Wall Street Audience in United States

Wall Street logo

Wall Street has an estimated audience of 3,758,173 people in United States. 42.7% are female, 57.3% are male, average age 42.1. Top regions: New York, California, Florida. Top brand affinities: Bamboozled, Elmira College, Christoph Waltz, Bassem Youssef, Key (lock).

The average Wall Street fan in United States is 42.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Bamboozled, Elmira College, Christoph Waltz, with strongest over-indexing on Bamboozled (69.36× the country average). Demographically, the Wall Street audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Wall Street fans

Demographic split for Wall Street audience in United States
MetricValue
Female42.7%
Male57.3%
Average age42.1
Estimated audience size3,758,173

Audience persona

The typical Wall Street fan in United States is more male, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bamboozled.

Top regions in United States

Top regions ranked by reach for Wall Street in United States
RegionReachAffinity
New York2,470,13911.76×
California420,1121.02×
Florida298,6181.17×
New Jersey277,7432.91×
Texas273,8930.85×
Pennsylvania109,6330.87×
Illinois101,7120.81×
Massachusetts96,7001.31×
Georgia95,3430.82×
Virginia93,8171.02×
North Carolina92,0350.81×
Ohio86,2740.75×
Michigan70,8410.72×
Washington65,7140.87×
Tennessee59,8950.79×
Maryland56,1590.87×
Arizona54,9170.72×
Connecticut52,6851.4×
Indiana47,3120.69×
South Carolina41,2750.73×
Colorado40,2110.68×
Missouri38,8500.64×
Utah37,3601.11×
Minnesota37,1240.69×
Wisconsin37,0390.66×
Oregon35,8060.83×
Alabama34,6640.66×
Louisiana30,6010.63×
Kentucky27,3130.58×
Oklahoma25,2560.61×
Nevada24,0330.66×
Kansas21,4930.73×
Arkansas18,5150.6×
Iowa18,3600.59×
Mississippi16,4820.53×
Washington, District of Columbia15,3011.35×
New Hampshire12,6860.86×
Maine11,5840.86×
Idaho11,1010.59×
Nebraska10,9840.58×
Rhode Island10,8880.91×
Hawaii9,9720.62×
West Virginia9,2410.53×
New Mexico9,0280.48×
Delaware7,0060.68×
Montana5,6050.54×
Vermont4,7980.73×
South Dakota4,2800.49×
Alaska4,0660.51×
North Dakota3,7150.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wall Street audience
BrandAffinityCategory
Bamboozled69.36×Movies & TV
Elmira College32.15×Business & Career
Christoph Waltz15.38×Movies & TV
Bassem Youssef44.66×Movies & TV
Key (lock)18.53×Home & Garden
CNN1.69×Movies & TV
Citibank3.81×Business & Career
Stock2.55×Business & Career
Yahoo! Finance2.27×Business & Career
Wells Fargo1.85×Business & Career
Bamboo (band)30.85×Music & Radio
Price1.68×Shopping
Capital One1.71×Business & Career
Bank of America1.69×Business & Career
Charles Schwab Corporation2.74×Business & Career
Indeed.com1.7×Business & Career
Financial District, Manhattan14.27×Travel & Leisure
Georgia O'Keeffe8.79×Arts & Culture
Manhattan2.12×Travel & Leisure
Jeff Bezos4.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wall Street audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Career OrientationPOWER1.85
Early Adopter MentalityPOWER1.7
IndividualismJOY1.52
SustainabilityBALANCE1.46
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Wall Street
CountryShare
United States30.3%
Italy6.1%
France6.1%

See Wall Street audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Wall Street have in United States?

Wall Street has an estimated audience of 3,758,173 people in United States, concentrated in New York and California.

What is the gender split and age of Wall Street fans?

42.7% of Wall Street fans are female, 57.3% are male, with an average age of 42.1 years.

Which brands do Wall Street fans like most?

Wall Street fans show strongest brand affinity for Bamboozled (69.36×), Elmira College (32.15×), and Christoph Waltz (15.38×) over the country average.

Where do Wall Street fans live in United States?

Wall Street fans in United States are most concentrated in New York (reach 2,470,139), California (reach 420,112), and Florida (reach 298,618). These three regions account for the largest share of the active audience.

What other brands do Wall Street fans also like?

Beyond Wall Street itself, the audience over-indexes on Elmira College (32.15×), Christoph Waltz (15.38×), Bassem Youssef (44.66×), and Key (lock) (18.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wall Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.