KiKa Audience in Germany
KiKa has an estimated audience of 708,827 people in Germany. 66.7% are female, 33.3% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Checker Tobi, Beetlejuice, Barbie, Fireman Sam, Tron.
The average KiKa fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Checker Tobi, Beetlejuice, Barbie, with strongest over-indexing on Checker Tobi (29.91× the country average). Demographically, the KiKa audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of KiKa fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.6 |
| Estimated audience size | 708,827 |
Audience persona
The typical KiKa fan in Germany is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Checker Tobi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,792 | 0.89× |
| Bayern | 132,070 | 1.16× |
| Baden-Württemberg | 125,759 | 1.3× |
| Niedersachsen | 71,893 | 1.04× |
| Sachsen | 53,007 | 1.52× |
| Hessen | 47,083 | 0.87× |
| Rheinland-Pfalz | 34,895 | 0.98× |
| Berlin | 31,091 | 0.98× |
| Schleswig-Holstein | 25,327 | 1× |
| Thüringen | 24,294 | 1.35× |
| Brandenburg | 22,537 | 1.02× |
| Sachsen-Anhalt | 15,867 | 0.86× |
| Hamburg | 13,555 | 0.85× |
| Mecklenburg-Vorpommern | 11,554 | 0.85× |
| Saarland | 6,027 | 0.69× |
| Bremen | 3,797 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Checker Tobi | 29.91× | Movies & TV |
| Beetlejuice | 18.83× | Movies & TV |
| Barbie | 7.68× | Movies & TV |
| Fireman Sam | 26.38× | Movies & TV |
| Tron | 29.22× | Movies & TV |
| The Land Before Time | 36.91× | Movies & TV |
| Beethoven (film) | 22.33× | Movies & TV |
| Wissen macht Ah! | 29.91× | Movies & TV |
| Bob the Builder | 21.69× | Movies & TV |
| Men in Black 3 | 44.34× | Movies & TV |
| The Very Hungry Caterpillar | 51.83× | Literature |
| Nickelodeon Universe | 35.53× | Travel & Leisure |
| Astrid Lindgren | 13.53× | Literature |
| The Gruffalo | 34.28× | Literature |
| Monty Python's Life of Brian | 18.98× | Movies & TV |
| Picture book | 5.9× | Literature |
| Shrek (franchise) | 14.54× | Movies & TV |
| Bugs Bunny | 32.62× | Literature |
| Scooby-Doo | 6.33× | Movies & TV |
| Tropical Islands Resort | 6.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.26 |
| LGBTQ+ Identity | OPEN | 1.92 |
| DIY Mentality | THRILL | 1.6 |
| Quality Awareness | PREMIUM | 1.5 |
| Creativity | OPEN | 1.4 |
| Community Orientation | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.9% |
| Hungary | 10.8% |
| Romania | 10.2% |
See KiKa audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does KiKa have in Germany?
KiKa has an estimated audience of 708,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KiKa fans?
66.7% of KiKa fans are female, 33.3% are male, with an average age of 41.6 years.
Which brands do KiKa fans like most?
KiKa fans show strongest brand affinity for Checker Tobi (29.91×), Beetlejuice (18.83×), and Barbie (7.68×) over the country average.
Where do KiKa fans live in Germany?
KiKa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,792), Bayern (reach 132,070), and Baden-Württemberg (reach 125,759). These three regions account for the largest share of the active audience.
What other brands do KiKa fans also like?
Beyond KiKa itself, the audience over-indexes on Beetlejuice (18.83×), Barbie (7.68×), Fireman Sam (26.38×), and Tron (29.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KiKa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.