Rascasse Audience Intelligence

Wissen macht Ah! Audience in Germany

A data profile of the people who buy, follow and care about Wissen macht Ah! in Germany — modelled from more than twelve digital signal sources. Wissen macht Ah! has an estimated audience of 412,249 people in Germany.

#247among TV series in Germany#771among Movie / TV Show / Series in Germany#2220in Movies & TV

The average Wissen macht Ah! fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cobie Smulders, Scooby-Doo, Beetlejuice, with strongest over-indexing on Cobie Smulders (138.84× the country average).

Demographically, the Wissen macht Ah! audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wissen macht Ah! fan in Germany is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Cobie Smulders.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wissen macht Ah! profile in Germany.

Audience size
412K
in Germany
Gender
66.5%♀
33.5% male
Age
41.7
average years
Country rank
#13675
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wissen macht Ah! viewers

66.5% are female, 33.5% are male, average age 41.7.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Wissen macht Ah! audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age41.7
Estimated audience size412,249
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Wissen macht Ah! audience in Germany
Age bracketShare%
16-197%
20-2919%
30-3932%
40-4924%
50+18%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Wissen macht Ah! audience comes from Germany.

Worldwide audience distribution share by country for Wissen macht Ah!
CountryShare
Germany89.0%
Austria3.4%
Switzerland2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wissen macht Ah! audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wissen macht Ah! fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.24×
02Sachsen~20K1.20×
03Nordrhein-Westfalen~100K1.08×
04Berlin~20K1.08×
05Thüringen~10K1.05×
06Niedersachsen~40K1.03×
07Brandenburg~10K1.02×
08Schleswig-Holstein~20K1.00×
09Mecklenburg-Vorpommern~8K0.99×
10Sachsen-Anhalt~10K0.98×
11Rheinland-Pfalz~20K0.95×
12Baden-Württemberg~50K0.94×
13Bayern~60K0.92×
14Bremen~3K0.90×
15Hessen~30K0.89×
16Saarland~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Wissen macht Ah!, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wissen macht Ah! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wissen macht Ah! audience
#·InterestCategoryAffinity×
01Cobie SmuldersMovies & TV138.84×
02KiKaMovies & TV29.91×
03David TennantMovies & TV29.89×
04Descendants (2015 film)Movies & TV29.75×
05Austin Powers (film series)Movies & TV25.81×
06Lego TechnicKids & Family21.41×
07Scooby-DooMovies & TV19.79×
08hannah montanaMovies & TV18.80×
09Fireman SamMovies & TV16.88×
10Die Sendung mit der MausMovies & TV16.41×
11Peppa PigKids & Family16.23×
12Shaun the SheepMovies & TV14.65×
13BeetlejuiceMovies & TV14.08×
14Bob the BuilderMovies & TV12.28×
15Astrid LindgrenLiterature11.74×
16Bibi BlocksbergMovies & TV10.17×
17Children's television seriesMovies & TV7.19×
18PAW PatrolMovies & TV7.13×
19Children's literatureLiterature5.02×
20TagesschauMovies & TV2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wissen macht Ah! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wissen macht Ah! audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.49×
Convenience OrientationPREMIUM1.48×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wissen macht Ah! audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Sports ActivityPOWER0.72×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wissen macht Ah! have in Germany?

Wissen macht Ah! has an estimated audience of 412,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wissen macht Ah! viewers?

66.5% of Wissen macht Ah! fans are female, 33.5% are male, with an average age of 41.7 years.

03

Which brands do Wissen macht Ah! fans like most?

Wissen macht Ah! fans show strongest brand affinity for Cobie Smulders (138.84×), Scooby-Doo (19.79×), and Beetlejuice (14.08×) over the country average.

04

Where do Wissen macht Ah! fans live in Germany?

Wissen macht Ah! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Wissen macht Ah! fans also like?

Beyond Wissen macht Ah! itself, the audience over-indexes on Scooby-Doo (19.79×), Beetlejuice (14.08×), KiKa (29.91×), and Peppa Pig (16.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Wissen macht Ah! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wissen macht Ah!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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