Rascasse Audience Intelligence

PAW Patrol Audience in Germany

A data profile of the people who buy, follow and care about PAW Patrol in Germany — modelled from more than twelve digital signal sources. PAW Patrol has an estimated audience of 2,127,664 people in Germany.

#44among TV series in Germany#80among Movie / TV Show / Series in Germany#258in Movies & TV

The average PAW Patrol fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Smyths Toys, Playmobil, with strongest over-indexing on Barbie (18.59× the country average).

Demographically, the PAW Patrol audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PAW Patrol fan in Germany is more female, around 32.3 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PAW Patrol profile in Germany.

Audience size
2.1M
in Germany
Gender
66.4%♀
33.6% male
Age
32.3
average years
Country rank
#3141
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PAW Patrol viewers

66.4% are female, 33.6% are male, average age 32.3.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for PAW Patrol audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age32.3
Estimated audience size2,127,664
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the PAW Patrol audience in Germany
Age bracketShare%
16-1937%
20-2921%
30-3921%
40-4912%
50+9%
Fig. 04

Worldwide distribution

7.6%

of the worldwide PAW Patrol audience comes from Germany.

Worldwide audience distribution share by country for PAW Patrol
CountryShare
United States26.1%
Germany7.6%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PAW Patrol audience in Germany is strongest.

Fig. 05

Top regions by affinity

PAW Patrol fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.18×
02Niedersachsen~200K1.18×
03Baden-Württemberg~300K1.15×
04Sachsen~100K1.15×
05Rheinland-Pfalz~100K1.13×
06Thüringen~60K1.11×
07Nordrhein-Westfalen~500K1.10×
08Mecklenburg-Vorpommern~40K1.01×
09Saarland~30K1.01×
10Brandenburg~70K0.99×
11Schleswig-Holstein~70K0.95×
12Hessen~200K0.94×
13Hamburg~50K0.92×
14Sachsen-Anhalt~40K0.77×
15Berlin~70K0.74×
16Bremen~10K0.72×
Fig. 06

Affinity by region

Affinity by region — PAW Patrol, Germany
0.72×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PAW Patrol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PAW Patrol audience
#·InterestCategoryAffinity×
01Drake & JoshMovies & TV20.86×
02Dax ShepardMovies & TV18.78×
03Conan O’BrienMusic & Radio18.78×
04BarbieMovies & TV18.59×
05Phineas and FerbMovies & TV16.29×
06Kim PossibleMovies & TV15.49×
07Fireman SamMovies & TV15.24×
08Masha and the BearMovies & TV14.25×
09TeletubbiesKids & Family13.21×
10Dove CameronMovies & TV11.91×
11Lego DuploKids & Family11.77×
12Bibi BlocksbergMovies & TV11.59×
13PlaymobilKids & Family10.38×
14myToysShopping10.28×
15BeybladeLiterature10.22×
16Educational toyKids & Family7.25×
17Checker TobiMovies & TV7.13×
18Smyths ToysKids & Family5.53×
19BeetlejuiceMovies & TV5.16×
20DeichmannShopping3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PAW Patrol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PAW Patrol audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
IndividualismJOY1.48×
CreativityOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PAW Patrol audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
PatriotismCONSERVATISM1.01×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PAW Patrol have in Germany?

PAW Patrol has an estimated audience of 2,127,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PAW Patrol viewers?

66.4% of PAW Patrol fans are female, 33.6% are male, with an average age of 32.3 years.

03

Which brands do PAW Patrol fans like most?

PAW Patrol fans show strongest brand affinity for Barbie (18.59×), Smyths Toys (5.53×), and Playmobil (10.38×) over the country average.

04

Where do PAW Patrol fans live in Germany?

PAW Patrol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do PAW Patrol fans also like?

Beyond PAW Patrol itself, the audience over-indexes on Smyths Toys (5.53×), Playmobil (10.38×), Fireman Sam (15.24×), and Phineas and Ferb (16.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See PAW Patrol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PAW Patrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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