Rascasse Audience Intelligence

Charles Schwab Corporation Target Market in United States

A data profile of the people who buy, follow and care about Charles Schwab Corporation in United States — modelled from more than twelve digital signal sources. Charles Schwab Corporation has an estimated audience of 24,112,814 people in United States.

#133among Brand in United States#149in Business & Career

The average Charles Schwab Corporation fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles Schwab Corporation profile in United States.

Audience size
24.1M
in United States
Gender
54.6%♀
45.4% male
Age
42.7
average years
Country rank
#1291
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charles Schwab Corporation

54.6% are female, 45.4% are male, average age 42.7.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Charles Schwab Corporation audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.7
Estimated audience size24,112,814
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Charles Schwab Corporation audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3917%
40-4919%
50+33%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Charles Schwab Corporation audience comes from United States.

Worldwide audience distribution share by country for Charles Schwab Corporation
CountryShare
United States85.3%
China3.0%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles Schwab Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles Schwab Corporation customers by region in United States
#RegionReachAffinity×
01Hawaii~100K1.52×
02California~3.5M1.44×
03Colorado~500K1.36×
04New Jersey~800K1.35×
05Alaska~70K1.34×
06Washington~600K1.28×
07New York~1.5M1.24×
08Florida~2M1.23×
09Oregon~300K1.22×
10Nebraska~100K1.19×
11Connecticut~300K1.16×
12Arizona~500K1.14×
13Idaho~100K1.14×
14Virginia~600K1.12×
15Montana~70K1.12×
16Nevada~200K1.11×
17Maryland~400K1.09×
18Georgia~800K1.08×
19Illinois~800K1.04×
20Minnesota~300K1.03×
21Vermont~40K1.03×
22North Carolina~700K0.99×
23South Carolina~300K0.99×
24New Hampshire~90K0.98×
25Washington, District of Columbia~70K0.98×
26Missouri~400K0.97×
27Texas~2M0.96×
28Wisconsin~300K0.96×
29Utah~200K0.96×
30Massachusetts~400K0.95×
31Kansas~200K0.94×
32Rhode Island~70K0.94×
33Pennsylvania~700K0.91×
34Michigan~500K0.87×
35Ohio~600K0.86×
36Maine~70K0.84×
37Delaware~50K0.83×
38Tennessee~400K0.82×
39Iowa~200K0.81×
40North Dakota~40K0.80×
41New Mexico~90K0.79×
42South Dakota~40K0.79×
43Alabama~200K0.78×
44Indiana~300K0.77×
45Louisiana~200K0.75×
46Oklahoma~200K0.75×
47Mississippi~100K0.74×
48Arkansas~100K0.74×
49Kentucky~200K0.73×
50West Virginia~50K0.51×
Fig. 06

Affinity by region

Affinity by region — Charles Schwab Corporation, United States
0.51×1.00×1.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Schwab Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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