Wall Street Audience in United States

Wall Street has an estimated audience of 3,758,173 people in United States. 42.7% are female, 57.3% are male, average age 42.1. Top regions: New York, California, Florida. Top brand affinities: Bamboozled, Elmira College, Christoph Waltz, Bassem Youssef, Key (lock).
The average Wall Street fan in United States is 42.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Bamboozled, Elmira College, Christoph Waltz, with strongest over-indexing on Bamboozled (69.36× the country average). Demographically, the Wall Street audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Wall Street fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 42.1 |
| Estimated audience size | 3,758,173 |
Audience persona
The typical Wall Street fan in United States is more male, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bamboozled.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 2,470,139 | 11.76× |
| California | 420,112 | 1.02× |
| Florida | 298,618 | 1.17× |
| New Jersey | 277,743 | 2.91× |
| Texas | 273,893 | 0.85× |
| Pennsylvania | 109,633 | 0.87× |
| Illinois | 101,712 | 0.81× |
| Massachusetts | 96,700 | 1.31× |
| Georgia | 95,343 | 0.82× |
| Virginia | 93,817 | 1.02× |
| North Carolina | 92,035 | 0.81× |
| Ohio | 86,274 | 0.75× |
| Michigan | 70,841 | 0.72× |
| Washington | 65,714 | 0.87× |
| Tennessee | 59,895 | 0.79× |
| Maryland | 56,159 | 0.87× |
| Arizona | 54,917 | 0.72× |
| Connecticut | 52,685 | 1.4× |
| Indiana | 47,312 | 0.69× |
| South Carolina | 41,275 | 0.73× |
| Colorado | 40,211 | 0.68× |
| Missouri | 38,850 | 0.64× |
| Utah | 37,360 | 1.11× |
| Minnesota | 37,124 | 0.69× |
| Wisconsin | 37,039 | 0.66× |
| Oregon | 35,806 | 0.83× |
| Alabama | 34,664 | 0.66× |
| Louisiana | 30,601 | 0.63× |
| Kentucky | 27,313 | 0.58× |
| Oklahoma | 25,256 | 0.61× |
| Nevada | 24,033 | 0.66× |
| Kansas | 21,493 | 0.73× |
| Arkansas | 18,515 | 0.6× |
| Iowa | 18,360 | 0.59× |
| Mississippi | 16,482 | 0.53× |
| Washington, District of Columbia | 15,301 | 1.35× |
| New Hampshire | 12,686 | 0.86× |
| Maine | 11,584 | 0.86× |
| Idaho | 11,101 | 0.59× |
| Nebraska | 10,984 | 0.58× |
| Rhode Island | 10,888 | 0.91× |
| Hawaii | 9,972 | 0.62× |
| West Virginia | 9,241 | 0.53× |
| New Mexico | 9,028 | 0.48× |
| Delaware | 7,006 | 0.68× |
| Montana | 5,605 | 0.54× |
| Vermont | 4,798 | 0.73× |
| South Dakota | 4,280 | 0.49× |
| Alaska | 4,066 | 0.51× |
| North Dakota | 3,715 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bamboozled | 69.36× | Movies & TV |
| Elmira College | 32.15× | Business & Career |
| Christoph Waltz | 15.38× | Movies & TV |
| Bassem Youssef | 44.66× | Movies & TV |
| Key (lock) | 18.53× | Home & Garden |
| CNN | 1.69× | Movies & TV |
| Citibank | 3.81× | Business & Career |
| Stock | 2.55× | Business & Career |
| Yahoo! Finance | 2.27× | Business & Career |
| Wells Fargo | 1.85× | Business & Career |
| Bamboo (band) | 30.85× | Music & Radio |
| Price | 1.68× | Shopping |
| Capital One | 1.71× | Business & Career |
| Bank of America | 1.69× | Business & Career |
| Charles Schwab Corporation | 2.74× | Business & Career |
| Indeed.com | 1.7× | Business & Career |
| Financial District, Manhattan | 14.27× | Travel & Leisure |
| Georgia O'Keeffe | 8.79× | Arts & Culture |
| Manhattan | 2.12× | Travel & Leisure |
| Jeff Bezos | 4.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.38 |
| Career Orientation | POWER | 1.85 |
| Early Adopter Mentality | POWER | 1.7 |
| Individualism | JOY | 1.52 |
| Sustainability | BALANCE | 1.46 |
| Travelling | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Italy | 6.1% |
| France | 6.1% |
See Wall Street audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wall Street have in United States?
Wall Street has an estimated audience of 3,758,173 people in United States, concentrated in New York and California.
What is the gender split and age of Wall Street fans?
42.7% of Wall Street fans are female, 57.3% are male, with an average age of 42.1 years.
Which brands do Wall Street fans like most?
Wall Street fans show strongest brand affinity for Bamboozled (69.36×), Elmira College (32.15×), and Christoph Waltz (15.38×) over the country average.
Where do Wall Street fans live in United States?
Wall Street fans in United States are most concentrated in New York (reach 2,470,139), California (reach 420,112), and Florida (reach 298,618). These three regions account for the largest share of the active audience.
What other brands do Wall Street fans also like?
Beyond Wall Street itself, the audience over-indexes on Elmira College (32.15×), Christoph Waltz (15.38×), Bassem Youssef (44.66×), and Key (lock) (18.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wall Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.