A data profile of the people who buy, follow and care about Party planning in Germany — modelled from more than twelve digital signal sources. Party planning has an estimated audience of 518,406 people in Germany.
The average Party planning fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include hannah montana, LL Cool J, Sunday Brunch, with strongest over-indexing on hannah montana (24.05× the country average).
Demographically, the Party planning audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Party planning fan in Germany is more female, around 36.3 years old, with strong Individualism tendencies and a notable affinity for hannah montana.
The key figures that characterise the Party planning profile in Germany.
68.8% are female, 31.2% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.3 |
| Estimated audience size | 518,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Party planning audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.5% |
| Japan | 7.9% |
| Brazil | 6.7% |
Where the Party planning audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~7K | 1.50× | |
| 02 | Hessen | ~50K | 1.25× | |
| 03 | Saarland | ~8K | 1.21× | |
| 04 | Thüringen | ~10K | 1.06× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 06 | Sachsen-Anhalt | ~10K | 1.03× | |
| 07 | Brandenburg | ~20K | 0.97× | |
| 08 | Hamburg | ~10K | 0.95× | |
| 09 | Schleswig-Holstein | ~20K | 0.94× | |
| 10 | Rheinland-Pfalz | ~20K | 0.92× | |
| 11 | Sachsen | ~20K | 0.91× | |
| 12 | Berlin | ~20K | 0.88× | |
| 13 | Niedersachsen | ~40K | 0.85× | |
| 14 | Baden-Württemberg | ~60K | 0.81× | |
| 15 | Bayern | ~70K | 0.78× | |
| 16 | Nordrhein-Westfalen | ~80K | 0.73× |
The strongest cross-interests of the Party planning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mos Def | Music & Radio | 30.79× | ||
| 02 | LL Cool J | Music & Radio | 30.14× | ||
| 03 | Franck Muller | Fashion & Accessoires | 24.53× | ||
| 04 | hannah montana | Movies & TV | 24.05× | ||
| 05 | Hot air balloon | Home & Garden | 21.93× | ||
| 06 | Glashütte Original | Fashion & Accessoires | 20.00× | ||
| 07 | Sunday Brunch | Kids & Family | 8.23× | ||
| 08 | Tokio Hotel | Music & Radio | 6.10× | ||
| 09 | Specialty coffee | Food & Beverages | 5.31× | ||
| 10 | Cultural heritage | Politics & Society | 4.93× | ||
| 11 | Crime fiction | Literature | 4.39× | ||
| 12 | Unique Gifts | Shopping | 3.81× | ||
| 13 | Tour de France | Sports | 3.80× | ||
| 14 | Take-out | Food & Beverages | 3.39× | ||
| 15 | Pastry | Food & Beverages | 3.34× | ||
| 16 | Livemusic | Music & Radio | 3.21× | ||
| 17 | Child development | Business & Career | 3.17× | ||
| 18 | Hugendubel | Shopping | 2.87× | ||
| 19 | Müller (company) | Food & Beverages | 2.50× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Risk Appetite | THRILL | 1.60× | |
| Tradition | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.76× |
Party planning has an estimated audience of 518,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
68.8% of Party planning fans are female, 31.2% are male, with an average age of 36.3 years.
Party planning fans show strongest brand affinity for hannah montana (24.05×), LL Cool J (30.14×), and Sunday Brunch (8.23×) over the country average.
Party planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Party planning itself, the audience over-indexes on LL Cool J (30.14×), Sunday Brunch (8.23×), Müller (company) (2.5×), and Glashütte Original (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Party planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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