A data profile of the people who buy, follow and care about Bibi Blocksberg in Germany — modelled from more than twelve digital signal sources. Bibi Blocksberg has an estimated audience of 1,193,652 people in Germany.
The average Bibi Blocksberg fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lina Larissa Strahl, Barbie, Benjamin Blümchen, with strongest over-indexing on Lina Larissa Strahl (34.8× the country average).
Demographically, the Bibi Blocksberg audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bibi Blocksberg fan in Germany is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Lina Larissa Strahl.
The key figures that characterise the Bibi Blocksberg profile in Germany.
71.6% are female, 28.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 40.5 |
| Estimated audience size | 1,193,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 31% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Bibi Blocksberg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.0% |
| Austria | 3.3% |
| United States | 3.1% |
Where the Bibi Blocksberg audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 1.23× | |
| 02 | Schleswig-Holstein | ~50K | 1.20× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.14× | |
| 04 | Bayern | ~200K | 1.11× | |
| 05 | Baden-Württemberg | ~200K | 1.09× | |
| 06 | Rheinland-Pfalz | ~60K | 1.08× | |
| 07 | Brandenburg | ~40K | 1.00× | |
| 08 | Sachsen | ~60K | 0.99× | |
| 09 | Hamburg | ~30K | 0.98× | |
| 10 | Berlin | ~50K | 0.94× | |
| 11 | Saarland | ~10K | 0.94× | |
| 12 | Hessen | ~80K | 0.93× | |
| 13 | Thüringen | ~30K | 0.87× | |
| 14 | Bremen | ~9K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.84× | |
| 16 | Sachsen-Anhalt | ~30K | 0.83× |
The strongest cross-interests of the Bibi Blocksberg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lina Larissa Strahl | Movies & TV | 34.80× | ||
| 02 | Katharina Hirschberg | Movies & TV | 33.80× | ||
| 03 | Benjamin Blümchen | Kids & Family | 19.60× | ||
| 04 | Fireman Sam | Movies & TV | 15.32× | ||
| 05 | Nanny McPhee | Movies & TV | 14.38× | ||
| 06 | KiKa | Movies & TV | 11.10× | ||
| 07 | PAW Patrol | Movies & TV | 10.86× | ||
| 08 | Checker Tobi | Movies & TV | 10.17× | ||
| 09 | Die Pfefferkörner | Movies & TV | 10.17× | ||
| 10 | Astrid Lindgren | Literature | 10.09× | ||
| 11 | Die Sendung mit der Maus | Movies & TV | 9.24× | ||
| 12 | Record chart | Business & Career | 8.22× | ||
| 13 | Barbie | Movies & TV | 7.18× | ||
| 14 | In aller Freundschaft | Movies & TV | 5.64× | ||
| 15 | Scooby-Doo | Movies & TV | 4.29× | ||
| 16 | Picture book | Literature | 3.81× | ||
| 17 | Alles was zählt | Movies & TV | 3.54× | ||
| 18 | Grandparent | Kids & Family | 3.51× | ||
| 19 | Smyths Toys | Kids & Family | 2.90× | ||
| 20 | Amazon.com | Shopping | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Design Affinity | PREMIUM | 0.97× |
Bibi Blocksberg has an estimated audience of 1,193,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
71.6% of Bibi Blocksberg fans are female, 28.4% are male, with an average age of 40.5 years.
Bibi Blocksberg fans show strongest brand affinity for Lina Larissa Strahl (34.8×), Barbie (7.18×), and Benjamin Blümchen (19.6×) over the country average.
Bibi Blocksberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bibi Blocksberg itself, the audience over-indexes on Barbie (7.18×), Benjamin Blümchen (19.6×), Checker Tobi (10.17×), and PAW Patrol (10.86×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bibi Blocksberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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