Keychain Audience in Germany

Demographics of Keychain fans

Audience persona

The typical Keychain fan in Germany is more female, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kickers.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Keychain audiences in other countries

• Keychain — United States
• Keychain — United Kingdom
• Keychain — France
• Keychain — Italy
• Keychain — Spain
• Keychain — Brazil
• Keychain — Japan
• Keychain — South Korea
• Keychain — India

More Technology & Electronics audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Keychain have in Germany?

Keychain has an estimated audience of 897,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Keychain fans?

63.3% of Keychain fans are female, 36.7% are male, with an average age of 39.7 years.

Which brands do Keychain fans like most?

Keychain fans show strongest brand affinity for Kickers (8.41×), Deichmann (3.23×), and Yves Saint Laurent (film) (7.93×) over the country average.

Where do Keychain fans live in Germany?

Keychain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,906), Bayern (reach 170,708), and Baden-Württemberg (reach 147,331). These three regions account for the largest share of the active audience.

What other brands do Keychain fans also like?

Beyond Keychain itself, the audience over-indexes on Deichmann (3.23×), Yves Saint Laurent (film) (7.93×), Beauty (1.82×), and Online shopping (1.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Keychain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.