Rascasse Audience Intelligence

KiKa Audience in Germany

A data profile of the people who buy, follow and care about KiKa in Germany — modelled from more than twelve digital signal sources. KiKa has an estimated audience of 710,915 people in Germany.

#75among TV Channel in Germany#1208in Movies & TV

The average KiKa fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Checker Tobi, Beetlejuice, Barbie, with strongest over-indexing on Checker Tobi (29.91× the country average).

Demographically, the KiKa audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KiKa fan in Germany is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Checker Tobi.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KiKa profile in Germany.

Audience size
711K
in Germany
Gender
66.7%♀
33.3% male
Age
41.6
average years
Country rank
#8744
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of KiKa

66.7% are female, 33.3% are male, average age 41.6.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for KiKa audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age41.6
Estimated audience size710,915
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the KiKa audience in Germany
Age bracketShare%
16-197%
20-2920%
30-3933%
40-4923%
50+18%
Fig. 04

Worldwide distribution

25.8%

of the worldwide KiKa audience comes from Germany.

Worldwide audience distribution share by country for KiKa
CountryShare
Germany25.8%
Hungary10.7%
Romania10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KiKa audience in Germany is strongest.

Fig. 05

Top regions by affinity

KiKa fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.50×
02Thüringen~20K1.37×
03Baden-Württemberg~100K1.22×
04Bayern~100K1.09×
05Mecklenburg-Vorpommern~10K1.05×
06Niedersachsen~70K1.03×
07Brandenburg~20K1.01×
08Schleswig-Holstein~20K0.98×
09Rheinland-Pfalz~30K0.97×
10Berlin~30K0.92×
11Sachsen-Anhalt~20K0.92×
12Nordrhein-Westfalen~100K0.86×
13Hessen~50K0.85×
14Hamburg~10K0.85×
15Saarland~7K0.75×
16Bremen~4K0.69×
Fig. 06

Affinity by region

Affinity by region — KiKa, Germany
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KiKa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KiKa audience
#·InterestCategoryAffinity×
01The Very Hungry CaterpillarLiterature51.83×
02Men in Black 3Movies & TV44.34×
03The Land Before TimeMovies & TV36.91×
04Nickelodeon UniverseTravel & Leisure35.53×
05The GruffaloLiterature34.28×
06Bugs BunnyLiterature32.62×
07Checker TobiMovies & TV29.91×
08Die PfefferkörnerMovies & TV29.91×
09Wissen macht Ah!Movies & TV29.91×
10TronMovies & TV29.22×
11Fireman SamMovies & TV26.38×
12Beethoven (film)Movies & TV22.33×
13Bob the BuilderMovies & TV21.69×
14Steve MartinMovies & TV20.64×
15Monty Python's Life of BrianMovies & TV18.98×
16BeetlejuiceMovies & TV18.83×
17Shrek (franchise)Movies & TV14.54×
18Astrid LindgrenLiterature13.53×
19BarbieMovies & TV7.68×
20Picture bookLiterature5.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KiKa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KiKa audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.44×
Price SensitivityPREMIUM1.30×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KiKa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
PatriotismCONSERVATISM0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KiKa have in Germany?

KiKa has an estimated audience of 710,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KiKa fans?

66.7% of KiKa fans are female, 33.3% are male, with an average age of 41.6 years.

03

Which brands do KiKa fans like most?

KiKa fans show strongest brand affinity for Checker Tobi (29.91×), Beetlejuice (18.83×), and Barbie (7.68×) over the country average.

04

Where do KiKa fans live in Germany?

KiKa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do KiKa fans also like?

Beyond KiKa itself, the audience over-indexes on Beetlejuice (18.83×), Barbie (7.68×), Die Pfefferkörner (29.91×), and Fireman Sam (26.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See KiKa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KiKa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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