Wissen macht Ah! Audience in Germany
Wissen macht Ah! has an estimated audience of 422,542 people in Germany. 66.5% are female, 33.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Rossmann, Home Office, Klis, Lika.
The average Wissen macht Ah! fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Rossmann, Home Office, with strongest over-indexing on Saving (6.04× the country average). Demographically, the Wissen macht Ah! audience skews more female with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Wissen macht Ah! fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.7 |
| Estimated audience size | 422,542 |
Audience persona
The typical Wissen macht Ah! fan in Germany is more female, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,837 | 1.1× |
| Bayern | 63,605 | 0.94× |
| Baden-Württemberg | 55,769 | 0.97× |
| Niedersachsen | 42,238 | 1.03× |
| Hessen | 29,345 | 0.91× |
| Sachsen | 24,884 | 1.2× |
| Berlin | 21,694 | 1.15× |
| Rheinland-Pfalz | 20,245 | 0.96× |
| Schleswig-Holstein | 15,092 | 0.99× |
| Brandenburg | 13,165 | 1× |
| Hamburg | 12,346 | 1.29× |
| Thüringen | 11,270 | 1.05× |
| Sachsen-Anhalt | 10,429 | 0.95× |
| Mecklenburg-Vorpommern | 7,458 | 0.92× |
| Saarland | 3,630 | 0.7× |
| Bremen | 3,012 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 6.04× | Business & Career |
| Rossmann | 1.93× | Shopping |
| Home Office | 2.54× | Business & Career |
| Klis | 40.39× | Travel & Leisure |
| Lika | 30.03× | Travel & Leisure |
| Artistic inspiration | 1.55× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Time (magazine) | 2.35× | News |
| Esra Erol | 5.76× | Movies & TV |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Este, Veneto | 2.21× | Travel & Leisure |
| Israel | 1.71× | Travel & Leisure |
| Oliver Kahn | 3.1× | Sports |
| Mothercare | 1.62× | Kids & Family |
| Ipekyol | 2.66× | Shopping |
| Crawley Town F.C. | 13.87× | Sports |
| Abancay | 10.69× | Travel & Leisure |
| Corfu (regional unit) | 1.94× | Travel & Leisure |
| Home Delivery | 1.69× | Food & Beverages |
| Keeper (password manager) | 2.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.71 |
| Family Orientation | CONSERVATISM | 1.57 |
| DIY Mentality | THRILL | 1.42 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.37 |
| Quality Awareness | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.9% |
| Austria | 3.3% |
| Switzerland | 2.3% |
See Wissen macht Ah! audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Wissen macht Ah! have in Germany?
Wissen macht Ah! has an estimated audience of 422,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wissen macht Ah! fans?
66.5% of Wissen macht Ah! fans are female, 33.5% are male, with an average age of 41.7 years.
Which brands do Wissen macht Ah! fans like most?
Wissen macht Ah! fans show strongest brand affinity for Saving (6.04×), Rossmann (1.93×), and Home Office (2.54×) over the country average.
Where do Wissen macht Ah! fans live in Germany?
Wissen macht Ah! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,837), Bayern (reach 63,605), and Baden-Württemberg (reach 55,769). These three regions account for the largest share of the active audience.
What other brands do Wissen macht Ah! fans also like?
Beyond Wissen macht Ah! itself, the audience over-indexes on Rossmann (1.93×), Home Office (2.54×), Klis (40.39×), and Lika (30.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wissen macht Ah!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.