Financial District, Manhattan Audience in United States
Financial District, Manhattan has an estimated audience of 795,320 people in United States. 62.6% are female, 37.4% are male, average age 39.7. Top brand affinities: Hebe, UK garage, Goop, headspace, Emperor Entertainment Group.
Top brand affinities include Hebe, UK garage, Goop, with strongest over-indexing on Hebe (15.75× the country average). Demographically, the Financial District, Manhattan audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Financial District, Manhattan fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 39.7 |
| Estimated audience size | 795,320 |
Audience persona
The typical Financial District, Manhattan fan in United States is more female, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 15.75× | Home & Garden |
| UK garage | 11.88× | Music & Radio |
| Goop | 10.94× | Internet & Social Media |
| headspace | 13.12× | Health |
| Emperor Entertainment Group | 15.75× | Business & Career |
| Wok | 8.56× | Food & Beverages |
| Governor of Michigan | 9.62× | Politics & Society |
| Home construction | 1.65× | Home & Garden |
| Google Home | 6.86× | Technology & Electronics |
| Grace Slick | 8.66× | Music & Radio |
| Hibachi | 7.71× | Food & Beverages |
| Nationality | 2.07× | Politics & Society |
| Cherish (group) | 10.38× | Music & Radio |
| Fairy godmother | 7.02× | Literature |
| Home equity | 1.78× | Home & Garden |
| Lulu 黃路梓茵 | 2.42× | Movies & TV |
| Whataburger | 1.56× | Food & Beverages |
| Grinch | 3.5× | Movies & TV |
| Guitarist (magazine) | 9.58× | Music & Radio |
| TV Fanatic | 8.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.89 |
| Urban Lifestyle | OPEN | 1.77 |
| Career Orientation | POWER | 1.69 |
| Risk Appetite | THRILL | 1.67 |
| Indulgence | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| Italy | 6.7% |
| United Kingdom | 4.7% |
See Financial District, Manhattan audiences in other countries
- Financial District, Manhattan — Germany
- Financial District, Manhattan — United Kingdom
- Financial District, Manhattan — France
- Financial District, Manhattan — Italy
- Financial District, Manhattan — Spain
- Financial District, Manhattan — Brazil
- Financial District, Manhattan — Japan
- Financial District, Manhattan — South Korea
- Financial District, Manhattan — India
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
How to read this data
Audience size is the estimated number of people in United States who actively search for Financial District, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.