paul smith Audience in United States

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paul smith has an estimated audience of 2,145,784 people in United States. 71.3% are female, 28.7% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Maje, Midland, Karen Millen, Robert Forster, Keith Caputo.

The average paul smith fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Maje, Midland, Karen Millen, with strongest over-indexing on Maje (247.62× the country average). Demographically, the paul smith audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of paul smith fans

Demographic split for paul smith audience in United States
MetricValue
Female71.3%
Male28.7%
Average age33.0
Estimated audience size2,145,784

Audience persona

The typical paul smith fan in United States is more female, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Maje.

Top regions in United States

Top regions ranked by reach for paul smith in United States
RegionReachAffinity
California716,8283.04×
New York513,0524.28×
Texas159,6740.87×
Florida130,7250.9×
New Jersey103,4861.9×
Illinois77,8601.09×
Pennsylvania69,7150.96×
Georgia68,2001.03×
Massachusetts67,4141.59×
North Carolina55,4720.86×
Virginia54,5991.04×
Washington51,5881.2×
Ohio50,0630.76×
Michigan44,9070.8×
Maryland39,0941.06×
Tennessee34,1170.79×
Arizona31,5060.72×
Colorado31,2620.92×
Connecticut30,9641.44×
Oregon29,0711.18×
Indiana27,4890.7×
Missouri26,1370.76×
Wisconsin23,5980.73×
South Carolina23,2400.72×
Minnesota22,7270.74×
Washington, District of Columbia20,6573.2×
Nevada19,5350.94×
Louisiana18,3110.66×
Kentucky16,9530.63×
Alabama16,1380.54×
Oklahoma15,1330.64×
Utah13,7740.72×
West Virginia11,4851.15×
Kansas11,1100.66×
Arkansas10,9970.62×
Hawaii10,4511.13×
Iowa9,5160.54×
Mississippi9,2020.52×
New Hampshire7,8240.93×
Maine6,9030.9×
Idaho6,8480.64×
New Mexico6,7500.63×
Rhode Island6,4040.94×
Nebraska6,2750.58×
Delaware5,0260.85×
Vermont4,6711.24×
Montana3,1470.53×
South Dakota2,4850.5×
North Dakota1,8150.41×
Alaska1,7150.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for paul smith audience
BrandAffinityCategory
Maje247.62×Shopping
Midland106.76×Music & Radio
Karen Millen228.42×Fashion & Accessoires
Robert Forster151.64×Music & Radio
Keith Caputo611.4×Music & Radio
Furla131.08×Fashion & Accessoires
Fan Bingbing104.01×Movies & TV
Sergio Tacchini130.67×Fashion & Accessoires
John Varvatos78.92×Beauty & Wellness
Riz Ahmed60×Movies & TV
Frank Gehry67.71×Arts & Culture
King Krule120×Music & Radio
Taiwan18.01×Travel & Leisure
Zadig & Voltaire63.72×Fashion & Accessoires
Cass McCombs196.46×Music & Radio
Ted Baker28.69×Fashion & Accessoires
Slack (software)17.62×Technology & Electronics
Elle Fanning15.53×Movies & TV
Virtual assistant16.49×Technology & Electronics
G-Star Raw61.82×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by paul smith audience
TraitClusterScore
Design AffinityPREMIUM3.35
Luxury OrientationPREMIUM2.76
Quality AwarenessPREMIUM2.7
IndulgenceJOY2.6
Career OrientationPOWER2.27
Early Adopter MentalityPOWER2

Worldwide distribution

Worldwide audience distribution share by country for paul smith
CountryShare
United States28.0%
Japan19.8%
United Kingdom13.7%

See paul smith audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does paul smith have in United States?

paul smith has an estimated audience of 2,145,784 people in United States, concentrated in California and New York.

What is the gender split and age of paul smith fans?

71.3% of paul smith fans are female, 28.7% are male, with an average age of 33.0 years.

Which brands do paul smith fans like most?

paul smith fans show strongest brand affinity for Maje (247.62×), Midland (106.76×), and Karen Millen (228.42×) over the country average.

Where do paul smith fans live in United States?

paul smith fans in United States are most concentrated in California (reach 716,828), New York (reach 513,052), and Texas (reach 159,674). These three regions account for the largest share of the active audience.

What other brands do paul smith fans also like?

Beyond paul smith itself, the audience over-indexes on Midland (106.76×), Karen Millen (228.42×), Robert Forster (151.64×), and Keith Caputo (611.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for paul smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.