Financial District, Manhattan Audience in United States
Financial District, Manhattan has an estimated audience of 795,320 people in United States. 62.6% are female, 37.4% are male, average age 39.7. Top brand affinities: Capital One, Indeed.com, Google Maps, PSV Eindhoven, Bruce Willis.
Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (11.5× the country average). Demographically, the Financial District, Manhattan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Financial District, Manhattan fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 39.7 |
| Estimated audience size | 795,320 |
Audience persona
The typical Financial District, Manhattan fan in United States is more female, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 11.5× | Business & Career |
| Indeed.com | 8.93× | Business & Career |
| Google Maps | 8.45× | Internet & Social Media |
| PSV Eindhoven | 68.01× | Sports |
| Bruce Willis | 11.83× | Movies & TV |
| CarGurus | 8.97× | Cars & Mobility |
| Diane Keaton | 9× | Movies & TV |
| Kendra Scott | 14.51× | Fashion & Accessoires |
| Khan Academy | 11.45× | Business & Career |
| DeviantArt | 9.66× | Internet & Social Media |
| Catherine Zeta-Jones | 15.29× | Movies & TV |
| Beetlejuice | 6.35× | Movies & TV |
| AccuWeather | 8.02× | Home & Garden |
| Blake Lively | 11.93× | Movies & TV |
| Circle K | 8.53× | Shopping |
| Cameron Diaz | 14.65× | Movies & TV |
| Enterprise Rent-A-Car | 6.96× | Cars & Mobility |
| Google News | 6.71× | News |
| Matthew McConaughey | 9.99× | Movies & TV |
| ICloud | 10.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.89 |
| Urban Lifestyle | OPEN | 1.77 |
| Career Orientation | POWER | 1.69 |
| Risk Appetite | THRILL | 1.67 |
| Indulgence | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| Italy | 6.7% |
| United Kingdom | 4.7% |
See Financial District, Manhattan audiences in other countries
- Financial District, Manhattan — Germany
- Financial District, Manhattan — United Kingdom
- Financial District, Manhattan — France
- Financial District, Manhattan — Italy
- Financial District, Manhattan — Spain
- Financial District, Manhattan — Brazil
- Financial District, Manhattan — Japan
- Financial District, Manhattan — South Korea
- Financial District, Manhattan — India
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
How to read this data
Audience size is the estimated number of people in United States who actively search for Financial District, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.