hannah montana Audience in Germany
hannah montana has an estimated audience of 360,924 people in Germany. 52.1% are female, 47.9% are male, average age 23.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bibi und Tina, Bibi Blocksberg, KiKa, Checker Tobi, Gute Zeiten, schlechte Zeiten.
The average hannah montana fan in Germany is 23.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bibi und Tina, Bibi Blocksberg, KiKa, with strongest over-indexing on Bibi und Tina (40.28× the country average). Demographically, the hannah montana audience skews balanced with an average age of 23.8, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of hannah montana fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 23.8 |
| Estimated audience size | 360,924 |
Audience persona
The typical hannah montana fan in Germany is balanced, around 23.8 years old, with strong Individualism tendencies and a notable affinity for Bibi und Tina.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,531 | 1.16× |
| Bayern | 59,836 | 1.03× |
| Baden-Württemberg | 49,774 | 1.01× |
| Niedersachsen | 39,898 | 1.14× |
| Hessen | 27,631 | 1× |
| Rheinland-Pfalz | 18,012 | 1× |
| Berlin | 17,134 | 1.06× |
| Sachsen | 17,054 | 0.96× |
| Schleswig-Holstein | 12,826 | 0.99× |
| Brandenburg | 10,857 | 0.97× |
| Sachsen-Anhalt | 8,887 | 0.95× |
| Hamburg | 8,712 | 1.07× |
| Thüringen | 8,630 | 0.94× |
| Mecklenburg-Vorpommern | 5,919 | 0.86× |
| Saarland | 4,030 | 0.91× |
| Bremen | 2,934 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bibi und Tina | 40.28× | Movies & TV |
| Bibi Blocksberg | 30.31× | Movies & TV |
| KiKa | 36.21× | Movies & TV |
| Checker Tobi | 18.8× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 9.69× | Movies & TV |
| BabyOne | 13.14× | Kids & Family |
| Party planning | 24.05× | Kids & Family |
| Lina Larissa Strahl | 15.73× | Movies & TV |
| Nickelodeon | 11.24× | Movies & TV |
| Gala | 3.59× | News |
| Supergirl (U.S. TV series) | 22.02× | Movies & TV |
| Babywalz | 8.29× | Kids & Family |
| Fireman Sam | 14.92× | Movies & TV |
| Hannah Montana: The Movie | 79.03× | Movies & TV |
| Wissen macht Ah! | 18.8× | Movies & TV |
| Ernsting's family | 4.62× | Shopping |
| Cartoon Network | 14.52× | Movies & TV |
| Children's television series | 7.21× | Movies & TV |
| DIY Projects | 5.24× | Home & Garden |
| Tiere bis unters Dach | 18.61× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.46 |
| Sustainability | BALANCE | 1.44 |
| Price Sensitivity | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.22 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Brazil | 6.6% |
| Mexico | 3.8% |
See hannah montana audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does hannah montana have in Germany?
hannah montana has an estimated audience of 360,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of hannah montana fans?
52.1% of hannah montana fans are female, 47.9% are male, with an average age of 23.8 years.
Which brands do hannah montana fans like most?
hannah montana fans show strongest brand affinity for Bibi und Tina (40.28×), Bibi Blocksberg (30.31×), and KiKa (36.21×) over the country average.
Where do hannah montana fans live in Germany?
hannah montana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,531), Bayern (reach 59,836), and Baden-Württemberg (reach 49,774). These three regions account for the largest share of the active audience.
What other brands do hannah montana fans also like?
Beyond hannah montana itself, the audience over-indexes on Bibi Blocksberg (30.31×), KiKa (36.21×), Checker Tobi (18.8×), and Gute Zeiten, schlechte Zeiten (9.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hannah montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.