PAW Patrol Audience in Germany
PAW Patrol has an estimated audience of 2,165,758 people in Germany. 66.4% are female, 33.6% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Smyths Toys, Playmobil, Fireman Sam, Phineas and Ferb.
The average PAW Patrol fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Smyths Toys, Playmobil, with strongest over-indexing on Barbie (18.59× the country average). Demographically, the PAW Patrol audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of PAW Patrol fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 32.3 |
| Estimated audience size | 2,165,758 |
Audience persona
The typical PAW Patrol fan in Germany is more female, around 32.3 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 542,647 | 1.15× |
| Bayern | 421,706 | 1.21× |
| Baden-Württemberg | 342,651 | 1.16× |
| Niedersachsen | 252,629 | 1.2× |
| Hessen | 157,064 | 0.95× |
| Sachsen | 123,793 | 1.17× |
| Rheinland-Pfalz | 122,702 | 1.13× |
| Berlin | 75,505 | 0.78× |
| Schleswig-Holstein | 73,156 | 0.94× |
| Brandenburg | 66,253 | 0.99× |
| Thüringen | 61,583 | 1.12× |
| Hamburg | 45,643 | 0.93× |
| Mecklenburg-Vorpommern | 40,979 | 0.99× |
| Sachsen-Anhalt | 35,307 | 0.63× |
| Saarland | 25,598 | 0.96× |
| Bremen | 12,912 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 18.59× | Movies & TV |
| Smyths Toys | 5.53× | Kids & Family |
| Playmobil | 10.38× | Kids & Family |
| Fireman Sam | 15.24× | Movies & TV |
| Phineas and Ferb | 16.29× | Movies & TV |
| Kim Possible | 15.49× | Movies & TV |
| Bibi Blocksberg | 11.59× | Movies & TV |
| myToys | 10.28× | Shopping |
| Checker Tobi | 7.13× | Movies & TV |
| Deichmann | 3.01× | Shopping |
| Educational toy | 7.25× | Kids & Family |
| Beetlejuice | 5.16× | Movies & TV |
| Dax Shepard | 18.78× | Movies & TV |
| Masha and the Bear | 14.25× | Movies & TV |
| Lego Duplo | 11.77× | Kids & Family |
| Conan O’Brien | 18.78× | Music & Radio |
| Drake & Josh | 20.86× | Movies & TV |
| Teletubbies | 13.21× | Kids & Family |
| Beyblade | 10.22× | Literature |
| Bob the Builder | 11.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.1 |
| LGBTQ+ Identity | OPEN | 1.82 |
| DIY Mentality | THRILL | 1.52 |
| Creativity | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Germany | 8.0% |
| Mexico | 6.6% |
See PAW Patrol audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does PAW Patrol have in Germany?
PAW Patrol has an estimated audience of 2,165,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PAW Patrol fans?
66.4% of PAW Patrol fans are female, 33.6% are male, with an average age of 32.3 years.
Which brands do PAW Patrol fans like most?
PAW Patrol fans show strongest brand affinity for Barbie (18.59×), Smyths Toys (5.53×), and Playmobil (10.38×) over the country average.
Where do PAW Patrol fans live in Germany?
PAW Patrol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 542,647), Bayern (reach 421,706), and Baden-Württemberg (reach 342,651). These three regions account for the largest share of the active audience.
What other brands do PAW Patrol fans also like?
Beyond PAW Patrol itself, the audience over-indexes on Smyths Toys (5.53×), Playmobil (10.38×), Fireman Sam (15.24×), and Phineas and Ferb (16.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PAW Patrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.