Rascasse Audience Intelligence

ZDF heute-show Audience in Germany

A data profile of the people who buy, follow and care about ZDF heute-show in Germany — modelled from more than twelve digital signal sources. ZDF heute-show has an estimated audience of 854,089 people in Germany.

#302among Movie / TV Show / Series in Germany#952in Movies & TV

The average ZDF heute-show fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lutz van der Horst, Fabian Köster, Jana Pareigis, with strongest over-indexing on Lutz van der Horst (75.61× the country average).

Demographically, the ZDF heute-show audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ZDF heute-show fan in Germany is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Lutz van der Horst.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ZDF heute-show profile in Germany.

Audience size
854K
in Germany
Gender
42.8%♀
57.2% male
Age
37.8
average years
Country rank
#7461
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ZDF heute-show viewers

42.8% are female, 57.2% are male, average age 37.8.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for ZDF heute-show audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age37.8
Estimated audience size854,089
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the ZDF heute-show audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

91.9%

of the worldwide ZDF heute-show audience comes from Germany.

Worldwide audience distribution share by country for ZDF heute-show
CountryShare
Germany91.9%
Austria3.7%
Switzerland3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ZDF heute-show audience in Germany is strongest.

Fig. 05

Top regions by affinity

ZDF heute-show fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.48×
02Sachsen~50K1.28×
03Bayern~200K1.15×
04Brandenburg~30K1.12×
05Baden-Württemberg~100K1.11×
06Thüringen~20K1.03×
07Hamburg~20K0.97×
08Schleswig-Holstein~30K0.95×
09Mecklenburg-Vorpommern~20K0.95×
10Sachsen-Anhalt~20K0.92×
11Nordrhein-Westfalen~200K0.89×
12Niedersachsen~80K0.89×
13Hessen~60K0.89×
14Bremen~7K0.88×
15Rheinland-Pfalz~40K0.86×
16Saarland~9K0.79×
Fig. 06

Affinity by region

Affinity by region — ZDF heute-show, Germany
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ZDF heute-show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ZDF heute-show audience
#·InterestCategoryAffinity×
01Lutz van der HorstMovies & TV75.61×
02Fabian KösterMovies & TV75.61×
03Thomas SpitzerLiterature73.02×
04Nico SemsrottMovies & TV72.95×
05Larissa RießMovies & TV50.71×
06Claus KleberMovies & TV49.21×
07Jana PareigisMovies & TV49.20×
08AbdelkarimMovies & TV49.15×
09Dietmar WischmeyerMovies & TV38.20×
10Sebastian PufpaffMovies & TV37.27×
11Björn HöckePolitics & Society37.13×
12Online quizInternet & Social Media13.50×
13Extra 3Movies & TV12.71×
14HeuteMovies & TV10.55×
15Der PostillonInternet & Social Media5.52×
16Institute of technologyBusiness & Career4.48×
17German languagePolitics & Society2.27×
18FOCUS OnlineNews2.25×
19SportschauSports2.23×
20Google MapsInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ZDF heute-show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ZDF heute-show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Need for SecurityCONSERVATISM1.42×
SpiritualityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ZDF heute-show audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Design AffinityPREMIUM0.64×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ZDF heute-show have in Germany?

ZDF heute-show has an estimated audience of 854,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ZDF heute-show viewers?

42.8% of ZDF heute-show fans are female, 57.2% are male, with an average age of 37.8 years.

03

Which brands do ZDF heute-show fans like most?

ZDF heute-show fans show strongest brand affinity for Lutz van der Horst (75.61×), Fabian Köster (75.61×), and Jana Pareigis (49.2×) over the country average.

04

Where do ZDF heute-show fans live in Germany?

ZDF heute-show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ZDF heute-show fans also like?

Beyond ZDF heute-show itself, the audience over-indexes on Fabian Köster (75.61×), Jana Pareigis (49.2×), Björn Höcke (37.13×), and Thomas Spitzer (73.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See ZDF heute-show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ZDF heute-show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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