Key (lock) Audience in United States

Key (lock) logo

Key (lock) has an estimated audience of 822,748 people in United States. 43.6% are female, 56.4% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: Historic site, Vocal harmony, Hipster, Fairy godmother, Writers Guild of America.

The average Key (lock) fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Vocal harmony, Hipster, with strongest over-indexing on Historic site (11.23× the country average). Demographically, the Key (lock) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Key (lock) fans

Demographic split for Key (lock) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age42.2
Estimated audience size822,748

Audience persona

The typical Key (lock) fan in United States is more male, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Key (lock) in United States
RegionReachAffinity
California109,0141.2×
New York75,2921.64×
Texas70,9701×
Florida68,8741.24×
Ohio44,3451.75×
Pennsylvania30,0321.08×
Georgia24,5360.97×
Washington23,9211.45×
Illinois23,6050.86×
North Carolina22,3120.9×
Virginia21,7861.09×
Michigan21,1400.98×
New Jersey16,8090.8×
Louisiana16,6221.57×
Indiana16,4941.1×
Massachusetts14,8840.92×
Arizona14,8000.88×
Minnesota14,3851.22×
Missouri14,1181.06×
Maryland13,7660.97×
Colorado13,5231.04×
Tennessee13,3650.81×
Oregon13,3261.41×
Connecticut10,3921.26×
South Carolina10,3210.83×
Oklahoma9,8181.07×
Alabama9,6990.84×
Kentucky8,9470.87×
Wisconsin8,8790.72×
Utah8,5451.16×
Nevada7,3250.92×
Kansas6,0740.94×
Mississippi5,8660.87×
Arkansas5,5900.82×
Iowa5,4840.81×
Idaho4,6961.14×
Maine4,4511.51×
Nebraska3,8100.92×
New Mexico3,5450.86×
West Virginia3,3110.86×
Hawaii2,9570.84×
New Hampshire2,6860.83×
Washington, District of Columbia1,9850.8×
Rhode Island1,9290.74×
Delaware1,7030.75×
Vermont1,6401.14×
Alaska1,5630.89×
Montana1,4780.65×
South Dakota1,3400.7×
North Dakota1,2470.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Key (lock) audience
BrandAffinityCategory
Historic site11.23×Arts & Culture
Vocal harmony9.64×Music & Radio
Hipster15.15×Politics & Society
Fairy godmother10.91×Literature
Writers Guild of America40.61×Literature
Grinch4.85×Movies & TV
Academy Award for Best Original Score20×Movies & TV
Governor of Michigan8.02×Politics & Society
Nationality2.21×Politics & Society
Mathcore7.84×Music & Radio
Stucco5.7×Home & Garden
Nebraska Cornhuskers football3.26×Sports
Goop4.39×Internet & Social Media
Preta Gil17.24×Music & Radio
Hobe Sound, Florida21.56×Travel & Leisure
Jingoism1.59×Politics & Society
Home staging3.7×Home & Garden
Kendra Scott2.05×Fashion & Accessoires
Hibachi5.14×Food & Beverages
Cherish (group)6.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Key (lock) audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
Quality AwarenessPREMIUM1.76
Risk AppetiteTHRILL1.46
Price SensitivityPREMIUM1.28
TravellingTHRILL1.23
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Key (lock)
CountryShare
United States18.7%
Brazil12.5%
United Kingdom9.4%

See Key (lock) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Key (lock) have in United States?

Key (lock) has an estimated audience of 822,748 people in United States, concentrated in California and New York.

What is the gender split and age of Key (lock) fans?

43.6% of Key (lock) fans are female, 56.4% are male, with an average age of 42.2 years.

Which brands do Key (lock) fans like most?

Key (lock) fans show strongest brand affinity for Historic site (11.23×), Vocal harmony (9.64×), and Hipster (15.15×) over the country average.

Where do Key (lock) fans live in United States?

Key (lock) fans in United States are most concentrated in California (reach 109,014), New York (reach 75,292), and Texas (reach 70,970). These three regions account for the largest share of the active audience.

What other brands do Key (lock) fans also like?

Beyond Key (lock) itself, the audience over-indexes on Vocal harmony (9.64×), Hipster (15.15×), Fairy godmother (10.91×), and Writers Guild of America (40.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Key (lock). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.