Rascasse Audience Intelligence

The Andy Warhol Museum Audience in United States

A data profile of the people who buy, follow and care about The Andy Warhol Museum in United States — modelled from more than twelve digital signal sources. The Andy Warhol Museum has an estimated audience of 295,170 people in United States.

#86among Museum in United States#5821among POI in United States#484in Arts & Culture

The average The Andy Warhol Museum fan in United States is 43.6 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Mona Lisa Smile, Georgia O'Keeffe, Jackson Pollock, with strongest over-indexing on Mona Lisa Smile (141.82× the country average).

Demographically, the The Andy Warhol Museum audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Andy Warhol Museum fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Mona Lisa Smile.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Andy Warhol Museum profile in United States.

Audience size
295K
in United States
Gender
56.5%♀
43.5% male
Age
43.6
average years
Country rank
#48768
POI in United States
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Andy Warhol Museum fans

56.5% are female, 43.5% are male, average age 43.6.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for The Andy Warhol Museum audience in United States
MetricValue
Female56.5%
Male43.5%
Average age43.6
Estimated audience size295,170
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the The Andy Warhol Museum audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3916%
40-4922%
50+34%
Fig. 04

Worldwide distribution

32.4%

of the worldwide The Andy Warhol Museum audience comes from United States.

Worldwide audience distribution share by country for The Andy Warhol Museum
CountryShare
United States32.4%
Japan16.7%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Andy Warhol Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

The Andy Warhol Museum fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K19.88×
02West Virginia~4K2.57×
03Ohio~10K1.62×
04Washington, District of Columbia~1K1.44×
05Maryland~6K1.11×
06New York~20K1.02×
07Virginia~7K0.93×
08Vermont<1K0.93×
09Delaware<1K0.88×
10Alaska<1K0.86×
11Maine<1K0.84×
12South Dakota<1K0.84×
13North Dakota<1K0.84×
14New Jersey~6K0.83×
15Rhode Island<1K0.81×
16Montana<1K0.81×
17New Hampshire<1K0.80×
18Hawaii<1K0.75×
19Connecticut~2K0.74×
20Massachusetts~4K0.73×
21Idaho~1K0.73×
22Michigan~6K0.72×
23Kentucky~3K0.72×
24New Mexico~1K0.71×
25Nebraska~1K0.71×
26Mississippi~2K0.70×
27Arkansas~2K0.68×
28Indiana~4K0.67×
29Kansas~2K0.66×
30Illinois~6K0.65×
31Oklahoma~2K0.65×
32Iowa~2K0.65×
33Wisconsin~3K0.63×
34Utah~2K0.63×
35Oregon~2K0.62×
36North Carolina~5K0.61×
37South Carolina~3K0.61×
38Nevada~2K0.61×
39Missouri~3K0.60×
40Louisiana~2K0.60×
41Colorado~3K0.59×
42Minnesota~2K0.59×
43Alabama~2K0.57×
44Tennessee~3K0.56×
45Washington~3K0.55×
46Georgia~5K0.53×
47California~20K0.51×
48Arizona~3K0.50×
49Florida~10K0.49×
50Texas~10K0.44×
Fig. 06

Affinity by region

Affinity by region — The Andy Warhol Museum, United States
0.44×1.00×19.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Andy Warhol Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Andy Warhol Museum audience
#·InterestCategoryAffinity×
01Mona Lisa SmileMovies & TV141.82×
02Guggenheim Museum BilbaoArts & Culture107.60×
03Georgia O'KeeffeArts & Culture85.99×
04Gustav KlimtArts & Culture74.79×
05Jackson PollockArts & Culture51.96×
06Claude MonetArts & Culture34.03×
07CubismArts & Culture28.48×
08Marina AbramovićArts & Culture26.08×
09Keith HaringArts & Culture25.94×
10Andy WarholArts & Culture24.12×
11Debbie HarryMusic & Radio20.00×
12ImpressionismArts & Culture19.27×
13Jean-Michel BasquiatArts & Culture18.67×
14Carnegie Mellon UniversityBusiness & Career16.36×
15Pittsburgh PenguinsSports10.77×
16Art CollectingArts & Culture10.24×
17Wall StreetBusiness & Career9.99×
18Pittsburgh PiratesSports6.90×
19Brittany SnowMovies & TV6.12×
20Pittsburgh SteelersSports3.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Andy Warhol Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Andy Warhol Museum audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.36×
PatriotismCONSERVATISM1.68×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Andy Warhol Museum audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Family OrientationCONSERVATISM0.87×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Andy Warhol Museum have in United States?

The Andy Warhol Museum has an estimated audience of 295,170 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of The Andy Warhol Museum fans?

56.5% of The Andy Warhol Museum fans are female, 43.5% are male, with an average age of 43.6 years.

03

Which brands do The Andy Warhol Museum fans like most?

The Andy Warhol Museum fans show strongest brand affinity for Mona Lisa Smile (141.82×), Georgia O'Keeffe (85.99×), and Jackson Pollock (51.96×) over the country average.

04

Where do The Andy Warhol Museum fans live in United States?

The Andy Warhol Museum fans in United States are most concentrated in Pennsylvania (reach ~200K), New York (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Andy Warhol Museum fans also like?

Beyond The Andy Warhol Museum itself, the audience over-indexes on Georgia O'Keeffe (85.99×), Jackson Pollock (51.96×), Gustav Klimt (74.79×), and Guggenheim Museum Bilbao (107.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Andy Warhol Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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