Rascasse Audience Intelligence

Financial District, Manhattan Audience in United States

A data profile of the people who buy, follow and care about Financial District, Manhattan in United States — modelled from more than twelve digital signal sources. Financial District, Manhattan has an estimated audience of 795,320 people in United States.

#59among POI in United States#2586among POI in United States#2090in Travel & Leisure

The average Financial District, Manhattan fan in United States is 39.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Wall Street, Vera Farmiga, paul smith, with strongest over-indexing on Wall Street (14.27× the country average).

Demographically, the Financial District, Manhattan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial District, Manhattan fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Wall Street.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial District, Manhattan profile in United States.

Audience size
795K
in United States
Gender
62.6%♀
37.4% male
Age
39.7
average years
Country rank
#27567
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial District, Manhattan fans

62.6% are female, 37.4% are male, average age 39.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Financial District, Manhattan audience in United States
MetricValue
Female62.6%
Male37.4%
Average age39.7
Estimated audience size795,320
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Financial District, Manhattan audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Financial District, Manhattan audience comes from United States.

Worldwide audience distribution share by country for Financial District, Manhattan
CountryShare
United States49.4%
Italy6.7%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial District, Manhattan audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial District, Manhattan fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K17.00×
02New Jersey~100K5.28×
03California~300K2.94×
04Massachusetts~30K2.19×
05Connecticut~10K1.63×
06Washington, District of Columbia~3K1.27×
07Florida~50K0.98×
08Vermont~1K0.89×
09Alaska~2K0.88×
10North Dakota~1K0.86×
11South Dakota~2K0.85×
12New Hampshire~3K0.84×
13Rhode Island~2K0.84×
14Montana~2K0.84×
15Virginia~20K0.81×
16Delaware~2K0.81×
17Washington~10K0.79×
18West Virginia~3K0.77×
19Maine~2K0.77×
20Michigan~20K0.76×
21Pennsylvania~20K0.74×
22Idaho~3K0.74×
23Hawaii~3K0.74×
24Maryland~10K0.73×
25Mississippi~5K0.73×
26New Mexico~3K0.71×
27Nebraska~3K0.70×
28Texas~50K0.67×
29Arkansas~4K0.67×
30Georgia~20K0.66×
31Kansas~4K0.65×
32Illinois~20K0.64×
33Iowa~4K0.64×
34North Carolina~20K0.63×
35Utah~4K0.63×
36Oklahoma~5K0.61×
37Nevada~5K0.60×
38Louisiana~6K0.59×
39Kentucky~6K0.59×
40Oregon~5K0.59×
41Colorado~7K0.58×
42South Carolina~7K0.57×
43Tennessee~9K0.56×
44Missouri~7K0.56×
45Alabama~6K0.56×
46Minnesota~6K0.55×
47Wisconsin~6K0.54×
48Arizona~9K0.53×
49Indiana~8K0.53×
50Ohio~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Financial District, Manhattan, United States
0.51×1.00×17.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial District, Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial District, Manhattan audience
#·InterestCategoryAffinity×
01Christine McVieMusic & Radio18.62×
02FrankfurtTravel & Leisure18.52×
03Vera FarmigaMovies & TV15.75×
04paul smithFashion & Accessoires15.75×
05Bayer 04 LeverkusenSports15.75×
06Eintracht FrankfurtSports15.75×
07Wall StreetBusiness & Career14.27×
08Late-night talk showMovies & TV4.47×
09Non-alcoholic beverageFood & Beverages3.53×
10CitibankBusiness & Career3.24×
11Anne HathawayMovies & TV3.05×
12Career developmentBusiness & Career2.65×
13Sustainable energyHome & Garden2.62×
14Britney SpearsMusic & Radio2.56×
15InnovationBusiness & Career2.51×
16Internet celebrityInternet & Social Media2.44×
17Nordstrom rackFashion & Accessoires2.31×
18Online newspaperNews2.00×
19Planet FitnessSports1.80×
20Trader Joe'sShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial District, Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial District, Manhattan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Career OrientationPOWER1.67×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial District, Manhattan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.86×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial District, Manhattan have in United States?

Financial District, Manhattan has an estimated audience of 795,320 people in United States, concentrated in New York and California.

02

What is the gender split and age of Financial District, Manhattan fans?

62.6% of Financial District, Manhattan fans are female, 37.4% are male, with an average age of 39.7 years.

03

Which brands do Financial District, Manhattan fans like most?

Financial District, Manhattan fans show strongest brand affinity for Wall Street (14.27×), Vera Farmiga (15.75×), and paul smith (15.75×) over the country average.

04

Where do Financial District, Manhattan fans live in United States?

Financial District, Manhattan fans in United States are most concentrated in New York (reach ~600K), California (reach ~300K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Financial District, Manhattan fans also like?

Beyond Financial District, Manhattan itself, the audience over-indexes on Vera Farmiga (15.75×), paul smith (15.75×), Frankfurt (18.52×), and Christine McVie (18.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in United States

See Financial District, Manhattan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial District, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →