Purple (magazine) Audience in United States

Purple (magazine) logo

Purple (magazine) has an estimated audience of 8,511,264 people in United States. 63.2% are female, 36.8% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Identity Theft Resource Center, Surf kayaking, Product design, Mothercare.

The average Purple (magazine) fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Identity Theft Resource Center, Surf kayaking, with strongest over-indexing on Lulu 黃路梓茵 (19.48× the country average). Demographically, the Purple (magazine) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Purple (magazine) fans

Demographic split for Purple (magazine) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age38.8
Estimated audience size8,511,264

Audience persona

The typical Purple (magazine) fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Purple (magazine) in United States
RegionReachAffinity
California1,021,9331.09×
Texas904,2051.24×
Florida639,3681.11×
New York505,6461.06×
Georgia330,4371.26×
Illinois285,1731.01×
Pennsylvania276,1390.96×
Ohio273,2231.04×
North Carolina272,3691.06×
Arizona224,2101.29×
Michigan220,9160.99×
Virginia212,5011.02×
New Jersey199,3650.92×
Tennessee195,6311.15×
Washington185,5901.09×
Alabama174,4821.47×
Indiana164,5611.06×
Maryland158,9701.09×
Missouri149,3541.09×
Massachusetts147,7370.88×
South Carolina138,0121.08×
Louisiana130,6271.19×
Colorado122,4740.91×
Kentucky116,8341.09×
Minnesota114,7920.94×
Wisconsin113,5340.89×
Oklahoma108,5401.15×
Utah103,8781.36×
Oregon91,1050.93×
Nevada89,0261.08×
Mississippi85,7871.22×
Connecticut84,1810.99×
Arkansas76,2121.09×
Kansas67,7651.01×
Iowa64,3330.92×
New Mexico40,1640.94×
West Virginia39,9481.01×
Idaho39,7100.93×
Nebraska38,7330.91×
Hawaii32,0980.88×
New Hampshire22,6430.68×
Washington, District of Columbia21,2060.83×
Rhode Island20,7710.77×
Maine20,4350.67×
Delaware19,3990.83×
Alaska19,2981.06×
Montana17,4940.74×
South Dakota15,2790.78×
North Dakota14,3950.82×
Wyoming10,0240.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purple (magazine) audience
BrandAffinityCategory
Lulu 黃路梓茵19.48×Movies & TV
Identity Theft Resource Center97.21×Technology & Electronics
Surf kayaking20×Sports
Product design2.35×Business & Career
Mothercare2.06×Kids & Family
Gilt.com5.07×Shopping
Circular Quay20×Travel & Leisure
JDSU1.52×Business & Career
Panama1.83×Travel & Leisure
Fairfield County, Connecticut5.16×Travel & Leisure
Easy Home Meals18.72×Food & Beverages
Iron Man (film)2.17×Movies & TV
Nebraska Cornhuskers football1.56×Sports
John Havlicek6.78×Sports
Six-Guns20×Games
Guy Fieri1.66×Movies & TV
The Professor (Gilligan's Island)5.91×
Cam Ward1.59×Sports
Highland games3.73×Sports
Vicky Kaushal5.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purple (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.46
Design AffinityPREMIUM1.76
IndulgenceJOY1.72
Quality AwarenessPREMIUM1.34
Sports ActivityPOWER1.19
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Purple (magazine)
CountryShare
United States43.5%
India9.0%
United Kingdom8.3%

See Purple (magazine) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Purple (magazine) have in United States?

Purple (magazine) has an estimated audience of 8,511,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Purple (magazine) fans?

63.2% of Purple (magazine) fans are female, 36.8% are male, with an average age of 38.8 years.

Which brands do Purple (magazine) fans like most?

Purple (magazine) fans show strongest brand affinity for Lulu 黃路梓茵 (19.48×), Identity Theft Resource Center (97.21×), and Surf kayaking (20×) over the country average.

Where do Purple (magazine) fans live in United States?

Purple (magazine) fans in United States are most concentrated in California (reach 1,021,933), Texas (reach 904,205), and Florida (reach 639,368). These three regions account for the largest share of the active audience.

What other brands do Purple (magazine) fans also like?

Beyond Purple (magazine) itself, the audience over-indexes on Identity Theft Resource Center (97.21×), Surf kayaking (20×), Product design (2.35×), and Mothercare (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purple (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.