Rascasse Audience Intelligence

Bibi Blocksberg Audience in Germany

A data profile of the people who buy, follow and care about Bibi Blocksberg in Germany — modelled from more than twelve digital signal sources. Bibi Blocksberg has an estimated audience of 1,193,652 people in Germany.

The average Bibi Blocksberg fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lina Larissa Strahl, Barbie, Benjamin Blümchen, with strongest over-indexing on Lina Larissa Strahl (34.8× the country average).

Demographically, the Bibi Blocksberg audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bibi Blocksberg fan in Germany is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Lina Larissa Strahl.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bibi Blocksberg profile in Germany.

Audience size
1.2M
in Germany
Gender
71.6%
28.4% male
Age
40.5
average years
Country rank
#5530
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bibi Blocksberg viewers

71.6% are female, 28.4% are male, average age 40.5.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Bibi Blocksberg audience in Germany
MetricValue
Female71.6%
Male28.4%
Average age40.5
Estimated audience size1,193,652
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bibi Blocksberg audience in Germany
Age bracketShare%
16-1910%
20-2921%
30-3931%
40-4920%
50+18%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Bibi Blocksberg audience comes from Germany.

Worldwide audience distribution share by country for Bibi Blocksberg
CountryShare
Germany80.0%
Austria3.3%
United States3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bibi Blocksberg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bibi Blocksberg fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.23×
02Schleswig-Holstein~50K1.20×
03Nordrhein-Westfalen~300K1.14×
04Bayern~200K1.11×
05Baden-Württemberg~200K1.09×
06Rheinland-Pfalz~60K1.08×
07Brandenburg~40K1.00×
08Sachsen~60K0.99×
09Hamburg~30K0.98×
10Berlin~50K0.94×
11Saarland~10K0.94×
12Hessen~80K0.93×
13Thüringen~30K0.87×
14Bremen~9K0.85×
15Mecklenburg-Vorpommern~20K0.84×
16Sachsen-Anhalt~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Bibi Blocksberg, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bibi Blocksberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bibi Blocksberg audience
#·InterestCategoryAffinity×
01Lina Larissa StrahlMovies & TV34.80×
02Katharina HirschbergMovies & TV33.80×
03Benjamin BlümchenKids & Family19.60×
04Fireman SamMovies & TV15.32×
05Nanny McPheeMovies & TV14.38×
06KiKaMovies & TV11.10×
07PAW PatrolMovies & TV10.86×
08Checker TobiMovies & TV10.17×
09Die PfefferkörnerMovies & TV10.17×
10Astrid LindgrenLiterature10.09×
11Die Sendung mit der MausMovies & TV9.24×
12Record chartBusiness & Career8.22×
13BarbieMovies & TV7.18×
14In aller FreundschaftMovies & TV5.64×
15Scooby-DooMovies & TV4.29×
16Picture bookLiterature3.81×
17Alles was zähltMovies & TV3.54×
18GrandparentKids & Family3.51×
19Smyths ToysKids & Family2.90×
20Amazon.comShopping1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bibi Blocksberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Bibi Blocksberg audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.46×
Family OrientationCONSERVATISM1.29×
CreativityOPEN1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Bibi Blocksberg audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
PatriotismCONSERVATISM0.90×
Design AffinityPREMIUM0.97×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Bibi Blocksberg have in Germany?

Bibi Blocksberg has an estimated audience of 1,193,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bibi Blocksberg viewers?

71.6% of Bibi Blocksberg fans are female, 28.4% are male, with an average age of 40.5 years.

03

Which brands do Bibi Blocksberg fans like most?

Bibi Blocksberg fans show strongest brand affinity for Lina Larissa Strahl (34.8×), Barbie (7.18×), and Benjamin Blümchen (19.6×) over the country average.

04

Where do Bibi Blocksberg fans live in Germany?

Bibi Blocksberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bibi Blocksberg fans also like?

Beyond Bibi Blocksberg itself, the audience over-indexes on Barbie (7.18×), Benjamin Blümchen (19.6×), Checker Tobi (10.17×), and PAW Patrol (10.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bibi Blocksberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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