Rascasse Audience Intelligence

paul smith Target Market in United States

A data profile of the people who buy, follow and care about paul smith in United States — modelled from more than twelve digital signal sources. paul smith has an estimated audience of 2,155,959 people in United States.

#39among Luxury fashion in United States#1375among Brand in United States#605in Fashion & Accessoires

The average paul smith fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Maje, Midland, Robert Forster, with strongest over-indexing on Maje (247.62× the country average).

Demographically, the paul smith audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical paul smith fan in United States is more female, around 33.0 years old, with strong Quality Awareness tendencies and a notable affinity for Maje.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the paul smith profile in United States.

Audience size
2.2M
in United States
Gender
71.3%♀
28.7% male
Age
33.0
average years
Country rank
#13439
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of paul smith

71.3% are female, 28.7% are male, average age 33.0.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for paul smith audience in United States
MetricValue
Female71.3%
Male28.7%
Average age33.0
Estimated audience size2,155,959
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the paul smith audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

25.7%

of the worldwide paul smith audience comes from United States.

Worldwide audience distribution share by country for paul smith
CountryShare
United States25.7%
Japan18.1%
United Kingdom12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the paul smith audience in United States is strongest.

Fig. 05

Top regions by affinity

paul smith customers by region in United States
#RegionReachAffinity×
01New York~700K5.65×
02California~1M4.04×
03Washington, District of Columbia~20K2.51×
04New Jersey~100K1.81×
05Massachusetts~70K1.56×
06Connecticut~30K1.39×
07Washington~50K1.25×
08Oregon~30K1.15×
09Vermont~4K1.13×
10Illinois~70K1.04×
11Rhode Island~7K1.03×
12Nevada~20K1.00×
13Hawaii~9K1.00×
14New Hampshire~8K0.99×
15Virginia~50K0.97×
16Maryland~40K0.97×
17Tennessee~40K0.96×
18Pennsylvania~70K0.93×
19Maine~7K0.93×
20Alaska~4K0.91×
21Delaware~5K0.90×
22South Dakota~4K0.90×
23North Dakota~4K0.90×
24Georgia~60K0.88×
25Colorado~30K0.87×
26Montana~5K0.87×
27West Virginia~9K0.86×
28New Mexico~9K0.85×
29Idaho~9K0.84×
30Texas~100K0.81×
31Arkansas~10K0.80×
32Nebraska~9K0.80×
33Arizona~30K0.79×
34Minnesota~20K0.79×
35Utah~20K0.79×
36Florida~100K0.78×
37Mississippi~10K0.78×
38Kansas~10K0.78×
39North Carolina~50K0.77×
40Oklahoma~20K0.77×
41Michigan~40K0.75×
42Kentucky~20K0.75×
43Iowa~10K0.75×
44Louisiana~20K0.74×
45Alabama~20K0.73×
46Indiana~30K0.72×
47South Carolina~20K0.72×
48Ohio~50K0.71×
49Missouri~20K0.70×
50Wisconsin~20K0.70×
Fig. 06

Affinity by region

Affinity by region — paul smith, United States
0.70×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the paul smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for paul smith audience
#·InterestCategoryAffinity×
01Keith CaputoMusic & Radio611.40×
02MajeShopping247.62×
03Karen MillenFashion & Accessoires228.42×
04Cass McCombsMusic & Radio196.46×
05Robert ForsterMusic & Radio151.64×
06FurlaFashion & Accessoires131.08×
07Sergio TacchiniFashion & Accessoires130.67×
08King KruleMusic & Radio120.00×
09MidlandMusic & Radio106.76×
10Fan BingbingMovies & TV104.01×
11John VarvatosBeauty & Wellness78.92×
12Frank GehryArts & Culture67.71×
13Zadig & VoltaireFashion & Accessoires63.72×
14G-Star RawFashion & Accessoires61.82×
15MadlibMusic & Radio60.04×
16Riz AhmedMovies & TV60.00×
17Ted BakerFashion & Accessoires28.69×
18TaiwanTravel & Leisure18.01×
19Slack (software)Technology & Electronics17.62×
20Elle FanningMovies & TV15.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the paul smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by paul smith audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.35×
SustainabilityBALANCE3.19×
Design AffinityPREMIUM3.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by paul smith audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Community OrientationOPEN0.79×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is paul smith's target market in United States?

paul smith's target market in United States covers an estimated 2,155,959 people, concentrated in California and New York.

02

What is the gender split and age of paul smith customers?

71.3% of the paul smith audience are female, 28.7% are male, with an average age of 33.0 years.

03

Which brands do paul smith fans like most?

paul smith fans show strongest brand affinity for Maje (247.62×), Midland (106.76×), and Robert Forster (151.64×) over the country average.

04

Where do paul smith fans live in United States?

paul smith fans in United States are most concentrated in California (reach ~1M), New York (reach ~700K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do paul smith fans also like?

Beyond paul smith itself, the audience over-indexes on Midland (106.76×), Robert Forster (151.64×), Keith Caputo (611.4×), and Karen Millen (228.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for paul smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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