Rascasse Audience Intelligence

Behati Prinsloo Audience in United States

A data profile of the people who buy, follow and care about Behati Prinsloo in United States — modelled from more than twelve digital signal sources. Behati Prinsloo has an estimated audience of 577,355 people in United States.

#150among Fashion model in United States#8021among Person in United States#1249in Fashion & Accessoires

The average Behati Prinsloo fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Jerry Jones, Cameron Jordan, with strongest over-indexing on FlightAware (204.44× the country average).

Demographically, the Behati Prinsloo audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Behati Prinsloo fan in United States is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for FlightAware.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Behati Prinsloo profile in United States.

Audience size
577K
in United States
Gender
69.8%♀
30.2% male
Age
32.7
average years
Country rank
#33594
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Behati Prinsloo fans

69.8% are female, 30.2% are male, average age 32.7.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Behati Prinsloo audience in United States
MetricValue
Female69.8%
Male30.2%
Average age32.7
Estimated audience size577,355
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Behati Prinsloo audience in United States
Age bracketShare%
16-1929%
20-2934%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Behati Prinsloo audience comes from United States.

Worldwide audience distribution share by country for Behati Prinsloo
CountryShare
United States26.8%
Germany7.2%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Behati Prinsloo audience in United States is strongest.

Fig. 05

Top regions by affinity

Behati Prinsloo fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~8K1.66×
02Nevada~8K1.27×
03Hawaii~3K1.26×
04California~80K1.24×
05Tennessee~10K1.19×
06New York~40K1.16×
07Washington~10K1.16×
08Massachusetts~10K1.13×
09Oregon~8K1.12×
10Connecticut~7K1.10×
11New Jersey~20K1.08×
12Idaho~3K1.08×
13Missouri~10K1.06×
14Minnesota~9K1.06×
15Pennsylvania~20K1.05×
16Utah~6K1.05×
17Montana~2K1.05×
18Colorado~10K1.04×
19Maine~2K1.03×
20Florida~40K1.02×
21New Hampshire~2K1.02×
22Michigan~20K1.01×
23Washington, District of Columbia~2K1.00×
24Illinois~20K0.99×
25Nebraska~3K0.99×
26Virginia~10K0.98×
27Rhode Island~2K0.98×
28Texas~50K0.97×
29Maryland~10K0.96×
30Vermont~1K0.96×
31Wisconsin~9K0.95×
32North Dakota~1K0.95×
33Iowa~5K0.94×
34Ohio~20K0.93×
35Arizona~10K0.93×
36Indiana~10K0.93×
37Oklahoma~6K0.93×
38Alaska~1K0.93×
39Kentucky~7K0.92×
40Delaware~2K0.92×
41South Carolina~8K0.91×
42Kansas~4K0.91×
43North Carolina~20K0.90×
44New Mexico~3K0.90×
45South Dakota~1K0.88×
46Louisiana~7K0.87×
47Georgia~20K0.86×
48West Virginia~2K0.86×
49Mississippi~4K0.81×
50Alabama~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Behati Prinsloo, United States
0.78×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Behati Prinsloo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Behati Prinsloo audience
#·InterestCategoryAffinity×
01Toni GarrnFashion & Accessoires413.87×
02Lily AldridgeFashion & Accessoires339.63×
03Stacy LondonLiterature326.97×
04Hide-and-seekGames316.68×
05Cameron JordanSports305.91×
06The SartorialistFashion & Accessoires270.79×
07Jerry JonesSports257.45×
08Sara SampaioFashion & Accessoires232.12×
09Rose LeslieMovies & TV213.21×
10FlightAwareTravel & Leisure204.44×
11Elizabeth DebickiMovies & TV187.79×
12Natalie DormerMovies & TV178.78×
13Leni KlumFashion & Accessoires141.11×
14Candice SwanepoelFashion & Accessoires135.73×
15Kate UptonFashion & Accessoires130.80×
16Alicia VikanderMovies & TV124.99×
17Jrue HolidaySports116.17×
18Rosie Huntington-WhiteleyFashion & Accessoires104.82×
19Purple (magazine)Arts & Culture84.01×
20Tim HortonSports54.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Behati Prinsloo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Behati Prinsloo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Luxury OrientationPREMIUM1.45×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Behati Prinsloo audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Community OrientationOPEN0.76×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Behati Prinsloo have in United States?

Behati Prinsloo has an estimated audience of 577,355 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Behati Prinsloo fans?

69.8% of Behati Prinsloo fans are female, 30.2% are male, with an average age of 32.7 years.

03

Which brands do Behati Prinsloo fans like most?

Behati Prinsloo fans show strongest brand affinity for FlightAware (204.44×), Jerry Jones (257.45×), and Cameron Jordan (305.91×) over the country average.

04

Where do Behati Prinsloo fans live in United States?

Behati Prinsloo fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Behati Prinsloo fans also like?

Beyond Behati Prinsloo itself, the audience over-indexes on Jerry Jones (257.45×), Cameron Jordan (305.91×), Rose Leslie (213.21×), and Natalie Dormer (178.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Behati Prinsloo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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