Rascasse Audience Intelligence

Yakari Audience in Germany

A data profile of the people who buy, follow and care about Yakari in Germany — modelled from more than twelve digital signal sources. Yakari has an estimated audience of 409,437 people in Germany.

#5among Comics in Germany#69among Book / Manga / Comic in Germany#237in Literature

The average Yakari fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Schleich, Ernsting's family, Children's literature, with strongest over-indexing on Schleich (15.36× the country average).

Demographically, the Yakari audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yakari fan in Germany is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Schleich.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yakari profile in Germany.

Audience size
409K
in Germany
Gender
72.0%♀
28.0% male
Age
42.2
average years
Country rank
#13763
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yakari fans

72.0% are female, 28.0% are male, average age 42.2.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Yakari audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age42.2
Estimated audience size409,437
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Yakari audience in Germany
Age bracketShare%
16-193%
20-2919%
30-3934%
40-4931%
50+13%
Fig. 04

Worldwide distribution

57.0%

of the worldwide Yakari audience comes from Germany.

Worldwide audience distribution share by country for Yakari
CountryShare
Germany57.0%
France34.7%
United States3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yakari audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yakari fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.15×
02Niedersachsen~50K1.12×
03Baden-Württemberg~70K1.10×
04Thüringen~10K1.09×
05Bayern~80K1.08×
06Hamburg~10K1.07×
07Schleswig-Holstein~20K1.03×
08Nordrhein-Westfalen~100K1.02×
09Brandenburg~10K1.00×
10Mecklenburg-Vorpommern~9K0.99×
11Hessen~30K0.94×
12Rheinland-Pfalz~20K0.93×
13Sachsen-Anhalt~10K0.91×
14Saarland~5K0.90×
15Berlin~20K0.87×
16Bremen~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Yakari, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yakari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yakari audience
#·InterestCategoryAffinity×
01SchleichKids & Family15.36×
02Königreich der StoffeKids & Family15.34×
03Peppa PigKids & Family8.02×
04hessnaturShopping7.04×
05limangoShopping6.23×
06PlaymobilKids & Family6.22×
07DiaperKids & Family5.88×
08Children's literatureLiterature5.87×
09PAW PatrolMovies & TV5.62×
10Ernsting's familyShopping4.92×
11Parental leaveKids & Family4.46×
12Sewing machineHome & Garden4.40×
13Picture bookLiterature4.20×
14Baby foodKids & Family3.70×
15Child developmentBusiness & Career3.32×
16JYSKHome & Garden3.14×
17LegoKids & Family3.10×
18DeichmannShopping2.61×
19Obi (store)Shopping2.34×
20TK MaxxShopping2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yakari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yakari audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.63×
Convenience OrientationPREMIUM1.60×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yakari audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Career OrientationPOWER0.78×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yakari have in Germany?

Yakari has an estimated audience of 409,437 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yakari fans?

72.0% of Yakari fans are female, 28.0% are male, with an average age of 42.2 years.

03

Which brands do Yakari fans like most?

Yakari fans show strongest brand affinity for Schleich (15.36×), Ernsting's family (4.92×), and Children's literature (5.87×) over the country average.

04

Where do Yakari fans live in Germany?

Yakari fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Yakari fans also like?

Beyond Yakari itself, the audience over-indexes on Ernsting's family (4.92×), Children's literature (5.87×), Peppa Pig (8.02×), and Obi (store) (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Yakari audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yakari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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