Heute Audience in Germany
Heute has an estimated audience of 4,908,452 people in Germany. 50.5% are female, 49.5% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Satire, Tagesschau, German television comedy, ZDF heute-show, Western Union.
The average Heute fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Heute audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Heute fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 42.3 |
| Estimated audience size | 4,908,452 |
Audience persona
The typical Heute fan in Germany is balanced, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,290,881 | 1.2× |
| Baden-Württemberg | 900,941 | 1.35× |
| Bayern | 890,383 | 1.13× |
| Niedersachsen | 624,425 | 1.31× |
| Hessen | 432,517 | 1.16× |
| Rheinland-Pfalz | 299,903 | 1.22× |
| Sachsen | 196,809 | 0.82× |
| Berlin | 192,609 | 0.88× |
| Schleswig-Holstein | 186,443 | 1.06× |
| Brandenburg | 125,762 | 0.83× |
| Thüringen | 101,219 | 0.81× |
| Hamburg | 100,064 | 0.9× |
| Sachsen-Anhalt | 87,680 | 0.69× |
| Mecklenburg-Vorpommern | 70,255 | 0.75× |
| Saarland | 60,199 | 1× |
| Bremen | 38,215 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Tagesschau | 3.06× | Movies & TV |
| German television comedy | 8.33× | Movies & TV |
| ZDF heute-show | 12.26× | Movies & TV |
| Western Union | 4.88× | Business & Career |
| Alice Cooper (band) | 9.88× | Music & Radio |
| Pets | 1.74× | Pets & Animals |
| Kurt Cobain | 8.02× | Music & Radio |
| FC Bayern Munich | 1.74× | Sports |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Wetter.com | 2.16× | Home & Garden |
| Allgäu | 5.05× | Travel & Leisure |
| Automobiles | 1.76× | Cars & Mobility |
| Eintracht Frankfurt | 2.12× | Sports |
| David Gilmour | 8.23× | Music & Radio |
| Jack White | 5.07× | Movies & TV |
| Freeware | 2.12× | Technology & Electronics |
| Country rap | 4.52× | Music & Radio |
| Transfermarkt | 2.11× | Sports |
| Focus | 2.71× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.13 |
| Tradition | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.04 |
| Indulgence | JOY | 1.02 |
| Patriotism | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 69.3% |
| Germany | 22.1% |
| Colombia | 2.6% |
See Heute audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
- Tatort (2,525,328)
Frequently asked questions
How many fans does Heute have in Germany?
Heute has an estimated audience of 4,908,452 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Heute fans?
50.5% of Heute fans are female, 49.5% are male, with an average age of 42.3 years.
Which brands do Heute fans like most?
Heute fans show strongest brand affinity for Satire (8.81×), Tagesschau (3.06×), and German television comedy (8.33×) over the country average.
Where do Heute fans live in Germany?
Heute fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,290,881), Baden-Württemberg (reach 900,941), and Bayern (reach 890,383). These three regions account for the largest share of the active audience.
What other brands do Heute fans also like?
Beyond Heute itself, the audience over-indexes on Tagesschau (3.06×), German television comedy (8.33×), ZDF heute-show (12.26×), and Western Union (4.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.