Rascasse Audience Intelligence

Wall Street Audience in United States

A data profile of the people who buy, follow and care about Wall Street in United States — modelled from more than twelve digital signal sources. Wall Street has an estimated audience of 3,758,173 people in United States.

#4475among Topic in United States#745in Business & Career

The average Wall Street fan in United States is 42.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Bamboozled, Elmira College, Christoph Waltz, with strongest over-indexing on Bamboozled (69.36× the country average).

Demographically, the Wall Street audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wall Street fan in United States is more male, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Bamboozled.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wall Street profile in United States.

Audience size
3.8M
in United States
Gender
42.7%♀
57.3% male
Age
42.1
average years
Country rank
#8475
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wall Street fans

42.7% are female, 57.3% are male, average age 42.1.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Wall Street audience in United States
MetricValue
Female42.7%
Male57.3%
Average age42.1
Estimated audience size3,758,173
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Wall Street audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Wall Street audience comes from United States.

Worldwide audience distribution share by country for Wall Street
CountryShare
United States30.2%
Italy6.1%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wall Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Wall Street fans by region: top regions in United States
#RegionReachAffinity×
01New York~3M15.98×
02New Jersey~300K3.01×
03Connecticut~50K1.38×
04Utah~40K1.32×
05Washington, District of Columbia~10K1.24×
06Massachusetts~90K1.17×
07Florida~300K1.05×
08Virginia~80K0.90×
09California~400K0.89×
10Rhode Island~10K0.87×
11New Hampshire~10K0.85×
12Maine~10K0.83×
13Maryland~50K0.81×
14Vermont~5K0.80×
15Pennsylvania~100K0.79×
16Washington~60K0.78×
17Tennessee~60K0.77×
18Oregon~30K0.76×
19North Carolina~80K0.75×
20Texas~200K0.74×
21Georgia~80K0.73×
22Illinois~90K0.72×
23Michigan~70K0.72×
24Delaware~7K0.70×
25Kansas~20K0.69×
26South Carolina~40K0.68×
27Ohio~80K0.67×
28Arizona~50K0.66×
29Indiana~40K0.65×
30Minnesota~40K0.65×
31Alabama~30K0.65×
32Wisconsin~40K0.64×
33Nevada~20K0.64×
34Alaska~5K0.64×
35Colorado~40K0.63×
36Hawaii~10K0.63×
37Missouri~40K0.62×
38Louisiana~30K0.62×
39Montana~6K0.62×
40Idaho~10K0.61×
41Arkansas~20K0.60×
42Nebraska~10K0.60×
43North Dakota~5K0.60×
44Iowa~20K0.59×
45West Virginia~10K0.59×
46Kentucky~30K0.58×
47Oklahoma~20K0.58×
48Mississippi~20K0.58×
49South Dakota~5K0.58×
50New Mexico~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Wall Street, United States
0.53×1.00×15.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wall Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wall Street audience
#·InterestCategoryAffinity×
01BamboozledMovies & TV69.36×
02Bassem YoussefMovies & TV44.66×
03Elmira CollegeBusiness & Career32.15×
04Bamboo (band)Music & Radio30.85×
05Key (lock)Home & Garden18.53×
06Christoph WaltzMovies & TV15.38×
07Financial District, ManhattanTravel & Leisure14.27×
08Georgia O'KeeffeArts & Culture8.79×
09Lock (device)Home & Garden7.72×
10CitibankBusiness & Career3.81×
11Charles Schwab CorporationBusiness & Career2.74×
12StockBusiness & Career2.55×
13Yahoo! FinanceBusiness & Career2.27×
14ManhattanTravel & Leisure2.12×
15Wells FargoBusiness & Career1.85×
16Capital OneBusiness & Career1.71×
17Indeed.comBusiness & Career1.70×
18CNNMovies & TV1.69×
19Bank of AmericaBusiness & Career1.69×
20PriceShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wall Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wall Street audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Risk AppetiteTHRILL1.62×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wall Street audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Pet OwnershipJOY1.00×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wall Street have in United States?

Wall Street has an estimated audience of 3,758,173 people in United States, concentrated in New York and California.

02

What is the gender split and age of Wall Street fans?

42.7% of Wall Street fans are female, 57.3% are male, with an average age of 42.1 years.

03

Which brands do Wall Street fans like most?

Wall Street fans show strongest brand affinity for Bamboozled (69.36×), Elmira College (32.15×), and Christoph Waltz (15.38×) over the country average.

04

Where do Wall Street fans live in United States?

Wall Street fans in United States are most concentrated in New York (reach ~3M), California (reach ~400K), and New Jersey (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Wall Street fans also like?

Beyond Wall Street itself, the audience over-indexes on Elmira College (32.15×), Christoph Waltz (15.38×), Bassem Youssef (44.66×), and Key (lock) (18.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Wall Street audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wall Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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