Rascasse Audience Intelligence

hannah montana Audience in Germany

A data profile of the people who buy, follow and care about hannah montana in Germany — modelled from more than twelve digital signal sources. hannah montana has an estimated audience of 381,455 people in Germany.

#256among TV series in Germany#837among Movie / TV Show / Series in Germany#2385in Movies & TV

The average hannah montana fan in Germany is 23.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bibi und Tina, Bibi Blocksberg, KiKa, with strongest over-indexing on Bibi und Tina (40.28× the country average).

Demographically, the hannah montana audience skews balanced with an average age of 23.8, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical hannah montana fan in Germany is balanced, around 23.8 years old, with strong Family Orientation tendencies and a notable affinity for Bibi und Tina.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hannah montana profile in Germany.

Audience size
381K
in Germany
Gender
52.1%♀
47.9% male
Age
23.8
average years
Country rank
#14558
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of hannah montana viewers

52.1% are female, 47.9% are male, average age 23.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for hannah montana audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age23.8
Estimated audience size381,455
Fig. 03

Age distribution

Ø 23.8
average years
Age distribution of the hannah montana audience in Germany
Age bracketShare%
16-1974%
20-2913%
30-396%
40-494%
50+2%
Fig. 04

Worldwide distribution

3.5%

of the worldwide hannah montana audience comes from Germany.

Worldwide audience distribution share by country for hannah montana
CountryShare
United States25.4%
Brazil6.5%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hannah montana audience in Germany is strongest.

Fig. 05

Top regions by affinity

hannah montana fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.13×
02Niedersachsen~40K1.10×
03Hamburg~9K1.05×
04Berlin~20K1.03×
05Bayern~60K1.02×
06Baden-Württemberg~50K1.01×
07Sachsen-Anhalt~9K1.00×
08Rheinland-Pfalz~20K0.99×
09Hessen~30K0.98×
10Sachsen~20K0.98×
11Schleswig-Holstein~10K0.98×
12Bremen~3K0.98×
13Thüringen~9K0.97×
14Brandenburg~10K0.96×
15Saarland~4K0.95×
16Mecklenburg-Vorpommern~6K0.89×
Fig. 06

Affinity by region

Affinity by region — hannah montana, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hannah montana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hannah montana audience
#·InterestCategoryAffinity×
01Hannah Montana: The MovieMovies & TV79.03×
02Bibi und TinaMovies & TV40.28×
03KiKaMovies & TV36.21×
04Bibi BlocksbergMovies & TV30.31×
05Party planningKids & Family24.05×
06Supergirl (U.S. TV series)Movies & TV22.02×
07Checker TobiMovies & TV18.80×
08Die PfefferkörnerMovies & TV18.80×
09Wissen macht Ah!Movies & TV18.80×
10Tiere bis unters DachPets & Animals18.61×
11Lina Larissa StrahlMovies & TV15.73×
12Fireman SamMovies & TV14.92×
13Cartoon NetworkMovies & TV14.52×
14BabyOneKids & Family13.14×
15NickelodeonMovies & TV11.24×
16Gute Zeiten, schlechte ZeitenMovies & TV9.69×
17BabywalzKids & Family8.29×
18Children's television seriesMovies & TV7.21×
19Ernsting's familyShopping4.62×
20HugendubelShopping3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hannah montana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hannah montana audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.59×
Pet OwnershipJOY1.41×
CreativityOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hannah montana audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
TravellingTHRILL0.67×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hannah montana have in Germany?

hannah montana has an estimated audience of 381,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of hannah montana viewers?

52.1% of hannah montana fans are female, 47.9% are male, with an average age of 23.8 years.

03

Which brands do hannah montana fans like most?

hannah montana fans show strongest brand affinity for Bibi und Tina (40.28×), Bibi Blocksberg (30.31×), and KiKa (36.21×) over the country average.

04

Where do hannah montana fans live in Germany?

hannah montana fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do hannah montana fans also like?

Beyond hannah montana itself, the audience over-indexes on Bibi Blocksberg (30.31×), KiKa (36.21×), Checker Tobi (18.8×), and Gute Zeiten, schlechte Zeiten (9.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See hannah montana audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for hannah montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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