The Andy Warhol Museum Audience in United States

The Andy Warhol Museum logo

The Andy Warhol Museum has an estimated audience of 295,170 people in United States. 56.5% are female, 43.5% are male, average age 43.6. Top brand affinities: Hector (musician), Jorge Salinas, Steampunk, Elsword, Home staging.

Top brand affinities include Hector (musician), Jorge Salinas, Steampunk, with strongest over-indexing on Hector (musician) (40.04× the country average). Demographically, the The Andy Warhol Museum audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of The Andy Warhol Museum fans

Demographic split for The Andy Warhol Museum audience in United States
MetricValue
Female56.5%
Male43.5%
Average age43.6
Estimated audience size295,170

Audience persona

The typical The Andy Warhol Museum fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Hector (musician).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Andy Warhol Museum audience
BrandAffinityCategory
Hector (musician)40.04×Music & Radio
Jorge Salinas24.47×Movies & TV
Steampunk7.17×Fashion & Accessoires
Elsword20×Games
Home staging5.62×Home & Garden
Home equity2.1×Home & Garden
Natural rubber1.92×Cars & Mobility
JDSU2.72×Business & Career
Hirokazu Koreeda32.21×Movies & TV
Nationality1.63×Politics & Society
JibJab4.26×Internet & Social Media
Urban horticulture2.52×Home & Garden
Charlamagne Tha God5.79×Movies & TV
Nebraska Cornhuskers football2.17×Sports
Nipsey Hussle3.44×Music & Radio
Information sensitivity4.96×Technology & Electronics
John James Audubon11.59×Literature
Cleveland Clinic2.8×Health
Stamp collecting2.19×Home & Garden
Wedgwood7.41×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Andy Warhol Museum audience
TraitClusterScore
IndulgenceJOY2.96
LGBTQ+ IdentityOPEN1.82
Design AffinityPREMIUM1.66
Luxury OrientationPREMIUM1.58
Community OrientationOPEN1.54
SustainabilityBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for The Andy Warhol Museum
CountryShare
United States32.4%
Japan16.7%
United Kingdom8.8%

See The Andy Warhol Museum audiences in other countries

More Museum audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Andy Warhol Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.