Kickers Audience in Germany
Kickers has an estimated audience of 4,939,938 people in Germany. 65.8% are female, 34.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dream Team, Rimowa, Maison Margiela, Bellroy, Tipico.
The average Kickers fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dream Team, Rimowa, Maison Margiela, with strongest over-indexing on Dream Team (77.35× the country average). Demographically, the Kickers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Comics
Demographics of Kickers fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 39.6 |
| Estimated audience size | 4,939,938 |
Audience persona
The typical Kickers fan in Germany is more female, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dream Team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,373,792 | 1.27× |
| Bayern | 830,716 | 1.05× |
| Baden-Württemberg | 772,372 | 1.15× |
| Niedersachsen | 628,554 | 1.31× |
| Hessen | 392,826 | 1.04× |
| Rheinland-Pfalz | 330,769 | 1.34× |
| Sachsen | 207,204 | 0.86× |
| Schleswig-Holstein | 190,128 | 1.07× |
| Berlin | 157,111 | 0.71× |
| Brandenburg | 115,736 | 0.76× |
| Hamburg | 112,873 | 1.01× |
| Sachsen-Anhalt | 101,063 | 0.79× |
| Thüringen | 93,425 | 0.74× |
| Mecklenburg-Vorpommern | 75,722 | 0.8× |
| Saarland | 69,450 | 1.14× |
| Bremen | 40,661 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dream Team | 77.35× | Sports |
| Rimowa | 9.74× | Fashion & Accessoires |
| Maison Margiela | 8.27× | Fashion & Accessoires |
| Bellroy | 22.92× | Home & Garden |
| Tipico | 2.62× | Games |
| Shih Tzu | 3.15× | Pets & Animals |
| Crochet | 3.03× | Home & Garden |
| Labrador Retriever | 2.69× | Pets & Animals |
| Yorkshire Terrier | 2.97× | Pets & Animals |
| Beagle | 2.78× | Pets & Animals |
| Jodie Foster | 6.99× | Movies & TV |
| SV Werder Bremen | 1.6× | Sports |
| Dailymotion | 4.5× | Movies & TV |
| House music | 1.86× | Music & Radio |
| Fressnapf | 2.27× | Shopping |
| Ryanair | 1.61× | Travel & Leisure |
| Kate Beckinsale | 5.23× | Movies & TV |
| Montblanc (company) | 4.79× | Fashion & Accessoires |
| Ligue 1 | 3.2× | Sports |
| Embroidery | 2.86× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Patriotism | CONSERVATISM | 1.75 |
| Sustainability | BALANCE | 1.44 |
| Urban Lifestyle | OPEN | 1.43 |
| Individualism | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.1% |
| United States | 1.7% |
| United Kingdom | 1.0% |
See Kickers audiences in other countries
More Comics audiences in Germany
- Fantastic Four (1,267,171)
- Naruto (1,244,618)
- Peanuts (798,566)
- Yakari (460,439)
- Werner (comics) (375,526)
Frequently asked questions
How many fans does Kickers have in Germany?
Kickers has an estimated audience of 4,939,938 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kickers fans?
65.8% of Kickers fans are female, 34.2% are male, with an average age of 39.6 years.
Which brands do Kickers fans like most?
Kickers fans show strongest brand affinity for Dream Team (77.35×), Rimowa (9.74×), and Maison Margiela (8.27×) over the country average.
Where do Kickers fans live in Germany?
Kickers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,373,792), Bayern (reach 830,716), and Baden-Württemberg (reach 772,372). These three regions account for the largest share of the active audience.
What other brands do Kickers fans also like?
Beyond Kickers itself, the audience over-indexes on Rimowa (9.74×), Maison Margiela (8.27×), Bellroy (22.92×), and Tipico (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.