Vera Wang Audience in United States

Vera Wang logo

Vera Wang has an estimated audience of 5,070,196 people in United States. 72.7% are female, 27.3% are male, average age 33.8. Top regions: California, New York, Texas. Top brand affinities: The Knot (Website), CrunchBase, Bridesmaid, The Knot, Wedding cake.

The average Vera Wang fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include The Knot (Website), CrunchBase, Bridesmaid, with strongest over-indexing on The Knot (Website) (16.81× the country average). Demographically, the Vera Wang audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Vera Wang fans

Demographic split for Vera Wang audience in United States
MetricValue
Female72.7%
Male27.3%
Average age33.8
Estimated audience size5,070,196

Audience persona

The typical Vera Wang fan in United States is more female, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for The Knot (Website).

Top regions in United States

Top regions ranked by reach for Vera Wang in United States
RegionReachAffinity
California776,7561.39×
New York501,9541.77×
Texas490,8011.13×
Florida399,4081.16×
Illinois193,0851.14×
Pennsylvania192,3521.13×
New Jersey182,4141.41×
Georgia179,5101.15×
North Carolina162,6081.07×
Ohio152,1220.97×
Michigan133,2241×
Virginia131,8891.07×
Massachusetts128,7511.29×
Washington120,7601.19×
Maryland102,3381.17×
Tennessee95,6830.94×
Arizona95,3070.92×
Indiana84,5110.91×
Missouri75,0430.92×
Colorado73,6400.92×
Louisiana72,4151.11×
South Carolina68,5640.9×
Alabama66,0580.93×
Wisconsin66,0220.87×
Connecticut65,6511.29×
Minnesota65,0430.9×
Kentucky55,7360.88×
Oregon55,5440.96×
Oklahoma53,1740.94×
Nevada51,5111.05×
Mississippi38,4200.92×
Utah38,0210.84×
Arkansas37,6260.9×
Iowa32,8820.79×
Kansas32,7350.82×
Hawaii28,3291.3×
New Mexico22,1200.87×
Idaho20,0750.79×
Washington, District of Columbia20,0461.32×
Nebraska19,8400.78×
New Hampshire19,2500.96×
West Virginia17,8980.76×
Rhode Island17,8001.1×
Maine16,3410.9×
Delaware14,1351.01×
Montana11,3330.81×
Vermont7,8710.88×
Alaska7,8240.72×
North Dakota7,7800.75×
South Dakota7,7520.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vera Wang audience
BrandAffinityCategory
The Knot (Website)16.81×Kids & Family
CrunchBase38.47×Internet & Social Media
Bridesmaid4.79×Kids & Family
The Knot6.54×Kids & Family
Wedding cake5.26×Food & Beverages
Wedding invitation6.48×Home & Garden
Bride and Groom5.78×Home & Garden
Marriage proposal4.81×Kids & Family
Wedding Planners6.16×Kids & Family
Wedding videography5.82×Kids & Family
Purple (magazine)6.31×Arts & Culture
Child1.7×Kids & Family
Parent2.04×Kids & Family
Photograph1.76×Technology & Electronics
Woman1.71×Kids & Family
Celebrity1.68×Movies & TV
Wedding reception3.83×Kids & Family
The RealReal7.91×Fashion & Accessoires
Footwear1.73×Fashion & Accessoires
Gift1.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vera Wang audience
TraitClusterScore
IndulgenceJOY2.25
Luxury OrientationPREMIUM2.05
Pet OwnershipJOY2.01
Design AffinityPREMIUM1.86
Quality AwarenessPREMIUM1.54
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Vera Wang
CountryShare
United States43.3%
United Kingdom8.2%
Spain5.7%

See Vera Wang audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Vera Wang have in United States?

Vera Wang has an estimated audience of 5,070,196 people in United States, concentrated in California and New York.

What is the gender split and age of Vera Wang fans?

72.7% of Vera Wang fans are female, 27.3% are male, with an average age of 33.8 years.

Which brands do Vera Wang fans like most?

Vera Wang fans show strongest brand affinity for The Knot (Website) (16.81×), CrunchBase (38.47×), and Bridesmaid (4.79×) over the country average.

Where do Vera Wang fans live in United States?

Vera Wang fans in United States are most concentrated in California (reach 776,756), New York (reach 501,954), and Texas (reach 490,801). These three regions account for the largest share of the active audience.

What other brands do Vera Wang fans also like?

Beyond Vera Wang itself, the audience over-indexes on CrunchBase (38.47×), Bridesmaid (4.79×), The Knot (6.54×), and Wedding cake (5.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vera Wang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.