Rascasse Audience Intelligence

Party planning Audience in United States

A data profile of the people who buy, follow and care about Party planning in United States — modelled from more than twelve digital signal sources. Party planning has an estimated audience of 3,456,034 people in United States.

#139among TV series in United States#4702among Topic in United States#232in Kids & Family

The average Party planning fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Discount stores, Unique Gifts, with strongest over-indexing on Trader Joe's (2.89× the country average).

Demographically, the Party planning audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Party planning fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party planning profile in United States.

Audience size
3.5M
in United States
Gender
81.8%♀
18.2% male
Age
36.6
average years
Country rank
#9130
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party planning fans

81.8% are female, 18.2% are male, average age 36.6.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Party planning audience in United States
MetricValue
Female81.8%
Male18.2%
Average age36.6
Estimated audience size3,456,034
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Party planning audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Party planning audience comes from United States.

Worldwide audience distribution share by country for Party planning
CountryShare
United States30.5%
Japan7.9%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party planning audience in United States is strongest.

Fig. 05

Top regions by affinity

Party planning fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.64×
02New Jersey~100K1.50×
03Arizona~100K1.44×
04Maryland~80K1.38×
05Florida~300K1.37×
06California~500K1.34×
07New York~200K1.29×
08Georgia~100K1.27×
09Washington~80K1.22×
10Connecticut~40K1.14×
11Texas~300K1.13×
12Nevada~40K1.12×
13North Carolina~100K1.07×
14Hawaii~20K1.05×
15Alabama~50K1.03×
16Virginia~90K1.02×
17Delaware~10K1.02×
18Arkansas~30K1.01×
19Louisiana~40K1.00×
20Ohio~100K0.99×
21South Carolina~50K0.99×
22Pennsylvania~100K0.98×
23Illinois~100K0.98×
24Alaska~7K0.98×
25Massachusetts~70K0.97×
26Mississippi~30K0.97×
27Rhode Island~10K0.97×
28Vermont~6K0.97×
29Tennessee~70K0.96×
30Utah~30K0.96×
31Idaho~20K0.96×
32South Dakota~8K0.96×
33North Dakota~7K0.96×
34New Mexico~20K0.95×
35Oklahoma~40K0.94×
36Kansas~30K0.94×
37New Hampshire~10K0.94×
38West Virginia~20K0.93×
39Washington, District of Columbia~10K0.93×
40Montana~9K0.93×
41Michigan~80K0.92×
42Missouri~50K0.90×
43Nebraska~20K0.90×
44Maine~10K0.90×
45Minnesota~40K0.89×
46Indiana~50K0.87×
47Colorado~50K0.87×
48Kentucky~40K0.85×
49Iowa~20K0.84×
50Wisconsin~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Party planning, United States
0.82×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party planning audience
#·InterestCategoryAffinity×
01Vera WangFashion & Accessoires7.60×
02America FerreraMovies & TV6.91×
03Christmas GiftKids & Family5.65×
04Unique GiftsShopping5.23×
05Summer vacationTravel & Leisure3.55×
06Discount storesShopping3.47×
07Hair ExtensionsBeauty & Wellness3.18×
08Street foodFood & Beverages3.12×
09DiaryKids & Family3.04×
10Trader Joe'sShopping2.89×
11Buffalo BillsSports2.73×
12Shopping mallsShopping2.62×
13ULTA BeautyBeauty & Wellness2.31×
14Mortgage loansBusiness & Career2.28×
15CVS PharmacyShopping2.10×
16Target CorporationShopping1.92×
17Planet FitnessSports1.88×
18PinterestInternet & Social Media1.82×
19AirbnbTravel & Leisure1.82×
20FurnitureHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party planning audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Luxury OrientationPREMIUM1.87×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party planning audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
PatriotismCONSERVATISM0.75×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Party planning have in United States?

Party planning has an estimated audience of 3,456,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Party planning fans?

81.8% of Party planning fans are female, 18.2% are male, with an average age of 36.6 years.

03

Which brands do Party planning fans like most?

Party planning fans show strongest brand affinity for Trader Joe's (2.89×), Discount stores (3.47×), and Unique Gifts (5.23×) over the country average.

04

Where do Party planning fans live in United States?

Party planning fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Party planning fans also like?

Beyond Party planning itself, the audience over-indexes on Discount stores (3.47×), Unique Gifts (5.23×), Shopping malls (2.62×), and Vera Wang (7.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Party planning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Party planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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