Balmain Audience in United States

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Balmain has an estimated audience of 3,903,508 people in United States. 65.3% are female, 34.7% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Bank account, Elsword, Sub Zero (Official), Stamp collecting.

The average Balmain fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Bank account, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (14.26× the country average). Demographically, the Balmain audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Balmain fans

Demographic split for Balmain audience in United States
MetricValue
Female65.3%
Male34.7%
Average age35.4
Estimated audience size3,903,508

Audience persona

The typical Balmain fan in United States is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Balmain in United States
RegionReachAffinity
California743,2871.73×
Texas517,1631.54×
New York512,7282.35×
Florida502,6151.9×
Georgia216,2531.8×
Illinois197,2561.52×
New Jersey175,5341.77×
Pennsylvania143,7691.09×
Virginia125,5041.32×
North Carolina122,5191.04×
Maryland122,0361.82×
Michigan104,6531.03×
Massachusetts100,2701.3×
Ohio99,4950.83×
Arizona83,4201.05×
Washington77,0200.98×
Tennessee71,8070.92×
Nevada63,5421.68×
South Carolina63,4561.08×
Louisiana62,3051.24×
Alabama58,9501.08×
Indiana57,0300.8×
Missouri54,1840.86×
Colorado48,5900.79×
Connecticut47,4301.21×
Wisconsin42,2580.72×
Minnesota39,0840.7×
Kentucky36,2070.74×
Oregon32,9830.74×
Mississippi32,6901.02×
Oklahoma31,1720.72×
Arkansas25,7360.8×
Washington, District of Columbia24,7202.11×
Kansas21,3470.69×
Utah19,4070.56×
Iowa16,8660.52×
Hawaii16,2580.97×
Delaware13,0271.21×
New Mexico12,9730.66×
Rhode Island11,2890.91×
Nebraska11,2710.58×
New Hampshire9,5210.62×
Maine8,2000.59×
West Virginia8,1910.45×
Idaho7,9690.41×
Alaska4,8170.58×
Montana4,0080.37×
North Dakota3,7300.47×
Vermont3,3190.48×
South Dakota3,0140.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balmain audience
BrandAffinityCategory
Lulu 黃路梓茵14.26×Movies & TV
Bank account5.78×Business & Career
Elsword35.53×Games
Sub Zero (Official)19.33×Literature
Stamp collecting8.33×Home & Garden
Fairy godmother12.8×Literature
Product design3.07×Business & Career
New York Harbor20.54×Travel & Leisure
Historic site6.44×Arts & Culture
Home equity2.85×Home & Garden
Mothercare4.53×Kids & Family
Goop7.44×Internet & Social Media
Natural rubber2.85×Cars & Mobility
Combat sport1.98×Sports
Highland games10.99×Sports
Governor of Michigan9×Politics & Society
Home construction1.74×Home & Garden
Mathcore8.69×Music & Radio
Vocal harmony4.84×Music & Radio
Harlow11.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balmain audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
Design AffinityPREMIUM2.63
IndulgenceJOY2.51
LGBTQ+ IdentityOPEN2.25
SustainabilityBALANCE2.07
Early Adopter MentalityPOWER2.05

Worldwide distribution

Worldwide audience distribution share by country for Balmain
CountryShare
United States29.4%
France8.5%
Germany7.4%

See Balmain audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Balmain have in United States?

Balmain has an estimated audience of 3,903,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Balmain fans?

65.3% of Balmain fans are female, 34.7% are male, with an average age of 35.4 years.

Which brands do Balmain fans like most?

Balmain fans show strongest brand affinity for Lulu 黃路梓茵 (14.26×), Bank account (5.78×), and Elsword (35.53×) over the country average.

Where do Balmain fans live in United States?

Balmain fans in United States are most concentrated in California (reach 743,287), Texas (reach 517,163), and New York (reach 512,728). These three regions account for the largest share of the active audience.

What other brands do Balmain fans also like?

Beyond Balmain itself, the audience over-indexes on Bank account (5.78×), Elsword (35.53×), Sub Zero (Official) (19.33×), and Stamp collecting (8.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balmain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.