Rascasse Audience Intelligence

Heute Audience in Germany

Name: Heute — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Heute in Germany — modelled from more than twelve digital signal sources. Heute has an estimated audience of 4,919,344 people in Germany.

#3among TV show in Germany #25among Movie / TV Show / Series in Germany #76in Movies & TV

The average Heute fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Kurt Cobain, Robert Pattinson, with strongest over-indexing on Tagesschau (4.98× the country average).

Demographically, the Heute audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heute fan in Germany is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heute profile in Germany.

Audience size

4.9M

in Germany

Gender

50.5%♀

49.5% male

Age

42.3

average years

Country rank

#1084

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Heute viewers

50.5% are female, 49.5% are male, average age 42.3.

Fig. 02

Gender split

50.5%

Female

49.5%

Male

Demographic split for Heute audience in Germany
Metric	Value
Female	50.5%
Male	49.5%
Average age	42.3
Estimated audience size	4,919,344

Fig. 03

Age distribution

Age distribution of the Heute audience in Germany
Age bracket	Share	%
16-19		12%
20-29		17%
30-39		22%
40-49		26%
50+		24%

Fig. 04

Worldwide distribution

21.8%

of the worldwide Heute audience comes from Germany.

Worldwide audience distribution share by country for Heute
Country	Share
Austria	68.3%
Germany	21.8%
Colombia	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heute audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heute fans by region: top regions in Germany
#	Region	Reach	×
01	Baden-Württemberg	~900K	1.32×
02	Niedersachsen	~600K	1.28×
03	Rheinland-Pfalz	~300K	1.22×
04	Hessen	~400K	1.19×
05	Nordrhein-Westfalen	~1.5M	1.18×
06	Bayern	~900K	1.11×
07	Schleswig-Holstein	~200K	1.06×
08	Saarland	~60K	1.05×
09	Bremen	~40K	0.99×
10	Hamburg	~100K	0.91×
11	Berlin	~200K	0.84×
12	Sachsen	~200K	0.81×
13	Brandenburg	~100K	0.81×
14	Thüringen	~100K	0.81×
15	Mecklenburg-Vorpommern	~70K	0.76×
16	Sachsen-Anhalt	~90K	0.69×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heute audience
#	Interest	Category	×
01	Kurt Cobain	Music & Radio	10.55×
02	Robert Pattinson	Movies & TV	10.55×
03	Kate Bush	Music & Radio	10.55×
04	ZDF heute-show	Movies & TV	10.55×
05	Creedence Clearwater Revival	Music & Radio	10.55×
06	Beck	Music & Radio	9.40×
07	David Gilmour	Music & Radio	7.87×
08	Alice Cooper (band)	Music & Radio	7.08×
09	Tagesschau	Movies & TV	4.98×
10	Satire	Literature	4.43×
11	Allgäu	Travel & Leisure	4.32×
12	Western Union	Business & Career	3.36×
13	Bayerischer Rundfunk	Movies & TV	3.08×
14	Transfermarkt	Sports	3.03×
15	Focus	News	2.92×
16	Volunteering	Politics & Society	2.55×
17	Roland Kaiser	Music & Radio	2.48×
18	ZDF	Movies & TV	2.37×
19	Müller (company)	Food & Beverages	2.10×
20	Kaufland	Shopping	1.73×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Heute audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.63×
Patriotism	CONSERVATISM	1.31×
Spirituality	BALANCE	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Heute audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.72×
Design Affinity	PREMIUM	0.72×
Sports Activity	POWER	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Heute have in Germany?

Heute has an estimated audience of 4,919,344 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Heute viewers?

50.5% of Heute fans are female, 49.5% are male, with an average age of 42.3 years.

Which brands do Heute fans like most?

Heute fans show strongest brand affinity for Tagesschau (4.98×), Kurt Cobain (10.55×), and Robert Pattinson (10.55×) over the country average.

Where do Heute fans live in Germany?

Heute fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~900K), and Bayern (reach ~900K). These three regions account for the largest share of the active audience.

What other brands do Heute fans also like?

Beyond Heute itself, the audience over-indexes on Kurt Cobain (10.55×), Robert Pattinson (10.55×), Transfermarkt (3.03×), and Beck (9.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

Sportschau (13,961,230)
Storm of Love (5,579,001)
Bauer sucht Frau (4,099,709)
Dahoam is Dahoam (3,805,657)
Tatort (2,633,874)

See Heute audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →