio
Savannah Guthrie11.77×Movies & TV
Nancy Meyers68.63×Movies & TV
Academy Award for Best Actress30.63×Movies & TV
T-ara83.59×Music & Radio
Truth11.2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mona Lisa Smile audience
TraitClusterScore
IndulgenceJOY2.58
SpiritualityBALANCE1.62
PatriotismCONSERVATISM1.58
Price SensitivityPREMIUM1.33
ExtroversionTHRILL1.26
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Mona Lisa Smile
CountryShare
United States31.4%
Italy7.6%
United Kingdom6.8%

See Mona Lisa Smile audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mona Lisa Smile have in United States?

Mona Lisa Smile has an estimated audience of 706,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Mona Lisa Smile fans?

72.7% of Mona Lisa Smile fans are female, 27.3% are male, with an average age of 42.8 years.

Which brands do Mona Lisa Smile fans like most?

Mona Lisa Smile fans show strongest brand affinity for Dolce Vita (TVB) (588.81×), Emma Roberts (238.98×), and Eric Roberts (315.28×) over the country average.

Where do Mona Lisa Smile fans live in United States?

Mona Lisa Smile fans in United States are most concentrated in California (reach 87,010), Texas (reach 63,052), and New York (reach 41,021). These three regions account for the largest share of the active audience.

What other brands do Mona Lisa Smile fans also like?

Beyond Mona Lisa Smile itself, the audience over-indexes on Emma Roberts (238.98×), Eric Roberts (315.28×), Gmail (20×), and Julia Roberts (52.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mona Lisa Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.