Migros Audience in United States
Migros has an estimated audience of 457,197 people in United States. 47.5% are female, 52.5% are male, average age 35.4. Top regions: California, New York, Texas.
The average Migros fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Migros fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.4 |
| Estimated audience size | 457,197 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 79,127 | 1.57× |
| New York | 58,318 | 2.28× |
| Texas | 40,751 | 1.04× |
| Florida | 35,333 | 1.14× |
| Virginia | 29,755 | 2.67× |
| New Jersey | 22,438 | 1.93× |
| Illinois | 17,773 | 1.17× |
| Georgia | 15,762 | 1.12× |
| Massachusetts | 13,611 | 1.51× |
| North Carolina | 12,354 | 0.9× |
| Washington | 11,962 | 1.3× |
| Pennsylvania | 11,726 | 0.76× |
| Maryland | 9,244 | 1.18× |
| Ohio | 9,157 | 0.65× |
| Washington, District of Columbia | 8,330 | 6.06× |
| Colorado | 7,085 | 0.98× |
| Michigan | 6,498 | 0.54× |
| Arizona | 6,448 | 0.69× |
| Tennessee | 4,927 | 0.54× |
| Oregon | 4,812 | 0.92× |
| Indiana | 4,462 | 0.53× |
| Minnesota | 4,445 | 0.68× |
| Wisconsin | 4,278 | 0.62× |
| South Carolina | 4,215 | 0.61× |
| Connecticut | 4,200 | 0.92× |
| Missouri | 3,683 | 0.5× |
| Kansas | 3,548 | 0.98× |
| Nevada | 3,469 | 0.78× |
| Alabama | 3,301 | 0.52× |
| Utah | 2,930 | 0.72× |
| Kentucky | 2,899 | 0.51× |
| Louisiana | 2,187 | 0.37× |
| Oklahoma | 1,790 | 0.35× |
| Mississippi | 1,662 | 0.44× |
| Hawaii | 1,646 | 0.84× |
| Iowa | 1,588 | 0.42× |
| New Hampshire | 1,537 | 0.85× |
| Arkansas | 1,476 | 0.39× |
| Maine | 1,352 | 0.83× |
| Idaho | 1,317 | 0.57× |
| Alaska | 1,314 | 1.34× |
| West Virginia | 1,152 | 0.54× |
| Rhode Island | 1,091 | 0.75× |
| Montana | 1,002 | 0.79× |
| South Dakota | 989 | 0.94× |
| Vermont | 987 | 1.23× |
| Delaware | 977 | 0.78× |
| New Mexico | 969 | 0.42× |
| North Dakota | 963 | 1.03× |
| Wyoming | 932 | 1.38× |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 22.9% |
| Germany | 2.2% |
| United States | 1.3% |
See Migros audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
How to read this data
Audience size is the estimated number of people in United States who actively search for Migros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.