Yakari Audience in Germany
Yakari has an estimated audience of 460,439 people in Germany. 72.0% are female, 28.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, Baby food, Obi (store), Legoland, Children's literature.
The average Yakari fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, Baby food, Obi (store), with strongest over-indexing on Ernsting's family (5.17× the country average). Demographically, the Yakari audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Comics
Demographics of Yakari fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 42.2 |
| Estimated audience size | 460,439 |
Audience persona
The typical Yakari fan in Germany is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,705 | 1.06× |
| Bayern | 82,187 | 1.11× |
| Baden-Württemberg | 72,265 | 1.15× |
| Niedersachsen | 50,325 | 1.13× |
| Hessen | 33,543 | 0.96× |
| Sachsen | 26,698 | 1.18× |
| Rheinland-Pfalz | 21,326 | 0.92× |
| Berlin | 18,371 | 0.89× |
| Schleswig-Holstein | 17,162 | 1.04× |
| Brandenburg | 14,247 | 1× |
| Thüringen | 12,593 | 1.07× |
| Hamburg | 11,232 | 1.08× |
| Sachsen-Anhalt | 10,696 | 0.9× |
| Mecklenburg-Vorpommern | 8,043 | 0.91× |
| Saarland | 4,611 | 0.82× |
| Bremen | 3,089 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 5.17× | Shopping |
| Baby food | 4.22× | Kids & Family |
| Obi (store) | 2.41× | Shopping |
| Legoland | 7.07× | Travel & Leisure |
| Children's literature | 4.07× | Literature |
| Gute Zeiten, schlechte Zeiten | 2.95× | Movies & TV |
| Peppa Pig | 5.72× | Kids & Family |
| Deichmann | 2.24× | Shopping |
| Schleich | 9.19× | Kids & Family |
| Parental leave | 4.13× | Kids & Family |
| vertbaudet | 6.03× | Fashion & Accessoires |
| Tchibo | 2.53× | Shopping |
| Picture book | 3.23× | Literature |
| Thermomix | 3.21× | Home & Garden |
| myToys | 6.16× | Shopping |
| Diaper | 4.67× | Kids & Family |
| Playmobil | 4.89× | Kids & Family |
| Baby transport | 4.4× | Kids & Family |
| Child care | 3.07× | Kids & Family |
| Emmanuel Macron | 5.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.25 |
| Creativity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.13 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.3% |
| France | 33.0% |
| United States | 2.9% |
See Yakari audiences in other countries
More Comics audiences in Germany
- Kickers (4,939,939)
- Fantastic Four (1,267,171)
- Naruto (1,244,618)
- Peanuts (798,566)
- Werner (comics) (375,526)
Frequently asked questions
How many fans does Yakari have in Germany?
Yakari has an estimated audience of 460,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yakari fans?
72.0% of Yakari fans are female, 28.0% are male, with an average age of 42.2 years.
Which brands do Yakari fans like most?
Yakari fans show strongest brand affinity for Ernsting's family (5.17×), Baby food (4.22×), and Obi (store) (2.41×) over the country average.
Where do Yakari fans live in Germany?
Yakari fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,705), Bayern (reach 82,187), and Baden-Württemberg (reach 72,265). These three regions account for the largest share of the active audience.
What other brands do Yakari fans also like?
Beyond Yakari itself, the audience over-indexes on Baby food (4.22×), Obi (store) (2.41×), Legoland (7.07×), and Children's literature (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yakari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.