Rascasse Audience Intelligence

Kickers Audience in Germany

A data profile of the people who buy, follow and care about Kickers in Germany — modelled from more than twelve digital signal sources. Kickers has an estimated audience of 5,374,446 people in Germany.

#1among Comics in Germany#3among Book / Manga / Comic in Germany#18in Literature

The average Kickers fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dream Team, Major League Fishing, Rimowa, with strongest over-indexing on Dream Team (88.5× the country average).

Demographically, the Kickers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kickers fan in Germany is more female, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dream Team.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kickers profile in Germany.

Audience size
5.4M
in Germany
Gender
65.8%♀
34.2% male
Age
39.6
average years
Country rank
#943
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kickers fans

65.8% are female, 34.2% are male, average age 39.6.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Kickers audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age39.6
Estimated audience size5,374,446
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Kickers audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

90.1%

of the worldwide Kickers audience comes from Germany.

Worldwide audience distribution share by country for Kickers
CountryShare
Germany90.1%
United States1.7%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kickers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kickers fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K1.36×
02Niedersachsen~600K1.34×
03Nordrhein-Westfalen~1.5M1.25×
04Saarland~80K1.24×
05Baden-Württemberg~800K1.14×
06Schleswig-Holstein~200K1.07×
07Bayern~800K1.02×
08Bremen~40K0.98×
09Hessen~400K0.96×
10Hamburg~100K0.90×
11Mecklenburg-Vorpommern~80K0.87×
12Thüringen~100K0.83×
13Sachsen~200K0.82×
14Sachsen-Anhalt~100K0.80×
15Brandenburg~100K0.78×
16Berlin~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Kickers, Germany
0.64×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kickers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kickers audience
#·InterestCategoryAffinity×
01Major League FishingSports323.57×
02Dream TeamSports88.50×
03Cotton OnFashion & Accessoires24.01×
04Casey NeistatMovies & TV19.99×
05SharknadoMovies & TV13.36×
06RimowaFashion & Accessoires11.50×
07Kate BeckinsaleMovies & TV9.66×
08Maison MargielaFashion & Accessoires8.99×
09KeychainTechnology & Electronics8.41×
10DickiesFashion & Accessoires7.93×
11Dua LipaMusic & Radio5.48×
12MotorboatCars & Mobility4.38×
13Henry CavillMovies & TV3.78×
14Rugby leagueSports3.33×
15TipicoGames2.51×
16NFLSports2.27×
17Online newspaperNews2.22×
18ReligionBusiness & Career2.10×
19RedditInternet & Social Media1.83×
20SV Werder BremenSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kickers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kickers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.37×
PatriotismCONSERVATISM1.85×
SpiritualityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kickers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kickers have in Germany?

Kickers has an estimated audience of 5,374,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kickers fans?

65.8% of Kickers fans are female, 34.2% are male, with an average age of 39.6 years.

03

Which brands do Kickers fans like most?

Kickers fans show strongest brand affinity for Dream Team (88.5×), Major League Fishing (323.57×), and Rimowa (11.5×) over the country average.

04

Where do Kickers fans live in Germany?

Kickers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Kickers fans also like?

Beyond Kickers itself, the audience over-indexes on Major League Fishing (323.57×), Rimowa (11.5×), Cotton On (24.01×), and Kate Beckinsale (9.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comics audiences in Germany

See Kickers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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