ZDF heute-show Audience in Germany
ZDF heute-show has an estimated audience of 872,712 people in Germany. 42.8% are female, 57.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lutz van der Horst, Jana Pareigis, Thomas Spitzer, Claus Kleber, Nico Semsrott.
The average ZDF heute-show fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lutz van der Horst, Jana Pareigis, Thomas Spitzer, with strongest over-indexing on Lutz van der Horst (75.61× the country average). Demographically, the ZDF heute-show audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of ZDF heute-show fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 37.8 |
| Estimated audience size | 872,712 |
Audience persona
The typical ZDF heute-show fan in Germany is more male, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Lutz van der Horst.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,461 | 0.87× |
| Bayern | 164,262 | 1.17× |
| Baden-Württemberg | 129,728 | 1.09× |
| Niedersachsen | 73,073 | 0.86× |
| Berlin | 61,899 | 1.59× |
| Hessen | 61,693 | 0.93× |
| Sachsen | 54,833 | 1.28× |
| Rheinland-Pfalz | 36,256 | 0.83× |
| Schleswig-Holstein | 30,575 | 0.98× |
| Brandenburg | 28,546 | 1.05× |
| Thüringen | 22,892 | 1.03× |
| Hamburg | 19,626 | 1× |
| Sachsen-Anhalt | 19,433 | 0.86× |
| Mecklenburg-Vorpommern | 14,385 | 0.86× |
| Saarland | 7,489 | 0.7× |
| Bremen | 6,755 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lutz van der Horst | 75.61× | Movies & TV |
| Jana Pareigis | 49.2× | Movies & TV |
| Thomas Spitzer | 73.02× | Literature |
| Claus Kleber | 49.21× | Movies & TV |
| Nico Semsrott | 72.95× | Movies & TV |
| Sebastian Pufpaff | 37.27× | Movies & TV |
| Heute | 10.55× | Movies & TV |
| Abdelkarim | 49.15× | Movies & TV |
| Extra 3 | 12.71× | Movies & TV |
| Dietmar Wischmeyer | 38.2× | Movies & TV |
| Fabian Köster | 75.61× | Movies & TV |
| Der Postillon | 5.52× | Internet & Social Media |
| Institute of technology | 4.48× | Business & Career |
| Sportschau | 2.23× | Sports |
| Spiegel Online | 1.73× | News |
| German language | 2.27× | Politics & Society |
| Online quiz | 13.5× | Internet & Social Media |
| FOCUS Online | 2.25× | News |
| Google Maps | 1.94× | Internet & Social Media |
| Scooby-Doo | 3.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.9% |
| Austria | 3.7% |
| Switzerland | 3.1% |
See ZDF heute-show audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does ZDF heute-show have in Germany?
ZDF heute-show has an estimated audience of 872,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF heute-show fans?
42.8% of ZDF heute-show fans are female, 57.2% are male, with an average age of 37.8 years.
Which brands do ZDF heute-show fans like most?
ZDF heute-show fans show strongest brand affinity for Lutz van der Horst (75.61×), Jana Pareigis (49.2×), and Thomas Spitzer (73.02×) over the country average.
Where do ZDF heute-show fans live in Germany?
ZDF heute-show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,461), Bayern (reach 164,262), and Baden-Württemberg (reach 129,728). These three regions account for the largest share of the active audience.
What other brands do ZDF heute-show fans also like?
Beyond ZDF heute-show itself, the audience over-indexes on Jana Pareigis (49.2×), Thomas Spitzer (73.02×), Claus Kleber (49.21×), and Nico Semsrott (72.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF heute-show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.