Rascasse Audience Intelligence

Migros Target Market in United States

A data profile of the people who buy, follow and care about Migros in United States — modelled from more than twelve digital signal sources. Migros has an estimated audience of 468,602 people in United States.

#64among Supermarket in United States#3910among Brand in United States#532in Shopping

The average Migros fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Migros profile in United States.

Audience size
469K
in United States
Gender
47.5%♀
52.5% male
Age
35.4
average years
Country rank
#38057
Brand in United States
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Migros

47.5% are female, 52.5% are male, average age 35.4.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Migros audience in United States
MetricValue
Female47.5%
Male52.5%
Average age35.4
Estimated audience size468,602
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Migros audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Migros audience comes from United States.

Worldwide audience distribution share by country for Migros
CountryShare
Switzerland20.4%
Germany2.0%
United States1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Migros audience in United States is strongest.

Fig. 05

Top regions by affinity

Migros customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.33×
02Wyoming~3K3.93×
03Virginia~20K2.03×
04New York~50K1.95×
05New Jersey~20K1.73×
06North Dakota~2K1.64×
07California~70K1.39×
08Massachusetts~10K1.25×
09New Hampshire~2K1.19×
10Kansas~4K1.17×
11Washington~10K1.10×
12Florida~30K1.07×
13Alaska~1K1.05×
14Illinois~20K1.02×
15Maryland~8K1.01×
16Georgia~10K0.98×
17Connecticut~4K0.98×
18South Dakota~1K0.97×
19Colorado~7K0.94×
20Delaware~1K0.94×
21Hawaii~2K0.92×
22Rhode Island~1K0.92×
23Montana~1K0.92×
24Maine~1K0.91×
25Texas~30K0.89×
26North Carolina~10K0.88×
27Oregon~5K0.88×
28New Mexico~2K0.88×
29West Virginia~2K0.87×
30Nevada~4K0.85×
31Idaho~2K0.85×
32Utah~3K0.84×
33Mississippi~3K0.83×
34Nebraska~2K0.83×
35Pennsylvania~10K0.81×
36Iowa~3K0.81×
37Arkansas~3K0.80×
38South Carolina~5K0.79×
39Kentucky~4K0.77×
40Minnesota~5K0.75×
41Louisiana~4K0.75×
42Oklahoma~4K0.75×
43Arizona~7K0.74×
44Alabama~5K0.74×
45Missouri~5K0.73×
46Wisconsin~5K0.73×
47Tennessee~7K0.72×
48Ohio~10K0.71×
49Indiana~6K0.69×
50Michigan~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Migros, United States
0.67×1.00×4.33×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Migros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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