The Andy Warhol Museum Audience in United States
The Andy Warhol Museum has an estimated audience of 295,170 people in United States. 56.5% are female, 43.5% are male, average age 43.6. Top brand affinities: Mona Lisa Smile, Georgia O'Keeffe, Gustav Klimt, Jackson Pollock, Autism Awareness.
Top brand affinities include Mona Lisa Smile, Georgia O'Keeffe, Gustav Klimt, with strongest over-indexing on Mona Lisa Smile (214.86× the country average). Demographically, the The Andy Warhol Museum audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of The Andy Warhol Museum fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.6 |
| Estimated audience size | 295,170 |
Audience persona
The typical The Andy Warhol Museum fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Mona Lisa Smile.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mona Lisa Smile | 214.86× | Movies & TV |
| Georgia O'Keeffe | 76.06× | Arts & Culture |
| Gustav Klimt | 73.5× | Arts & Culture |
| Jackson Pollock | 48.79× | Arts & Culture |
| Autism Awareness | 19.03× | Health |
| Claude Monet | 52.3× | Arts & Culture |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Marina Abramović | 32.21× | Arts & Culture |
| Impressionism | 31.75× | Arts & Culture |
| Income tax | 13.19× | Business & Career |
| Guggenheim Museum Bilbao | 73.81× | Arts & Culture |
| Planet Fitness | 3.84× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Pittsburgh Penguins | 11.59× | Sports |
| Pittsburgh Steelers | 5.38× | Sports |
| Pantone | 32.14× | Business & Career |
| Pop art | 13.23× | Arts & Culture |
| Diaper bag | 5.48× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.96 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Design Affinity | PREMIUM | 1.66 |
| Luxury Orientation | PREMIUM | 1.58 |
| Community Orientation | OPEN | 1.54 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Japan | 16.7% |
| United Kingdom | 8.8% |
See The Andy Warhol Museum audiences in other countries
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Andy Warhol Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.