Rascasse Audience Intelligence

Maje Target Market in United States

A data profile of the people who buy, follow and care about Maje in United States — modelled from more than twelve digital signal sources. Maje has an estimated audience of 939,550 people in United States.

#22among Fashion in United States#2531among Brand in United States#385in Shopping

The average Maje fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Target Corporation, NFL, Sports, with strongest over-indexing on Target Corporation (2.81× the country average).

Demographically, the Maje audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maje fan in United States is more female, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for Target Corporation.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maje profile in United States.

Audience size
940K
in United States
Gender
76.6%♀
23.4% male
Age
32.6
average years
Country rank
#24679
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maje

76.6% are female, 23.4% are male, average age 32.6.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Maje audience in United States
MetricValue
Female76.6%
Male23.4%
Average age32.6
Estimated audience size939,550
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Maje audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Maje audience comes from United States.

Worldwide audience distribution share by country for Maje
CountryShare
France20.7%
United States10.6%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maje audience in United States is strongest.

Fig. 05

Top regions by affinity

Maje customers by region in United States
#RegionReachAffinity×
01New York~300K5.13×
02Washington, District of Columbia~10K3.63×
03California~400K3.51×
04New Jersey~70K2.85×
05Massachusetts~40K2.11×
06Florida~100K2.01×
07Nevada~20K1.83×
08Illinois~50K1.57×
09Connecticut~10K1.50×
10Washington~30K1.37×
11Virginia~30K1.36×
12Texas~100K1.33×
13Hawaii~5K1.27×
14Maryland~20K1.22×
15Georgia~40K1.21×
16Rhode Island~3K0.95×
17Arizona~20K0.91×
18Vermont~1K0.85×
19Pennsylvania~30K0.81×
20Alaska~2K0.80×
21North Dakota~2K0.80×
22South Dakota~2K0.79×
23Delaware~2K0.78×
24Oregon~8K0.75×
25New Hampshire~3K0.74×
26Maine~2K0.73×
27Montana~2K0.73×
28North Carolina~20K0.71×
29Michigan~20K0.71×
30Colorado~10K0.69×
31Louisiana~8K0.68×
32West Virginia~3K0.68×
33Idaho~3K0.66×
34Tennessee~10K0.64×
35Indiana~10K0.63×
36Utah~5K0.63×
37New Mexico~3K0.63×
38Nebraska~3K0.63×
39South Carolina~9K0.62×
40Arkansas~5K0.62×
41Mississippi~5K0.61×
42Minnesota~8K0.60×
43Alabama~8K0.60×
44Kansas~4K0.59×
45Oklahoma~6K0.58×
46Ohio~20K0.56×
47Kentucky~6K0.55×
48Iowa~4K0.55×
49Missouri~8K0.54×
50Wisconsin~7K0.51×
Fig. 06

Affinity by region

Affinity by region — Maje, United States
0.51×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maje audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maje audience
#·InterestCategoryAffinity×
01COSShopping11.36×
02FranceTravel & Leisure5.76×
03KPop Demon HuntersMovies & TV2.82×
04Target CorporationShopping2.81×
05SephoraShopping2.73×
06Harry PotterMovies & TV2.59×
07Electronic musicMusic & Radio2.30×
08CelebrityMovies & TV2.18×
09NFLSports1.98×
10SportsSports1.86×
11EntertainmentMovies & TV1.86×
12Arts and musicArts & Culture1.81×
13Outdoor recreationSports1.79×
14MoviesMovies & TV1.66×
15Live eventsMusic & Radio1.66×
16Consumer electronicsTechnology & Electronics1.65×
17MusicBusiness & Career1.63×
18Food and drinkFood & Beverages1.61×
19FoodFood & Beverages1.58×
20ReadingLiterature1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maje audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maje audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
SustainabilityBALANCE2.03×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maje audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maje's target market in United States?

Maje's target market in United States covers an estimated 939,550 people, concentrated in California and New York.

02

What is the gender split and age of Maje customers?

76.6% of the Maje audience are female, 23.4% are male, with an average age of 32.6 years.

03

Which brands do Maje fans like most?

Maje fans show strongest brand affinity for Target Corporation (2.81×), NFL (1.98×), and Sports (1.86×) over the country average.

04

Where do Maje fans live in United States?

Maje fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maje fans also like?

Beyond Maje itself, the audience over-indexes on NFL (1.98×), Sports (1.86×), Arts and music (1.81×), and Entertainment (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Maje audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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