Rascasse Audience Intelligence

Vera Wang Target Market in United States

A data profile of the people who buy, follow and care about Vera Wang in United States — modelled from more than twelve digital signal sources. Vera Wang has an estimated audience of 5,130,652 people in United States.

#16among Luxury fashion in United States#676among Brand in United States#311in Fashion & Accessoires

The average Vera Wang fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include The Knot (Website), CrunchBase, Bridesmaid, with strongest over-indexing on The Knot (Website) (16.81× the country average).

Demographically, the Vera Wang audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vera Wang fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for The Knot (Website).

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vera Wang profile in United States.

Audience size
5.1M
in United States
Gender
72.7%♀
27.3% male
Age
33.8
average years
Country rank
#6533
Brand in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vera Wang

72.7% are female, 27.3% are male, average age 33.8.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Vera Wang audience in United States
MetricValue
Female72.7%
Male27.3%
Average age33.8
Estimated audience size5,130,652
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Vera Wang audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Vera Wang audience comes from United States.

Worldwide audience distribution share by country for Vera Wang
CountryShare
United States43.3%
United Kingdom8.3%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vera Wang audience in United States is strongest.

Fig. 05

Top regions by affinity

Vera Wang customers by region in United States
#RegionReachAffinity×
01New York~500K1.63×
02New Jersey~200K1.35×
03California~700K1.29×
04Hawaii~30K1.28×
05Massachusetts~100K1.25×
06Connecticut~60K1.24×
07Washington, District of Columbia~20K1.22×
08Washington~100K1.13×
09Maryland~100K1.11×
10Florida~400K1.10×
11Illinois~200K1.10×
12Pennsylvania~200K1.08×
13Rhode Island~20K1.07×
14Georgia~200K1.06×
15Texas~500K1.05×
16Louisiana~70K1.05×
17Virginia~100K1.04×
18New Hampshire~20K1.04×
19North Carolina~200K1.02×
20Nevada~50K1.01×
21Delaware~10K1.01×
22Michigan~100K1.00×
23Maine~20K0.98×
24Vermont~9K0.97×
25Ohio~100K0.96×
26Oregon~60K0.96×
27Oklahoma~50K0.95×
28Arizona~100K0.93×
29Alabama~70K0.93×
30Tennessee~90K0.92×
31Indiana~80K0.92×
32Missouri~80K0.92×
33Colorado~70K0.92×
34South Carolina~70K0.92×
35Minnesota~70K0.92×
36Mississippi~40K0.92×
37Arkansas~40K0.92×
38Wisconsin~70K0.91×
39Kentucky~60K0.91×
40Alaska~10K0.90×
41Kansas~40K0.89×
42New Mexico~20K0.89×
43Montana~10K0.89×
44North Dakota~9K0.89×
45West Virginia~20K0.87×
46Idaho~20K0.86×
47Utah~40K0.85×
48Nebraska~20K0.85×
49Iowa~30K0.83×
50South Dakota~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Vera Wang, United States
0.81×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vera Wang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vera Wang audience
#·InterestCategoryAffinity×
01CrunchBaseInternet & Social Media38.47×
02The Knot (Website)Kids & Family16.81×
03The RealRealFashion & Accessoires7.91×
04The KnotKids & Family6.54×
05Wedding invitationHome & Garden6.48×
06Purple (magazine)Arts & Culture6.31×
07Wedding PlannersKids & Family6.16×
08Wedding videographyKids & Family5.82×
09Bride and GroomHome & Garden5.78×
10Wedding cakeFood & Beverages5.26×
11Marriage proposalKids & Family4.81×
12BridesmaidKids & Family4.79×
13Wedding receptionKids & Family3.83×
14Aerie (American Eagle Outfitters)Brand3.73×
15ParentKids & Family2.04×
16PhotographTechnology & Electronics1.76×
17FootwearFashion & Accessoires1.73×
18WomanKids & Family1.71×
19ChildKids & Family1.70×
20CelebrityMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vera Wang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vera Wang audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
Design AffinityPREMIUM1.39×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vera Wang audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vera Wang's target market in United States?

Vera Wang's target market in United States covers an estimated 5,130,652 people, concentrated in California and New York.

02

What is the gender split and age of Vera Wang customers?

72.7% of the Vera Wang audience are female, 27.3% are male, with an average age of 33.8 years.

03

Which brands do Vera Wang fans like most?

Vera Wang fans show strongest brand affinity for The Knot (Website) (16.81×), CrunchBase (38.47×), and Bridesmaid (4.79×) over the country average.

04

Where do Vera Wang fans live in United States?

Vera Wang fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vera Wang fans also like?

Beyond Vera Wang itself, the audience over-indexes on CrunchBase (38.47×), Bridesmaid (4.79×), The Knot (6.54×), and Wedding cake (5.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Vera Wang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vera Wang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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