Dahoam is Dahoam Audience in Germany
Dahoam is Dahoam has an estimated audience of 3,769,462 people in Germany. 70.3% are female, 29.7% are male, average age 43.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Home Office, Time (magazine), Stradivarius, Jack White.
The average Dahoam is Dahoam fan in Germany is 43.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Home Office, Time (magazine), with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Dahoam is Dahoam audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Dahoam is Dahoam fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 43.5 |
| Estimated audience size | 3,769,462 |
Audience persona
The typical Dahoam is Dahoam fan in Germany is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,827,097 | 8.26× |
| Baden-Württemberg | 716,524 | 1.39× |
| Nordrhein-Westfalen | 287,694 | 0.35× |
| Hessen | 241,332 | 0.84× |
| Rheinland-Pfalz | 187,366 | 0.99× |
| Niedersachsen | 139,857 | 0.38× |
| Sachsen | 112,047 | 0.61× |
| Thüringen | 72,407 | 0.75× |
| Sachsen-Anhalt | 49,717 | 0.51× |
| Schleswig-Holstein | 38,755 | 0.29× |
| Berlin | 38,584 | 0.23× |
| Saarland | 27,337 | 0.59× |
| Brandenburg | 26,526 | 0.23× |
| Mecklenburg-Vorpommern | 17,324 | 0.24× |
| Hamburg | 17,307 | 0.2× |
| Bremen | 4,493 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Home Office | 1.68× | Business & Career |
| Time (magazine) | 2.21× | News |
| Stradivarius | 1.63× | Shopping |
| Jack White | 1.71× | Movies & TV |
| Israel | 1.57× | Travel & Leisure |
| Esra Erol | 4.39× | Movies & TV |
| Corfu (regional unit) | 2.38× | Travel & Leisure |
| Google Analytics | 1.91× | Internet & Social Media |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Bully (2011 film) | 4.08× | Movies & TV |
| Alaska | 2.37× | Travel & Leisure |
| Sailor | 3.15× | Travel & Leisure |
| Este, Veneto | 1.59× | Travel & Leisure |
| Bull riding | 4.15× | Sports |
| Emperor Entertainment Group | 2.38× | Business & Career |
| Home Delivery | 1.7× | Food & Beverages |
| Lev Yashin | 6.2× | Sports |
| Gloria | 2.51× | Music & Radio |
| Jura Mountains | 3.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.2% |
| Austria | 13.2% |
| Switzerland | 1.3% |
See Dahoam is Dahoam audiences in other countries
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Frequently asked questions
How many fans does Dahoam is Dahoam have in Germany?
Dahoam is Dahoam has an estimated audience of 3,769,462 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Dahoam is Dahoam fans?
70.3% of Dahoam is Dahoam fans are female, 29.7% are male, with an average age of 43.5 years.
Which brands do Dahoam is Dahoam fans like most?
Dahoam is Dahoam fans show strongest brand affinity for Rossmann (1.53×), Home Office (1.68×), and Time (magazine) (2.21×) over the country average.
Where do Dahoam is Dahoam fans live in Germany?
Dahoam is Dahoam fans in Germany are most concentrated in Bayern (reach 2,827,097), Baden-Württemberg (reach 716,524), and Nordrhein-Westfalen (reach 287,694). These three regions account for the largest share of the active audience.
What other brands do Dahoam is Dahoam fans also like?
Beyond Dahoam is Dahoam itself, the audience over-indexes on Home Office (1.68×), Time (magazine) (2.21×), Stradivarius (1.63×), and Jack White (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dahoam is Dahoam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.