Keychain Audience in United States

Keychain logo

Keychain has an estimated audience of 8,314,212 people in United States. 67.0% are female, 33.0% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Zazzle, Gift, Child, Eastern Time Zone, Chicken Run.

The average Keychain fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zazzle, Gift, Child, with strongest over-indexing on Zazzle (10.24× the country average). Demographically, the Keychain audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Keychain fans

Demographic split for Keychain audience in United States
MetricValue
Female67.0%
Male33.0%
Average age41.7
Estimated audience size8,314,212

Audience persona

The typical Keychain fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Zazzle.

Top regions in United States

Top regions ranked by reach for Keychain in United States
RegionReachAffinity
California1,300,8391.42×
Texas895,0471.25×
Florida611,4271.09×
New York564,7931.22×
Illinois316,5731.14×
Georgia307,6511.2×
North Carolina290,7801.16×
Pennsylvania288,8511.03×
Ohio242,3320.95×
New Jersey231,3321.09×
Virginia217,8901.08×
Michigan204,1260.94×
Massachusetts183,6261.12×
Tennessee174,6411.05×
Washington173,5601.04×
Arizona157,4420.93×
Indiana153,8431.01×
Maryland147,9521.03×
South Carolina135,0241.08×
Missouri133,6751×
Alabama128,7111.11×
Minnesota126,0431.06×
Colorado115,7620.88×
Wisconsin110,7480.89×
Louisiana110,6191.03×
Kentucky106,8611.03×
Oklahoma93,8421.02×
Connecticut92,5221.11×
Oregon90,3390.95×
Mississippi77,0991.13×
Arkansas75,2751.1×
Nevada74,7000.93×
Utah72,5730.97×
Kansas64,8270.99×
Iowa62,9760.92×
Nebraska45,0761.08×
West Virginia39,3721.02×
New Mexico38,9700.93×
Hawaii37,2031.04×
Idaho36,6450.88×
New Hampshire28,0810.86×
Maine25,9860.87×
Rhode Island24,0820.91×
Washington, District of Columbia22,9370.92×
Delaware21,0120.92×
Montana16,8550.73×
North Dakota14,9620.88×
South Dakota14,6990.76×
Alaska12,6570.71×
Vermont11,9950.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keychain audience
BrandAffinityCategory
Zazzle10.24×Fashion & Accessoires
Gift1.75×Shopping
Child1.56×Kids & Family
Eastern Time Zone2.09×Politics & Society
Chicken Run15.01×Movies & TV
Jewelry1.59×Fashion & Accessoires
Hobby Lobby1.95×Home & Garden
C.S.D. Municipal35.79×Sports
Cosmetics1.51×Beauty & Wellness
Old Navy1.94×Fashion & Accessoires
Migros22.92×Shopping
Sales promotion1.68×Shopping
Kohl's1.85×Shopping
Woman1.54×Kids & Family
Pinterest1.63×Internet & Social Media
Women's clothing1.75×Fashion & Accessoires
Crafts1.58×Home & Garden
Infant1.73×Kids & Family
Happiness1.53×Health
Dollar Tree1.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keychain audience
TraitClusterScore
ExtroversionTHRILL1.51
Price SensitivityPREMIUM1.3
IndividualismJOY1.27
CreativityOPEN1.19
Family OrientationCONSERVATISM1.18
DIY MentalityTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Keychain
CountryShare
United States33.7%
United Kingdom7.7%
Japan4.2%

See Keychain audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Keychain have in United States?

Keychain has an estimated audience of 8,314,212 people in United States, concentrated in California and Texas.

What is the gender split and age of Keychain fans?

67.0% of Keychain fans are female, 33.0% are male, with an average age of 41.7 years.

Which brands do Keychain fans like most?

Keychain fans show strongest brand affinity for Zazzle (10.24×), Gift (1.75×), and Child (1.56×) over the country average.

Where do Keychain fans live in United States?

Keychain fans in United States are most concentrated in California (reach 1,300,839), Texas (reach 895,047), and Florida (reach 611,427). These three regions account for the largest share of the active audience.

What other brands do Keychain fans also like?

Beyond Keychain itself, the audience over-indexes on Gift (1.75×), Child (1.56×), Eastern Time Zone (2.09×), and Chicken Run (15.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keychain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.